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3 Key Takeaways from Advertising Week New York 2019

Likeable

Advertising Week has come to New York City for 16 years now, and this year it returned with 290+ events, 1,216 speakers, and four days’ worth of thought leadership content from some of the industry’s brightest leaders and business professionals. Here are our team’s main takeaways from the week. Recognize the importance of evergreen stories.

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What Marketers Need to Know About TikTok

Ignite Social Media

Whether you film your content in the app itself or produce it elsewhere, it absolutely must be in a vertical format, and under either the 15-second or 60-second limit. Duets: TikTok allows creators to not only “Like” and comment on each other’s videos but respond directly to them in their own feed with a TikTok of their own!

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7 steps to a successful social media video marketing strategy

Sprout Social

For some brands, videos are used heavily for advertising. The video can not only be used in Facebook as a feed post but can also be promoted as a social ad. Landscape feed. Portrait feed. Whether you plan it with a flowchart or old-fashioned pen and paper, you need to know how videos will be created and filmed.

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What vertical networks mean for the future of social media

Sprout Social

Every day people are taking their posting habits away from main feeds and into more private options, like subreddits and Facebook Groups. Letterboxd is a social film diary where users can rate, review and tag films as they watch them. We’ve seen social trending this way for the past few years. That’s a recipe for burnout.

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7 Surefire TikTok Marketing Strategies That Get Results 

Ignite Social Media

The For You feed is what makes TikTok so addictive. This is a great strategy for when you don’t have the time or resources to film new videos. Advertising on TikTok may just change the way you think about digital marketing or the platform in general. Understand the TikTok Algorithm. Be creative and have fun with it.

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Ask Buffer: How Do I Create a Social Media Series for TikTok and Instagram?

Buffer Social

Vlog series Content creator Nabela Noor went viral in 2020 when she started her pockets of peace series on TikTok where she films an aesthetically pleasing glimpse into her happiest moments. When you’re in this phase, we recommend batch-creating your content for your series to save time and film everything efficiently.

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TikTok Marketing for Video-Obsessed Marketers

Pixlee

Sure, you might have to spend some time sifting through content that features or mentions your brand, (typically by searching for hashtags that are related to your company) but other than that, there’s no filming or trying to create the perfect clip. If your budget doesn’t allow for a brand takeover, consider using native advertising.

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