Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Examples 128

Examples Influencer Campaign Marketing 128

Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. Related episode: Why Collaboration Is Key to Zillow’s Social Success , Sam Gonzales, Zillow 3.

Brands 146

Brands Marketing Real Estate Collaboration 146

The Realtime Report

JANUARY 29, 2019

Become a Fearless Online Community Leader. Online communities are powerhouses of collaboration that demand fearless leaders to succeed. Yet, with the demand for new communities and the never-ending desire to increase engagement, such best practices for moderation become overlooked. By Bruce Fikowski. Leadership.

Communities 126

Communities Wikipedia Collaboration Groups 126

Sprout Social

SEPTEMBER 19, 2024

Influencer marketing is no longer a novelty—it’s a critical component of advertising strategies. In this guide, we’ll explore what influencer marketing key performance indicators (KPIs) are and why they matter. What are influencer marketing KPIs? Why are influencer marketing KPIs important?

Influencer 70

Influencer Campaign CPM Sentiment 70

Sprout Social

NOVEMBER 18, 2020

Nike and Colin Kaepernick said that in 2018 , and even in the short time since then, consumers’ expectations for brand activism have continued to evolve. That lack of communication is a problem for us as marketers—and all of us need to make it our problem. “Believe in something. Even if it means sacrificing everything.”.

Activities 118

Activities Brands Social Capital Compete 118

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. In this article, we dive deep into the benefits of influencer marketing, and ones that matter the most to your C-Suite. Plus, the three critical components of an effective influencer marketing strategy you need to know.

Influencer 108

Influencer Marketing Collaboration ROI 108

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. It’s all about knowing what’s working, and focusing in on activities and core channels that are delivering.

Marketing 132

Marketing How To Samples Sample 132

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Metrics 102

Metrics Influencer Marketing Survey 102

Waxing UnLyrical

FEBRUARY 5, 2013

Despite its uncertainty in the stock market, Facebook continues to be an excellent way to connect with your client base and potential customers. But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement. Image: goiabarea via Flickr, CC 2.0.

B2B 230

B2B Communities Facebook How To 230

Sprout Social

OCTOBER 31, 2023

I spoke with Peter Kennedy, Founder and General Manager, Influencer Marketing for Tagger by Sprout Social, to discuss how leaders can measure and maximize their influencer marketing return on investment (ROI) at each customer journey stage. Let’s cover three reasons why influencer marketing ROI matters: 1.

ROI 108

ROI Influencer Marketing Survey 108

Later

JUNE 19, 2020

Brand collaborations on Instagram are quickly becoming one of the most popular ways to grow your following and promote your brand online. Not to be confused with influencer partnerships, brand collaborations see two (or more!) But the new way to promote your brand online is with brand x brand collaborations. The result?

Collaboration 63

Collaboration Brands Instagram How To 63

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. No matter your industry—accounting, consulting, dog-food manufacturing, wig-weaving—this is a captive, active audience that your brand can’t afford to ignore. Are you interested in driving traffic to your ecommerce site, building engagement , or fostering community ?

Social Media 129

Social Media Tips HootSuite Marketing 129

Keyhole.co

JANUARY 18, 2024

And behind this apparent miracle is a stroke of online marketing genius. This shows how successfully the Quenchers have been marketed as a desirable symbol of prestige. With the help of some market research and influencer tracking , Stanley gained significant online traction despite operating in a relatively niche market.

Influencer 59

Influencer Social Media Strategy Marketing 59

Waxing UnLyrical

APRIL 5, 2018

These are examples of two successful cause-related marketing and social responsibility platforms which are ingrained in our minds so much, we don’t hesitate to understand their connection with each other. To encourage social responsibility, create a culture of giving back to the larger community. Create an employee advocacy cohort.

Organization 132

Organization Communities CSR Class 132

Sprout Social

MAY 15, 2024

Automation saves time—Sprout’s Social Media Productivity report highlights that almost 60% of marketers using tools have time to get work done and focus on the activities that really need their attention. Organizing regular cross-functional meetings to share insights, discuss priorities and identify opportunities for collaboration.

Social Media 121

Social Media Social Media Management Sentiment Collaboration 121

Sprout Social

JUNE 1, 2022

From putting an organization on the map to churning out revenue, marketing functions each play a unique role in an organization’s larger goals. But, behind the scenes, there is a lot that marketing teams can learn from their company’s social strategy and the number of eyes their external content can reach. Lifecycle marketing.

Team 120

Team Marketing Collaboration Social Media Management 120

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. You could post on community review sites or live-stream it to the masses. Community blogging sites. Form communities and discuss relevant news within them.

Types 145

Types Social Media Microblogging Overview 145

Buffer Social

JUNE 29, 2023

While AI capabilities are often highlighted for the purpose of marketing, Stew highlights the importance of approaching the blank page with a clear vision. AI tools can lower the 'activation energy' required to kick off the creative process. " Understanding this, he offers specific advice to users of AI tools like Type.

