Convince & Convert

SEPTEMBER 11, 2011

The most recent example was from B2B social media thinker Paul Gillin who wrote a post unveiling the flaws in Klout’s ranking scheme. But most social media types aren’t Paul Gillin. “How dare a company try to put a number on influence!&# Instead, they object to the very notion and existence of Klout.

Klout 159

Klout Nielsen Influencer Social CRM 159

Ignite Social Media

JUNE 1, 2016

70 percent of businesses agree videos are the most important marketing tool; whereas two out of three companies expect to include videos in their marketing strategies. This social networking site has been on rise for the past few years and market trends indicate that Facebook will continue to dominate the social landscape in 2016 as well.

Trends 60

Trends Social Media Strategy How To 60

Techipedia: Tamar Weinberg

MAY 19, 2008

Here are three cases that were blown way out of proportion but could have been handled a lot better if the companies thought of the consequences before acting. There’s a bottom line: it’s a lot harder to sweep your mistakes under the rug, especially as a company in a world of conversing markets.

Reputation 100

Reputation Airlines Digg MySpace 100

Twist Image

APRIL 1, 2016

"Each new generation of technology - each new ecosystem - is a step change in scale, and that new scale makes it the centre of innovation and investment in hardware, software and company creation. If you're not an airline, bank etc. advertising. network television. paid advertising. social media. innovation.

Mobile 40

Mobile Brands Yahoo Banking 40

Laurel Papworth

JANUARY 14, 2010

Just had a rather crappy experience with Discover Australia – they advertised “Free Internet -Exclusive&# for the hotel we wanted to stay in, then after we booked (we sent a confirmation email with a question on the internet) said “Oh it’s just a FREE 1/2 HOUR&#. Over 44% of Internet users are active in social media.

Hotels 85

Hotels Tourism Travel Social Media 85

Buffer Social

SEPTEMBER 28, 2016

Real people doing real work in social media. Social Pros, recently named the best marketing podcast at the Content Marketing Awards , dives into the inside stories and behind-the-scenes strategies of how huge companies and brands like Ford, Dell, IBM, ESPN and more manage and measure their social media programs.

Skills 40

Skills Social Media Hosting Marketing 40

The Way of the Web

JANUARY 12, 2010

Until then, we’ll have to live with the fact we’re trying to become open and transparent on networks which do their best to avoid hearing from us… Tags: customer service · social networks guystephens It's a great point and I prompted me to write a blog post about it ( [link] ).

Social Media 35

Social Media FeedBurner Airlines Blogroll 35

Bare Feet Studios

OCTOBER 1, 2008

We will have three guest speakers from the mainland, sharing case studies from companies like Dell, Southwest Airlines, and Cisco who are using social communities online for internal and external customers. or the social web works, who want to effectively use the mostly free tools available today.

Social Media 40

Social Media Tourism Airlines Upcoming 40

Convince & Convert

FEBRUARY 24, 2010

because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. All of this is happening to companies (maybe yours) every minute of every day. If a consumer emails a company, we’ve trained them to expect a response in a day or so.

Compete 115

Compete Conference Organization Social CRM 115

Webbiquity SMM

AUGUST 29, 2017

Though Twitter is still the third-most popular social media platform according to eBizMBA , speculation about the company’s struggles abounds. News outlets from CNN to Wired to TechCrunch to The Verge have detailed Twitter’s struggles to grow its user base, increase advertising revenue, and innovate new products.

Twitter 177

Twitter Airlines Hashtag Brand Monitoring 177

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. Fly more miles, get priority seating on an airline. million followers on Twitter? million followers on Twitter?

Social Media 147

Social Media Strategy Influencer Social CRM 147

Waxing UnLyrical

AUGUST 15, 2019

During the last couple of years, several trends have impacted the way businesses carry out social media marketing. A total of 1 million advertisers currently leverage sponsored Instagram Stories for further brand enhancement. On the other hand, 22% of companies choose to feature an inside look. Bottom Line.

