5 Ways to Create an Authentic Social Presence

Simply Measured

Instead, authentic photos and videos of happy customers are driving conversion. How to Create a Conversion-Based Social Campaign Download. Successful social media strategies can help you form a lasting relationship with your customers, but only if your content is authentic.

Influence your PR campaign with Influencer Marketing

Waxing UnLyrical

This means the reviews for a product or a brand by influencers have more credibility or authenticity as opposed to the ones posted by celebrities. 81% of professionals who have launched at least one influencer campaign found influencer engagement to be effective.

Trending Sources

5 Great Hashtag Campaigns From The Hospitality Industry

Talkwalker SM

Why should you bother creating your own hashtag campaign ? Here are 5 great examples of hashtag campaigns from the hospitality industry that will inspire your social media strategy.

How to Engage With Your Social Media Followers Quickly and Authentically

Buffer Social

So how can you minimize the time it takes to engage with your followers and still be authentic at the same time? In this post, we’ll share the tactics and tools we use to engage with our amazing social media followers quickly and authentically. .

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How National Geographic’s Successful Social Media Campaigns Build Engagement


Yet it is using its highly engaged follower base to create innovative and visually stunning content with interactive, successful social media marketing campaigns such as Wanderlust. According to the Social Times , user generated campaigns are an untapped goldmine for travel brands.

8 Tips for Using Social Media for Political Campaigns

Almost Savvy

By now, most candidates for public office have figured out that incorporating social media into their campaigns is a critically important step. I’ve seen campaigns hoping to grow (don’t they all?), Running a campaign isn’t easy.

28 of the Best Marketing Campaigns and Experiments of 2016 (and the People Behind Them)

Buffer Social

If you’re in need of a marketing recharge, here are 28 amazing marketing campaigns and experiments—and the amazing people who dreamed them up. The authenticity revolution. It’s easy to get tunnel vision as a marketer.

The Rise of Micro-Influencers: How to Run a Micro-Influencer Campaign

Buffer Social

If you’re thinking of running an influencer marketing campaign, it can be a little daunting: How to do I discover the right influencers? A step-by-step guide to running a micro-influencer marketing campaign. Coordinate the campaign. Coordinate the campaign.

This Brutally Honest Social Campaign Wants You to ‘Seize the Cray’

Convince & Convert

This campaign was created to promote Organic Valley’s new Organic Balance Protein Shake. This campaign follows “ Save the Bros ,” a campaign that promoted Organic Valley’s Organic Fuel protein recovery shake, which is now #1 in its category.

How Reynolds Kitchens’ #EndlessTable Campaign Revamped Its Brand on Instagram


Is it possible to completely revamp your brand through one Instagram marketing campaign? When you create a social media marketing campaign as colorful and appealing as Reynolds Kitchens’ #EndlessTable, it’s more than possible, it’s probable. Launch Your Brand Campaign.

5 Reasons Your Social Media Marketing Program is Failing

Pam Moore

They are quickly disappointed when what they thought was a well thought out social media strategy, campaign or program fall flat on its face. Unfortunately many small business owners and marketing teams jump on social media expecting fast results.

Huggies Case Study: How to Elicit Natural Storytelling for Maximum Impact

Convince & Convert

An intrinsic piece of great marketing that we stress at GroupHigh is honing in on the value of acquiring and creating authentic content and fostering a genuine love of one’s brand. Obviously, a phenomenal video isn’t enough to make a campaign successful. Image via BigStockPhoto.com.

How to Partner With Social Media Influencers for the Holidays

Convince & Convert

Aside from general campaign guidelines, give vloggers the freedom to be authentic in their videos. Their authenticity is what led them to vlogger stardom in the first place. Image via BigStockPhoto.com.

How Influence Marketing Differs from Celebrity Endorsement

Convince & Convert

Justin Bieber got another chance to show his unclothed body to the world when Calvin Klein included him in a campaign that boosted pictures of celebrities wearing their products on twitter with the hashtag in #mycalvins. Proactiv’s campaign with Jessica Simpson is a fine example.

5 Ways to Influence Shoppers on Valentine’s Day

Convince & Convert

adults have “broken up” with a brand due to disruptive marketing, you’ll want to strive for authenticity in your digital marketing efforts. YouTube Valentine’s Day Campaign. Customers spend a lot of money in the name of love. Over the last year, there was a $1.6B

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3 Social Media Tips for a Successful Holiday Season

Katie Lance

This time of year truly offers so many opportunities to reach your audience in a personal, authentic and meaningful way. Here are a few great social media campaigns worth taking a peek at. Ready or not, the holiday season is here.

15 Reasons You Need to Stop Random Acts of Marketing & Social Media (RAMs) Now

Pam Moore

There you sit in the executive conference room watching everyone nod their heads about the latest idea from the new executive on the block. He or she has a new idea that is going to “save the company.”

Who Cares More, Coke or Pepsi?

Geoff Livingston

participation metrics, and generally a failure to report the results of its community investments, lead one to question the authenticity of Pepsi Refresh. They also show a lack of understanding about corporate social responsibility, authenticity and social media. Image by Orin Zebest.

Tips To Improve Performance in Google Shopping

Social Media Marketing

Means currently setting up ad campaigns in Google Shopping is a profitable option. Look for Authentic Source for Your Data In order to improve quality keeps data fresh. This feature enables you to group and filter your products into separate Shopping Campaigns in Google AdWords.

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5 Ways to Ensure Your Holiday Content Gets Discovered

Ignite Social Media

When you’ve made the decision to take a stab at some authentic, on brand holiday content, you don’t want to wait until the day of to share the wealth. The social media sphere is already an immensely busy arena, and it can be difficult for your content to gain traction on the quietest of days.

