5 Ways to Create an Authentic Social Presence

Simply Measured

Instead, authentic photos and videos of happy customers are driving conversion. How to Create a Conversion-Based Social Campaign Download. Successful social media strategies can help you form a lasting relationship with your customers, but only if your content is authentic.

Influence your PR campaign with Influencer Marketing

Waxing UnLyrical

This means the reviews for a product or a brand by influencers have more credibility or authenticity as opposed to the ones posted by celebrities. 81% of professionals who have launched at least one influencer campaign found influencer engagement to be effective.

Trending Sources

5 Great Hashtag Campaigns From The Hospitality Industry

Talkwalker SM

Why should you bother creating your own hashtag campaign ? Here are 5 great examples of hashtag campaigns from the hospitality industry that will inspire your social media strategy.

Facebook Live Multiplatform Ad Campaign Launches Sunday

SocialTimes Facebook

Facebook announced a multiplatform ad campaign Friday aimed at promoting awareness of and driving usage of its Facebook Live livestreaming feature. News of the campaign broke late last month in a report by Deepa Seetharaman of The Wall Street Journal.

Vimeo 19

How National Geographic’s Successful Social Media Campaigns Build Engagement


Yet it is using its highly engaged follower base to create innovative and visually stunning content with interactive, successful social media marketing campaigns such as Wanderlust. According to the Social Times , user generated campaigns are an untapped goldmine for travel brands.

This Brutally Honest Social Campaign Wants You to ‘Seize the Cray’

Convince & Convert

This campaign was created to promote Organic Valley’s new Organic Balance Protein Shake. This campaign follows “ Save the Bros ,” a campaign that promoted Organic Valley’s Organic Fuel protein recovery shake, which is now #1 in its category.

Video 12

How Reynolds Kitchens’ #EndlessTable Campaign Revamped Its Brand on Instagram


Is it possible to completely revamp your brand through one Instagram marketing campaign? When you create a social media marketing campaign as colorful and appealing as Reynolds Kitchens’ #EndlessTable, it’s more than possible, it’s probable. Launch Your Brand Campaign.

Huggies Case Study: How to Elicit Natural Storytelling for Maximum Impact

Convince & Convert

An intrinsic piece of great marketing that we stress at GroupHigh is honing in on the value of acquiring and creating authentic content and fostering a genuine love of one’s brand. Obviously, a phenomenal video isn’t enough to make a campaign successful. Image via BigStockPhoto.com.

5 Reasons Your Social Media Marketing Program is Failing

Pam Moore

They are quickly disappointed when what they thought was a well thought out social media strategy, campaign or program fall flat on its face. Unfortunately many small business owners and marketing teams jump on social media expecting fast results.

How to Partner With Social Media Influencers for the Holidays

Convince & Convert

Aside from general campaign guidelines, give vloggers the freedom to be authentic in their videos. Their authenticity is what led them to vlogger stardom in the first place. Image via BigStockPhoto.com.

How Influence Marketing Differs from Celebrity Endorsement

Convince & Convert

Justin Bieber got another chance to show his unclothed body to the world when Calvin Klein included him in a campaign that boosted pictures of celebrities wearing their products on twitter with the hashtag in #mycalvins. Proactiv’s campaign with Jessica Simpson is a fine example.

5 Ways to Influence Shoppers on Valentine’s Day

Convince & Convert

adults have “broken up” with a brand due to disruptive marketing, you’ll want to strive for authenticity in your digital marketing efforts. YouTube Valentine’s Day Campaign. Customers spend a lot of money in the name of love. Over the last year, there was a $1.6B

UGC 28

Who Cares More, Coke or Pepsi?

Geoff Livingston

participation metrics, and generally a failure to report the results of its community investments, lead one to question the authenticity of Pepsi Refresh. They also show a lack of understanding about corporate social responsibility, authenticity and social media. Image by Orin Zebest.

3 Social Media Tips for a Successful Holiday Season

Katie Lance

This time of year truly offers so many opportunities to reach your audience in a personal, authentic and meaningful way. Here are a few great social media campaigns worth taking a peek at. Ready or not, the holiday season is here.

Tips To Improve Performance in Google Shopping

Social Media Marketing

Means currently setting up ad campaigns in Google Shopping is a profitable option. Look for Authentic Source for Your Data In order to improve quality keeps data fresh. This feature enables you to group and filter your products into separate Shopping Campaigns in Google AdWords.

CPC 30

5 Ways to Ensure Your Holiday Content Gets Discovered

Ignite Social Media

When you’ve made the decision to take a stab at some authentic, on brand holiday content, you don’t want to wait until the day of to share the wealth. The social media sphere is already an immensely busy arena, and it can be difficult for your content to gain traction on the quietest of days.

UGC 39

Coalition Marketing for the Common Good

Geoff Livingston

Also consider how Zoetica and RAD Campaign co-market the Nonprofit 2.0 Finally, a word on authenticity. Some marketers will tell you authenticity does not exist , that customers don’t want it. That is authenticity, and practicing conscious awareness in business.

#SocialPR Spotlight: Laura Kaslow

Waxing UnLyrical

If you want to be authentic, you have to think about the person you’re talking to, otherwise you’re talking to an empty room. And, you have to be your most authentic self in-person and online. What is one Social PR campaign you’re in love with? Happy Halloween!

How This Fashion Brand Found the Sweet Spot in Blogger Relations

Convince & Convert

They also know when to implement a campaign approach to scale different products and messaging. He invites them to come to the store, try on apparel, and take home something for free for authentic word of mouth buzz about the stores. Create a well-organized campaign.

Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets

Webbiquity SMM

Campaigns and content that works for one market often doesn’t resonate with another. A major home-goods retailer recently required some help authentically connecting with consumers in the Middle East and North Africa (MENA). A targeted, in-language social media ad campaign also helped.

