SocMed Sean

APRIL 5, 2012

Okay…I have to admit that I find these types of tweets mildly humorous: or It’s not that I find the pain of employees funny, but the shortsightedness of companies in their efforts to ignore new technologies always makes me wonder what they are thinking.

Social Media 279

Social Media Twitter Facebook Social Networking 279

Idaconcpts

OCTOBER 30, 2013

Still, those same critics cannot blame the Mountain View-based search giant for not trying and, actually, may be shortchanging the company’s actual efforts. When asked about Google social media tools, the average person will immediately mention Google+. Google Buzz.

Review 150

Review Google Social Media Tools 150

Kikolani

DECEMBER 1, 2014

Not only will you be able to quickly see which networks you can establish your name upon, but you will also discover over 500 social networks. You know you need a social media presence, but if you’re time-starved like many of us, even the best tools won’t help you keep things under control.

Social Media Management 165

Social Media Management Social Media Tools Microblogging 165

Hootsuite

FEBRUARY 3, 2020

Every business should have social media guidelines. That’s true even if your company is not on social media (psst: here’s how to get started ). Your employees are on social media. Social media guidelines lay down some rules. Think of them as an employee manual for social media best practices.

Guidelines 143

Guidelines Social Media Policies How To 143

Hootsuite

MARCH 31, 2020

In the context of social media, an algorithm is how a social platform determines which content to display at any given time to a particular user. Analytics is an umbrella term used to describe both social analysis tools and the information those tools provide. For brands, the company logo is usually the best avatar choice.

List 145

List Social Media HootSuite URL 145

Adam Sherk

JANUARY 21, 2010

The flip side to that is that not everything gleaned from monitoring social media activity is accurate or reliable. So it’s not surprising that 84% of the journalists indicated that news and information delivered via social media was “slightly less” or “much less” reliable/vetted than news delivered via traditional media.

Social Media 122

Social Media Press Release Microblogging Survey 122

Webbiquity SMM

NOVEMBER 2, 2010

As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. Don’t automatically assume they use the most popular social networks. Social Events (e.g.,

Review 152

Review Social Media Marketing Handbook 152

The Way of the Web

FEBRUARY 9, 2014

Not only are they helpful in ensuring that everyone in a company understands what is expected of them, they can also be a way to empower your employees to feel comfortable and confident in engaging with customers or clients via social media. List of Social Media Guidelines and Policies: Company Name Document Name Link.

Guidelines 65

Guidelines Social Media Committee Microblogging 65

Techipedia: Tamar Weinberg

APRIL 1, 2010

Social media, on the other hand, allows you to connect directly with the audience you want to target, on common ground, and build relationships. The more you read, the better and more prepared you will be to communicate through various social media channels. You won’t be able to scale your brand on fifty social networks.

Social Media 240

Social Media Brands How To Social Networking 240

Bare Feet Studios

SEPTEMBER 9, 2008

Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > News , Productivity , Social Media , Tech Tools > Yammer asks: What’s Happening at Your Company?

Yammer 40

Yammer Company Microblogging AJAX 40

Firebelly

JUNE 11, 2010

Twitter to Change Links and How They Are Displayed By Ben Parr In an effort to bypass the obscurity of shortened links and to prevent malware and phishing attacks, Twitter has begun the rollout of t.co, its official URL shortener, along with some major changes to how the microblogging platform handles links.

Social Media 100

Social Media News Paid Search Microblogging 100

Proactive Report

SEPTEMBER 21, 2010

companies say they plan to award base salary pay increases in 2011. How to apply your social media skills to both internal and external audiences. Companies are fast realizing that personal use of these tools does not equate to expertise. 98% of U.S. How is PR faring? Expertise with the technology.

Social Media 91

Social Media Telecommunications Automotive Microblogging 91

Techipedia: Tamar Weinberg

MAY 28, 2010

Lead generation and client acquisition can be had on LinkedIn, especially in the B2B space, just as long as you’re active and engaging. Linkedin lead generation requires commitment to answering and asking questions on Groups/Answers, taking advantage of the deep searches, and connecting directly with those around you in your network.