How This Fashion Brand Found the Sweet Spot in Blogger Relations

Convince & Convert

They also know when to implement a campaign approach to scale different products and messaging. He invites them to come to the store, try on apparel, and take home something for free for authentic word of mouth buzz about the stores. Create a well-organized campaign.

#SocialPR Spotlight: Laura Kaslow

Waxing UnLyrical

If you want to be authentic, you have to think about the person you’re talking to, otherwise you’re talking to an empty room. And, you have to be your most authentic self in-person and online. What is one Social PR campaign you’re in love with? Happy Halloween!

Coalition Marketing for the Common Good

Geoff Livingston

Also consider how Zoetica and RAD Campaign co-market the Nonprofit 2.0 Finally, a word on authenticity. Some marketers will tell you authenticity does not exist , that customers don’t want it. That is authenticity, and practicing conscious awareness in business.

Personalize Triggered Email Campaign Content with Earned Media


Triggered email campaigns can help you reach potential customers at opportune times with relevant content. With Pixlee and Listrak’s partnership , marketers can feature real customer photos and videos in various types of triggered email campaigns, such as: 1.

How Brands Can Overcome the Biggest Influencer Marketing Challenges

Simply Measured

Now you want to launch your very own influencer marketing campaign, but you want to make sure you’re doing it right. . Since an influencer marketing campaign is typically run alongside other marketing programs, it can be difficult to determine which conversions were generated by influencers.

Use Photos from Social Media to Combat Abandoned Shopping Carts


While many brands deploy retargeting campaigns that create a second and third touch point for recovering customers, these emails are often relatively lackluster in nature. Take a look at these back-of-the-envelope numbers from one of our clients’ cart abandonment campaigns.

Are You Doing Influencer Marketing Right?


Basically, amplifying content in a meaningful and authentic way. Let influencers tell an authentic story. In a survey, these were the top reasons for negative experiences with influencers: Campaign was not organized.

Have You Heard of the #CoolestInterviewEver?

Waxing UnLyrical

However, the campaign partners are ITSA Brand Solutions and FrogIdeas. I thought this was an interesting campaign, and wanted to share my thoughts with WUL readers. According to Campaign India , as of Feb. But… how authentic is social media recruitment?

Best Practices for Measuring Your Social Influencer Program

Simply Measured

They give your brand authentic appeal, help you connect to your target audience(s) more easily and robustly, widen your net of brand awareness, and ultimately help you drive more sales. You can track the performance of these campaigns by using custom promo codes, unique to each influencer.

Why Gamification Works: How Brands are Marketing With Fun

Convince & Convert

Something I’m seeing a shift toward—which I love—is a movement in marketing that focuses on ditching the campaign model and finding people who authentically like a brand no matter how far (or small) the social reach.

The Dos and Don’ts of Influencer Marketing

Simply Measured

The following are a few suggestions on what you should, and shouldn’t do to ensure your influencer marketing campaigns deliver maximum results and ROI. If you choose an influencer who has no knowledge in your field, they will not be able to create authentic content, and offer value to the audience. Too much sponsored content may mean they are compromising authenticity, and are likely to lose the trust of their followers sooner rather than later. #7.

Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets

Webbiquity SMM

Campaigns and content that works for one market often doesn’t resonate with another. A major home-goods retailer recently required some help authentically connecting with consumers in the Middle East and North Africa (MENA). A targeted, in-language social media ad campaign also helped.

The Complete Guide to Using Stock Photos in Your Marketing

Buffer Social

The importance of authenticity. In the social media world, authenticity is key. We often turn to social media to see an authentic look into the lives of our friends, our acquaintances, and our favorite brands. The problem with most stock photos is that they’re not authentic.

3 Ways to Add User-Generated Content to Triggered Email Campaigns


Triggered email campaigns can help you to reach potential customers at opportune times with relevant content. However, adding personalized visual content to even the most specific triggered email campaigns can greatly impact their effectiveness.

Just get us the Millennials! #Marketing #Fail

Janet Fouts

Millennial’s are just one demographic in your potential market and you need to think carefully before you focus entire marketing campaigns on them. Shop locally and prefer hand-made and authenticity to mass production.

Unlock Facebook’s Secret Blueprint for Successful Facebook Pages

Peg Fitzpatrick

A great example from Facebook is this video from Dove which is thought-proving and authentic. So whatever your business goals, you can get the most from Facebook, build your best campaigns and see your best results.

How IHOP Got Personal for National Pancake Day 2016

Convince & Convert

IHOP’s National Pancake Day campaign follows a series of clever initiatives from the company, including turning fan photos into real-time pancake portraits on Twitter in January to celebrate the return of “All You Can Eat Pancakes.”. So, what can you learn from this campaign?

4 Ways to Enhance Broadcast Email Campaigns with User-Generated Content


When used correctly, broadcast email campaigns can help you reach customers at scale. User-generated content (UGC) can add that personal touch missing from your broadcast email campaigns — allowing email subscribers to see and interact with relevant photos and videos of your brand and its products. The power of customer-created photos and videos can also be brought to different broadcast email campaigns. Newsletters are the most versatile of broadcast email campaigns.

Top Marketing Trends for 2013


You must be engaging, authentic and trustworthy; answer questions of prospects and clients without the sales pitch. As you create your marketing campaigns, be sure a clear and concise theme ties all of your channels together.

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The Secret to Crazy-Happy Blogging


I have created unique ad campaigns and charged for guest posts differently than most. Miscellaneous Blog Tips authentic blogging make money bloggingThis guest post is by Lisa Cash Hanson of Mompreneuer Mogul. “Try to discover. The road to success.

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