How Brands Can Overcome the Biggest Influencer Marketing Challenges

Simply Measured

Now you want to launch your very own influencer marketing campaign, but you want to make sure you’re doing it right. . Since an influencer marketing campaign is typically run alongside other marketing programs, it can be difficult to determine which conversions were generated by influencers.

Best Practices for Measuring Your Social Influencer Program

Simply Measured

They give your brand authentic appeal, help you connect to your target audience(s) more easily and robustly, widen your net of brand awareness, and ultimately help you drive more sales. You can track the performance of these campaigns by using custom promo codes, unique to each influencer.

Are You Doing Influencer Marketing Right?


Basically, amplifying content in a meaningful and authentic way. Let influencers tell an authentic story. In a survey, these were the top reasons for negative experiences with influencers: Campaign was not organized.

Have You Heard of the #CoolestInterviewEver?

Waxing UnLyrical

However, the campaign partners are ITSA Brand Solutions and FrogIdeas. I thought this was an interesting campaign, and wanted to share my thoughts with WUL readers. According to Campaign India , as of Feb. But… how authentic is social media recruitment?

Why Gamification Works: How Brands are Marketing With Fun

Convince & Convert

Something I’m seeing a shift toward—which I love—is a movement in marketing that focuses on ditching the campaign model and finding people who authentically like a brand no matter how far (or small) the social reach.

Just get us the Millennials! #Marketing #Fail

Janet Fouts

Millennial’s are just one demographic in your potential market and you need to think carefully before you focus entire marketing campaigns on them. Shop locally and prefer hand-made and authenticity to mass production.

Use Photos from Social Media to Combat Abandoned Shopping Carts


While many brands deploy retargeting campaigns that create a second and third touch point for recovering customers, these emails are often relatively lackluster in nature. Take a look at these back-of-the-envelope numbers from one of our clients’ cart abandonment campaigns.

How IHOP Got Personal for National Pancake Day 2016

Convince & Convert

IHOP’s National Pancake Day campaign follows a series of clever initiatives from the company, including turning fan photos into real-time pancake portraits on Twitter in January to celebrate the return of “All You Can Eat Pancakes.”. So, what can you learn from this campaign?


Unlock Facebook’s Secret Blueprint for Successful Facebook Pages

Peg Fitzpatrick

A great example from Facebook is this video from Dove which is thought-proving and authentic. So whatever your business goals, you can get the most from Facebook, build your best campaigns and see your best results.

UGC 46

The True Value of Storytelling: Nail your Brand Narrative

Waxing UnLyrical

Their advertisements are made to evoke smiles, with gorillas drumming along to classic songs, and “How Do You Eat Yours” Crème egg campaigns. Tell your customers stories that are real, and authentic, and tell them in a way that evokes strong feelings.

The Secret to Crazy-Happy Blogging


I have created unique ad campaigns and charged for guest posts differently than most. Miscellaneous Blog Tips authentic blogging make money bloggingThis guest post is by Lisa Cash Hanson of Mompreneuer Mogul. “Try to discover. The road to success.

Tips 11

Top Marketing Trends for 2013


You must be engaging, authentic and trustworthy; answer questions of prospects and clients without the sales pitch. As you create your marketing campaigns, be sure a clear and concise theme ties all of your channels together.

Trends 118

What Wendy’s Twitter Account Can Teach Us about “Doing Social”

agora pulse

Authenticity. Another phrase you’ll hear when we talk about excelling in social media marketing is “authenticity.” Your brand and social media accounts need to feel authentic. Since UGC is the most authentic form of marketing, this is a great strategy. You know Wendy’s?

UGC 29

Welcome To The Video Generation

The Realtime Report

Today’s consumers are always on and more selective on what messages they respond to, and forming new affinities with brands and retailers based on authentic storytelling. Bringing relevant, authentic content into ecommerce is also a high priority for brands.

Video 82

The Ultimate Guide to Micro-Influencers [GIFOGRAPHIC]

Simply Measured

Not sure how to get started with a micro-influencer marketing campaign? Encourage them to create content with their genuine reviews, and feedback about your products, to maintain authenticity. Looking for ways to increase profits without blowing your budget ?

Top 3 Mistakes Brands Make with Influencer Marketing

Convince & Convert

Defined as “ the strategy of establishing relationships with influential people who can amplify and expand visibility for your brand’s products and services ,” influencer marketing is all about connecting with the right folks in order to get your message out there, authentically.

How to Transform Your Brand in 30 Days on Social

Simply Measured

25 Ways to Come Up with More Creative Campaigns Download. This campaign should tie into your brand’s larger marketing messaging, and should have strong visual and video components. This is great fodder for your campaign. Integrate what you learn into your campaign.

UGC 38

ICYMI: What Old School Hip Hop Teaches Us About Content Marketing


Gain an inspirational perspective from this unlikely source to make content creation more fun, authentic, creative and effective. In the spirit of these 4 elements, we’ve pulled 4 lessons from hip hop that apply to content marketing: Innovation, Remixing, Authenticity, Storytelling.

Remix 26

5 Easy Ways to Get Better Instagram Engagement

agora pulse

Their #ThingsOrganizedNeatly campaign consisted of photos of multiple items. The campaign led to a 20 point lift in ad recall and a 6 point lift in brand awareness. The key is to be authentic and to give the individual of value. Sometimes your campaigns will need extra love.

A Step-By-Step Guide to Launching a Branded Hashtag

Sprout Social

As you’re brainstorming potential hashtag options, remain authentic. While it’s important to set objectives, it’s important to remember that your goals will vary based on which type of hashtag campaign you decide to run.