Social Media 278

Social Media Strategy Yahoo Communities 278

Social Media Strategery

DECEMBER 18, 2012

Way back in 2008, microblogging and enterprise collaboration platform Yammer launched at TechCrunch50. A week later, I became member #1 of the Yammer network at my old firm, a 25,000 person consulting firm with offices all over the country. Don’t take the social out of “social media.”

Yammer 116

Yammer Communities Collaboration Microblogging 116

Techipedia: Tamar Weinberg

AUGUST 14, 2009

Are you a company or do you know a company that has immersed itself in the social media waters and succeeded? As small companies with limited budgets, nonprofits may feel that they are unable to dive into the wide world of social media. The big catch: Epic Change is not a large company at all.

Social Media 172

Social Media Case Study MySpace Yahoo 172

Techipedia: Tamar Weinberg

JANUARY 12, 2010

by Tamar Weinberg on December 19, 2007 Share How do you leverage different social networks? I am fascinated by the amount of social networks that I’m part of, but better yet, I’m intrigued to find that I assume different “personas,&# at least in terms of choosing friends (and using the networks), on each social site.

MySpace 114

MySpace LinkedIn Facebook Social Networking 114

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

Crowdsourcing has become more and more popular with private companies, non-profit organizations, and even government agencies. There have also been doctors that have used social networking tools, like Twitter, during surgery. GetSatisfaction provides a way for companies to do that.

Crowdsourcing 192

Crowdsourcing scribd Ustream Social Media 192

Social Media Strategery

JANUARY 23, 2012

As CIOs and Chief Knowledge Officers bring tools that have been used on the Internet – blogs, wikis, microblogs, profiles – behind the firewall, they tend to expect the same results. "We'll Lurking, but not active. Active and insightful. "We'll have our own Wikipedia!" More than 75%.

Communities 121

Communities Wiki Microblogging Press Release 121

Techipedia: Tamar Weinberg

MAY 5, 2010

In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. If you are officially representing your company, you’d want to create an Official Page. As a result, engagement goes up as the page appears very active.

Facebook 279

Facebook How To Marketing URL 279

Techipedia: Tamar Weinberg

JANUARY 19, 2010

Certain niches are more likely to see greater returns from social media. High Return Industries These industries tend to see high returns in social media marketing, quickly. Consumers are actively looking for and want to engage with most businesses that fall into the following categories. It’s rubbish traffic.

Social Media 164

Social Media Yahoo Discount Training 164

Techipedia: Tamar Weinberg

AUGUST 25, 2010

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. On a particular forum I am active on (yes, I still use them!), This may be nothing more than a refresher course in the Captain Obvious department but even the savviest of companies is still missing the boat.

Social Media 272

Social Media Engagement Forums Policies 272

Techipedia: Tamar Weinberg

JUNE 16, 2010

Measurement Audit What part of my social activities do I measure? If you haven’t already, get measurement tools to measure all your social activities. Some tools you can use are Social Mention , Trackur , and PostRank. Social Media marketing is about building relationships and conversations.

Questions 277

Questions Social Media How To Postrank 277

Social Media Network Marketing

AUGUST 19, 2010

Professional networks like LinkedIn. Social networks like Facebook and others. Social news / bookmarking sites like del.icio.us, technorati, dig and others. Microblogs e.g. Twitter. Our primary goal when developing a social marketing strategy should be to establish conversation parameters.

Reputation 87

Reputation Social Media Xanga Microblogging 87

Techipedia: Tamar Weinberg

AUGUST 18, 2009

Marketing type folk, especially those representing a company’s service or product offerings, turn to blogs and ask to be mentioned in the blog. Instead of emailing a blogger to include your company’s service in a specific blog post that has already been in the public arena for three years, comment on the post.

Blogger 132

Blogger Press Release Marketing Instant Messaging 132

Techipedia: Tamar Weinberg

MARCH 4, 2010

Now known as the “social media hotel&# of NYC, Roger Smith is attracting a really incredible bunch of people who have raved about the ambiance and the company’s approachability online. To me, it seems most companys focus on monopolies and then forced purchase of ad-ons without which the product wont work.

