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Facebook Pixel Events: An Introduction

Jon Loomer

To make the most of the pixel, you need to utilize Facebook pixel events on your website. Not only must you utilize events, but you must do it right. This post is your introduction to Facebook pixel events. It will help you better understand what pixel events are and how to use them. What Pixel Events Are.

Eventful 200
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The Value of Facebook Pixel Events

Jon Loomer

A few days ago, I wrote about Facebook’s new Event Setup Tool that simplifies adding pixel events to your website. This is a huge development because Facebook pixel events aren’t fully utilized by marketers as they should be. Why do you need to use pixel events? How can events benefit your marketing?

Eventful 167
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Facebook Ads Performance Related to iOS 14

Jon Loomer

Aggregated Event Measurement and Performance. When iOS 14+ changes went into effect, the primary focus was on Aggregated Event Measurement. Only that user’s highest-ranking event (as determined by the advertiser, among eight eligible events) will be sent for attribution, and it will be delayed for up to 72 hours.

Facebook 205
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Facebook Pixel Events: An Introduction

Jon Loomer

To make the most of the pixel, you need to utilize Facebook pixel events on your website. Not only must you utilize events, but you must do it right. This post is your introduction to Facebook pixel events. It will help you better understand what pixel events are and how to use them. What Pixel Events Are.

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You Can’t Manage What You Can’t Measure! Social Media Analytics

Harp Interactive

Blog Comments. Here are some tools to measure these with: Google Analytics: (Set up advanced segments, events and reporting) to get key visitor, referral and viewership statistics. Social Media Metrics (Grease Monkey) : A plug-in script that soups up your Google analytics to measure social media campaigns.

Analytics 350
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SMSsummit Speaker Interview with Sarah Barnes of Harvey Mudd College

Social Media Strategies Summit

The hardest part of any job I’ve had is caring about data and analytics. We use social media aggregation software to compose, schedule, and publish posts. I’m also looking forward to more events like the SMSsummit —in-person and virtual—to meet my counterparts and learn from them. Excel sheets make me sad. Time management!

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How to measure brand awareness

Sprout Social

Sprout’s Customer Feedback Report aggregates all customer satisfaction ratings collected via X (formerly known as Twitter), Instagram and Facebook Feedback survey responses. Also aggregate trend and agent-level insights to get a direct measure of how well your brand resonates with your audience.

Brands 110