Instagram 157

Instagram Airlines Loyalty Marketing 157

Visually SM

SEPTEMBER 17, 2015

Before I get into which stat is the most important and spoil the whole surprise—as if you couldn’t just scroll to the bottom—I want to discuss some of the other metrics that still play a crucial role in social media marketing , and why they’re still extremely important for you to keep tabs on. . Post Count. by leaps and bounds.

Metrics 145

Metrics Social Media Airlines Social Media Management 145

Convince & Convert

AUGUST 10, 2010

Influence mining is primarily being used in two corners of the social Web – for identifying and engaging with categorical or brand authorities; and for adding information to customer service interactions. JB : How are companies incorporating influence metrics into their marketing? Should companies treat customers differently?

Social CRM 133

Social CRM Influencer Klout Social Media 133

Visually SM

SEPTEMBER 17, 2015

Before I get into which stat is the most important and spoil the whole surprise—as if you couldn’t just scroll to the bottom—I want to discuss some of the other metrics that still play a crucial role in social media marketing , and why they’re still extremely important for you to keep tabs on. . Post Count. by leaps and bounds.

Metrics 100

Metrics Social Media Airlines Social Media Management 100

Laurel Papworth

JANUARY 11, 2012

What happens when the consumer fights back against the advertiser (using social media channels)? Now that the customer has access to most of the same channels as companies, what happens when they decide to create anti-ads? If you want more information try: Wikipedia – Parody Advertisements.

Advertising 109

Advertising List Social Media Tourism 109

Convince & Convert

JULY 29, 2014

It is generally considered the “professional” social network and is thus populated by a professional userbase. If your profile is even the least bit optimized, you should be able to get job offers, get people back to your site, or get people to explore your company (if you’re already employed / are a founder).

Publishing 166

Publishing LinkedIn Content Construction 166

Hootsuite

MARCH 27, 2020

While PopTarts knew their input wasn’t necessary during the initial phase of the COVID-19 pandemic, the same strategy from an airline company would be unthinkable. Free offerings from online companies skyrocketed in the self-isolation “housebound economy.” This condom company elected to shamelessly advertise through a pandemic.

Social Media 145

Social Media How To Policies Team 145

Laurel Papworth

NOVEMBER 22, 2009

We look at Freemium revenue in social networks and online communities including asking that: if freemium is the business model of giving it all (or most) of the services away for free , how can you then charge for it? advertising? Freemium Revenues: Social Media Business Ep.004 Monetizing social networks.

Social Media 98

Social Media Social Networking Flickr Vimeo 98

Convince & Convert

MAY 3, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy).

Klout 114

Klout Social Media Conference Influencer 114

Convince & Convert

JUNE 8, 2010

But while companies are rightly trying to get their heads around the concept that every customer is now a secret shopper and a potential reporter, not enough attention is being paid to the positive ramifications of real-time business. million times, and takes United Airlines out behind the woodshed for a musical ass-kicking.

Social Media 128

Social Media Foursquare Consultant Airlines 128

Hootsuite

AUGUST 11, 2020

To use any social network effectively, you need a clear plan. Gaining followers needs to be part of a larger plan that connects to your business strategy and social marketing objectives. Emoji can help draw the reader’s eye and are appropriate for most types of accounts on this visual social network.

Instagram 145

Instagram Tips How To Hashtag 145

Buzz Marketing for Technology

JUNE 27, 2008

I met a few celebrity bloggers like Mark Cuban, John Chow and Matt Mullenweg (founding developer of Wordpress) and attended many great sessions about blogging, podcasting, videocasting, SEO and social networking, etc. Limit the number of social bookmarking buttons. Advertise Here. 7 Rules of Networking Made Easy.

Blogger 100

Blogger Discount Comparison Price 100

Convince & Convert

APRIL 27, 2010

But what makes Randy exemplary is a simple lesson that every company should reconsider – he relishes the description. We have a new biscotti, terrific with coffee or Bailey’s and coffee, from a company ironically owned by Interbev, the European brewers that purchased Anheuser-Busch, which is based here in St.

Social Media 131

Social Media Strategy Airlines Types 131

Convince & Convert

JULY 9, 2010

I recently got chose as an influencer by Klout ( [link] ) and Virgin Airlines to take a free round-trip flight. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Influencer 122

Influencer Ustream Authentication Social CRM 122