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[DIGITAL TIPS] Combining SEO And PPC To Advance Your Marketing Strategy

SocMed Sean

SocMedSean - Social.Media.Sean [DIGITAL TIPS] Combining SEO And PPC To Advance Your Marketing Strategy The world of online marketing is a dynamic and ever-changing one. Social networks change, trends change, people change…and their appetite for a specific marketing message can go out the window at the drop of a hat.

SEO 239
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How to Make Your Content Stand Out in 2017: Three Expert Tips

Webbiquity SMM

Keyword research, solid on-page SEO, and sharing content across the most popular social networks is still essential. And video content is great for SEO. You Can’t Buy Love, But You Can Buy Reach: Use Social Media Advertising. It’s not just that social networks want to sell ads.

Content 191
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Search Traffic Declining? You’re Not Alone (and What to Do About It)

Webbiquity SMM

BuzzFeed mentions changes in behavior, greater use of social networks for content discovery, and a 52% increase in traffic from “‘Dark social,’ that netherland of direct traffic” (i.e., Yes, SEO (which increases website visibility) is a key component of WPO, but it’s only one component.

Directory 197
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4 Concepts Your Online Marketing Should be Ready for in 2015

The Social Media Incubator

If you haven’t heard of the new social media site, there’s a good chance you will in 2015. The site offers a simple, easy, ad-free social network for its users to share information and status updates, and stresses that user information will not be shared with third party sites. Actually, it’s Ello. Pay to play.

Marketing 182
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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%). Visual.ly ).

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How Social Media, Content Transform Marketing from Expense to Investment

Webbiquity SMM

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot.

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Top Marketing Trends for 2013

yMarketingMatters

Here we go: Social Business Has Risen. You cannot afford to ignore social media. Consumers rely on social media to research and make buying decisions and for customer service issues. Consumers are going SoLoMo: They shop socially, search locally and do it all on mobile devices.

Trends 277