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Social Media in the Industry: Customization is the Key to Success

Techipedia: Tamar Weinberg

Here are some simple tips that should be kept in mind regardless of your business or industry. In my professional opinion, most companies, industries and organizations can benefit from a Facebook page. Check in from time to time, post some photos of your holiday party, advertise a sale or your employee of the month. Real Estate.

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8 Questions to Answer Before You Pay to Advertise Your Business

Techipedia: Tamar Weinberg

So you think your business is ready to get into paid advertising channels? There is some teeny-tiny value in every impression that your advertising gets and pretty substantial value in every click, even the non-converting ones. Paid advertising should drive profit first, but there is a secondary value in the data you are collecting.

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Analysis: Revealing the Highest Earning Blogs that Sell Advertising

Viper Chill

Instead, they make a good portion of their income – and in some cases all of their income – through good ol’ advertising. They’re the biggest (open) blog advertising network that I’m aware of, though in recent years they have featured more and more sites which aren’t blogs.

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This Week in Social Media – 6/12/2013

Social Media Marketing

A roundup of relevant links affecting our industry. Industry Could IBM be the Google for large enterprise organizations ? year over year for all industries, and the open rate was 24.4% In the unsurprising to anyone category, marketers are more enthusiastic about online advertising than consumers. Think email is dead?

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How to Leverage a Community of Passionate Fans

Convince & Convert

The RSS feed is: [link]. Many casual users of Garmin may only know them as a GPS company, but the truth is that Garmin has been around much longer than the portable GPS has been available, working on equipment for aviation, marine, outdoor recreation, and fitness industries. billion was spent on mobile advertising. Listen Now

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HOW TO: Guide to Performing Website Audits

Techipedia: Tamar Weinberg

Audits should be performed before the launch of any new website design, and at least twice per year to keep up with changes in industry standards. Internet leeches love scraping content from websites and reposting it on other websites to collect advertising money. Avoid creating a mosaic of advertisements on your website.

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Fetching Friday – 22 Marketing Links

Kikolani

Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. 5 Landing Page Lessons from Top PPC Advertisers To Help You Crush the Competition – To get the best results from your PPC campaigns, you need landing pages that can crush the competition. Featured Posts.

Marketing 127