article thumbnail

TikTok For Business: Make your Brand Stand Out

Sherrilynne Starkie

It gives brands authenticity, familiarity and builds trust. Invite people to participate by creating videos around a brand hashtag campaign and their content will aggregate on the hashtag challenge page. You can even consider TikTok like packages to get high engagement levels for your campaign. Tik Tok for Business.

Brands 273
article thumbnail

TikTok For Business: Make your Brand Stand Out

Sherrilynne Starkie

It gives brands authenticity, familiarity and builds trust. Invite people to participate by creating videos around a brand hashtag campaign and their content will aggregate on the hashtag challenge page. You can even consider TikTok like packages to get high engagement levels for your campaign. Tik Tok for Business.

Brands 195
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

7 Brands With a Killer Social Media Campaign

Later

Looking for social media campaign ideas to take your marketing strategy to the next level? More than ever, brands are setting themselves apart on social media with creative campaigns — and seeing big results. In this blog post, we highlight 7 brands with awesome social media campaigns to inspire your content strategy in 2021: .

article thumbnail

How to use Facebook audience insights for more effective targeting

Sprout Social

With these powerful insights, you can validate assumptions about your audience, start creating more targeted a/b testing, refine your current audience profiles and aggregate audience data across profiles. You can also explore how your Facebook ad campaign performed with your different audience types, which we will explain in the next section.

Facebook 110
article thumbnail

Higher education social media strategy: How Gettysburg College makes the grade

Sprout Social

It aggregates insights, allowing us to look at everything through the same lens.” We use listening tools to evaluate the timing of different campaigns, assess the positive mentions of the college in digital spaces and measure our work against industry benchmarks.” It also plays a key role in crisis management.

Education 102
article thumbnail

Word of mouth marketing: how to drive conversations and sales at the same time

Sprout Social

Either on-site, social media, Google or third-party review aggregators. Review aggregation sites are crucial for software brands, as is Google search. Make a meaningful impact on customers through authenticity. That’s because social comments are unfiltered and authentic. The same rules apply for SaaS brands.

article thumbnail

See innovation differently: How social media holds the key to true differentiation

Sprout Social

Imagine my dismay when I launched my advertising career and learned that literally everything , from photography and package design to campaign headlines and website fonts, had to be discussed, debated, tested, revised and tested again before it ever reached the outside world. No need for research, testing or iteration—let’s just do this!