Hotels 245

Hotels Social Media Communities Discount 245

Diva Marketing Blog

DECEMBER 8, 2008

for a small business owner or the ceo of a Fortune 50 company. Most social marketing tools. tactics such as blogs, social networks, social sharing (e.g., Google Alerts - While more internet marketing than social media, creating Google Alerts provides you with a free way to keep tabs on the pulse of your industry.

Social Media 40

Social Media Committee Microblogging Small Business 40

Techipedia: Tamar Weinberg

DECEMBER 22, 2009

For a big company account, it’s difficult to actually engage all day long (and all week long, especially if you’re a 9-5 shop). You might choose to only follow active users (who tweet between 1 and 100 times a month, for example) and not users who are either way too inactive or are too excessive. Tweet activity.

Applications 179

Applications Review Statistics URL 179

Techipedia: Tamar Weinberg

DECEMBER 10, 2008

LinkedIn Gathering all the email addresses of users you are connected to — even locating email addresses of LinkedIn Group managers — and utilizing this mailing list to promote your own company or service off-site. di “Quid Tum? walking on the insight road (and not halfway there).

Handbook 279

Handbook Social Media Web 2.0 StumbleUpon 279

Koka Sexton

DECEMBER 20, 2009

I would have loved to get a job in something social media related but that quest always evaded me. I work for a growing software company and they don’t have much of a footprint in the social media world. 99 best social-media and PR posts of 2009 – Holy Kaw! That is until recently. That someone was me.

Case Study 99

Case Study Wiki Software List 99

Koka Sexton

DECEMBER 20, 2009

I would have loved to get a job in something social media related but that quest always evaded me. I work for a growing software company and they don’t have much of a footprint in the social media world. 99 best social-media and PR posts of 2009 – Holy Kaw! That is until recently. That someone was me.

List 96

List Social Media Case Study Wiki 96

Techipedia: Tamar Weinberg

JULY 8, 2008

Reem Abeidoh , Social Media Strategist : A social media marketer provides strategic online recommendations based on the client’s business goals and intensive research. People do not want to hear from companies as represented by marketers, they want to hear from other people.

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

MARCH 12, 2009

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

Brands 133

Brands Message Boards Travel Forums 133

Techipedia: Tamar Weinberg

FEBRUARY 16, 2010

Better yet, having multiple employees at your company engage in Twitter can also help further your company goals. Networking opportunities based on growing out a secondary persona One of the biggest questions I face in my consulting role is the question on whether to combine business and pleasure on Twitter. Transparency.

Twitter 205

Twitter Sports Microblogging HootSuite 205

Techipedia: Tamar Weinberg

SEPTEMBER 29, 2009

It’s a must read for any PR professional moving into or active in this space. A few months ago, Brian Solis talked about an off-topic pitch about a social network for plants. Somehow, I think nature lovers would be more interested in socializing shrubbery.) I’m sure you can relate.

Press Release 129

Press Release How To Radian6 Blogger 129

Techipedia: Tamar Weinberg

JUNE 23, 2010

and its restricted access, people had no need to use any other names on the Mark Zuckerberg-created social network. It’s how social networks are intended to be used. Besides, what if there was no online platform to network? Companies are clearly clueless, but once educated, they refuse to conform.

Facebook 268

Facebook SEO Policies Groups 268

Techipedia: Tamar Weinberg

APRIL 8, 2010

A few months ago, I worked on a campaign for a rather large company who did some video promotion to get individuals to spread the word. And get your account started and active immediately. As representatives of companies, your personal brand should align at least professionally with your company brand.

Social Media 268

Social Media Marketing Policies Sysomos 268

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Social Media: Getting Started Why You Have to Engage in Social Media, Even if You Don’t Want to (A Smart Bear): Jason Cohen (@asmartbear) makes a compelling argument into why social media must be considered, even if you have no interest in it. The article has examples of how social media worked too.

Marketing 265

Marketing SEO Journal Engineering 265