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Who will blink first in Canadian community newspaper staredown?

Sherrilynne Starkie

The Canadian newspaper industry has, so far, been unsuccessful in securing a Federal government bailout as both readers and advertisers flock to social media for news and entertainment. Canadians love their community newspapers; it’s where they turn for local news and information about sports, entertainment and events.

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Don’t Freak Out: How to Approach Facebook Advertising Changes Inspired by iOS 14

Jon Loomer

There’s a lot of chatter in the world of Facebook advertising right now. You’re likely more confused and frustrated about the state of advertising than you’ve been in some time. Even if you assume worst-case scenarios once the iOS 14 prompt goes live, advertisers are going to be just fine. Look, I get it.

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Social media advertising: how to run a compelling campaign

Sprout Social

If you’re still on the fence about social media advertising, we get it. That’s why we put together this primer on how social media advertising works, breaking down step-by-step what you need for a winning campaign. How does advertising on social media work? The process is often overwhelming for beginners.

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A digital media framework for smart marketing communications

Sherrilynne Starkie

When people see the term Paid Media they often think ‘advertising means huge budgets’ This is not necessarily true thanks to pay per click models which put advertising within reach for most organizations. This means posting stories and managing conversations to keep the community engaged.

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How To Grow Your Facebook Community

Waxing UnLyrical

One that could have a vibrant Facebook community, if they could just get to that point. Run traditional advertising campaigns, and include either a call to action, or show the link, for the Facebook Page. The Page will show up in Google search results. How To Grow Your Facebook Community is a post from: Waxing UnLyrical.

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Create Brand Value Through Local Community Management

Mindjumpers

The following post is part of the Mindjumpers Network series and written by our Community Manager, Sara Hansson. Culture is one of the largest components of how people communicate. These local Facebook pages have grown at twice the rate of global communities and register 50% higher engagement.

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Entrepreneurs: How I Launched a Membership Community

Jon Loomer

In particular, I struggle with launching a product for my entrepreneur community because it’s brand new for me. Well, I finally launched a product for my entrepreneur community early this morning. This was a big pivot for me, after focusing exclusively on Facebook advertising for the past several years. The Starting Line.