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What Is an API & Why Does It Matter for Social Media?

Sprout Social

Your Internet experience runs on APIs. But what is an API and why does it matter to you? In this article, we’ll give a high-level overview of APIs and how they relate to your daily life. What is an API? API stands for application programming interface. APIs operate on an agreement of inputs and outputs.

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How to analyze customer reviews for brand insights

Sprout Social

To conduct review analysis effectively, you need to focus on the right platforms and choose the right review analysis tool. Competitor analysis tools , like Sprout, aggregate this data into ready-to-use reports for fast insights into your industry position. Let’s check out how you can connect with these platforms to gather data.

Review 122
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The case for better social media technology in 2024

Sprout Social

At its core, social media technology is software designed to manage a company’s social media profiles across multiple platforms. But as social media has evolved, management platforms have matured beyond this primary function, delivering much more to brands and the people behind them. What is social media technology?

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Facebook Filed for a Trademark on the Word Meta. You Should See the Description.

Bill Hartzer

G & S: Downloadable software in the nature of a mobile application; Computer hardware; Downloadable software for social networking and creating and interacting with online communities; Downloadable software for creating, managing and accessing groups within virtual communities; Software development tools; Downloadable software to enable development, (..)

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9 Facebook Analytics Tools for 2023 [Paid & Free]

Hootsuite

Facebook analytics are like a magic truth serum: an instant shortcut to insight on the world’s most popular social media platform. Meta Business Suite Facebook shut down its in-platform Facebook Analytics tool in 2021, replacing it with the Meta Business Suite. API integration: Get full data flexibility with Quintly’s API integration.

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The History of Social Media in 33 Key Moments

Hootsuite

It depends, but early social media platforms started to pop up in the late 90s to early 2000s, with the technology budding as early as the 70s. It wasn’t until a couple of months later, that the #SanDiegoFire hashtag was sparked to aggregate tweets and updates about the California wildfires. So, how old is social media?

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Top Emplifi Alternatives For Marketers And Social Media Agencies

Keyhole.co

It is a no-brainer that any modern marketing agency or a marketer, for that matter, needs an arsenal of tools under their belt to create, publish, monitor, and analyze their content. Sprout Social can schedule your posts at optimal timing for each platform with the “ViralPost” tool. Who is it for? Brandwatch.