article thumbnail

Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

In an era when you can watch 700 review videos for a product on YouTube, we still turn to people we consider experts — friends, family, or niche communities — for purchasing advice. Use a URL shortener Besides making your social posts tidy, shortening links also lets you add tracking information for accurate analytics measurement.

HootSuite 120
article thumbnail

10 Ways Strengthen Your Twitter Community with Commun.it

Kikolani

Today, I’m going to look at one that can help you find new people to connect with, identify the most valuable people in your community, cut through the noise, and strengthen relationships with those who are most important to your business or blog. to make Twitter a more beneficial place for both you and your community.

article thumbnail

The Complete Guide to Facebook Groups: How to Create a Group, Build a Community and Increase Your Organic Reach

Buffer Social

Facebook has recently launched Groups for Pages, enabling the 70 million+ Pages on Facebook to create their own unique communities and feeds. Facebook Groups are the place to connect with other like-minded people and are becoming increasingly important for brands and businesses aiming to cultivate a community. Customize your URL.

Groups 111
article thumbnail

Start Your Community With Role Models, Not Influencers

Social Media Strategery

They were role models who would care for the community as if it were their own. "In "In Pinterest’s early days, Silbermann gave out his cell-phone number, attended blogger meet-ups, and personally composed weekly emails that were sent out to Pinterest’s tiny, but growing, community. "It’s

article thumbnail

5 Ways To Grow Your Customer Relationships Through Social Selling

Convince & Convert

Remember: Those who are paying attention to your channels are not necessarily who is the most active. . While I am not participating actively, being part of the group allows me to get familiar with this audience group’s challenges, complaints, and celebrations. If your contact is not posting actively, this may help open a dialogue.

Skills 194
article thumbnail

20+ LinkedIn Profile Tips (Guaranteed Ways to Stand Out)

Buffer Social

Your activity on LinkedIn reflects your knowledge and passion in your field. Customize your LinkedIn URL A small yet essential aspect of profile optimization is customizing your LinkedIn URL. A customized URL is not only more professional and easier to share, but it also enhances your personal brand.

LinkedIn 113
article thumbnail

How to Use LinkedIn for Beginners

Later

Like other social media platforms, LinkedIn is used for sharing and creating content, connecting with other users, and growing a community. Global life and style brand Kate Spade , for example, uses LinkedIn to reach a targeted audience of professional women and build a community around the brand’s values and products.