Collaboration 93

Collaboration Content How To Loyalty 93

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. In this guide, we’re diving into the essentials of B2B influencer marketing. What is B2B influencer marketing?

B2B 120

B2B Influencer Brands Marketing 120

Later

APRIL 16, 2021

One invite at a time, Clubhouse is positioning itself as an engaging marketing tool for your brand. . The trending audio-only app presents a world of opportunity to build community, connect with listeners, and set yourself apart as a thought leader in your industry. 4 Ways to Market Your Brand on Clubhouse . blog post. #1:

Marketing 111

Marketing Collaboration Hosting Industry 111

Koka Sexton

DECEMBER 31, 2022

It explores the strategies and tactics needed to create a successful, integrated digital marketing plan , helping you to reach a broader audience and generate more engagement, while strengthening your brand’s online presence. Multi-channel marketing involves the strategic use of multiple channels to reach and engage target audiences.

Strategy 92

Strategy Marketing B2B ROI 92

Pam Moore

JULY 29, 2024

With the right approach and tools, you can transform this chaos into streamlined digital and social media marketing success. Do These Digital Marketing and AI Challenges Sound Familiar? Need to implement the integrated email marketing and CRM program you purchased last year. Content marketing program really needs structure.

Team 133

Team Social Media Brands Tips 133

SocialFish

MARCH 9, 2011

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book. Community: GoPlow.

Case Study 180

Case Study Study Communities Joomla 180

Webbiquity SMM

JUNE 21, 2022

With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. They must get their branding right while addressing their target market on the different platforms where they hang out, and with the exact type of messaging they expect to hear.

Influencer 306

Influencer Brands Policies Privacy 306

SocialFish

FEBRUARY 17, 2011

This post is the first in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. First, I’ll say that I am involved in 3 major communities. #1

Communities 174

Communities Lurker Forums Collaboration 174

Sprout Social

JANUARY 25, 2021

For all the think pieces out there proclaiming influencers are a dying breed, influencer marketing is unquestionably here to stay. Sixty-three percent of marketers plan on increasing their influencer marketing budget in the next year. If you’re considering an influencer marketing program , you’ll have plenty of options.

Influencer 114

Influencer Campaign How To Marketing 114

Sprout Social

APRIL 29, 2024

Need to increase your share of voice in the UK market? Homegrown content creators engage their communities more deeply and get more impactful brand endorsements because of their strong, authentic relationships. For brands and marketers, Instagram is the place to be if you want to connect with UK audiences.

Influencer 106

Influencer Instagram Brands Fashion 106

Sprout Social

AUGUST 30, 2024

Consider how positive interactions with customers serve as great marketing for your business. Actively collect data to inform your customer service strategy Every digital customer service interaction is an opportunity to fine-tune your agents’ approach. Not to mention that they prove your digital customer service strategy is working.

Knowledge Base 114

Knowledge Base Forums Loyalty Issues 114

Sprout Social

DECEMBER 7, 2021

Over the past year, social has increased its influence on trends , industries and even markets. So who better to predict the future of social media marketing than the people behind the profiles? Here are their predictions on what’s in store for the future of social media marketing in 2022.

Social Media 145

Social Media Marketing Social Media Management Trends 145

Hootsuite

FEBRUARY 1, 2022

Twitch marketing represents a growing opportunity for brands to get seen and heard by a young, passionate audience. million active streamers , with video game streaming and eSports the most popular content for creators to broadcast to their followers. What is Twitch marketing? How to market on Twitch: 3 methods.

Marketing 110

Marketing Authentication Template Templates 110

Buffer Social

OCTOBER 23, 2023

Web Tracking Opt-out Meta now allows users to prevent Instagram from tracking their web activity, bolstering privacy controls. Link Addition and Desktop Activity Access New functionalities include adding a link to your page and accessing account activity on desktop, enhancing profile management.

News 71

News Social Media Airlines Collaboration 71

Sprout Social

FEBRUARY 5, 2024

As more concerns of performative activism arise, consumers are watching to see if those same brands are staying true to their word or if they’ve already moved on and are investing less in their DEI efforts. Recognizing Black History Month means brands need to go beyond marketing messages that preach solidarity but offer little action.

Social Media 113

Social Media Authentication Communities Campaign 113

Oktopost

MARCH 2, 2020

This is the main reason that brands and marketers spend huge sums of money on digital promotion. Now, as a B2B marketer , you might be quick to point out that, sure, a lot has changed. Well, according to Google, more than half (52%) of all B2B purchases in 2019 were influenced by digital content and marketing.

B2B 139

B2B Marketing Construction Committee 139

Social Media Strategies Summit

DECEMBER 16, 2022

93% of marketers agree that consumers trust content created by customers more than content created by brands. Six out of 10 marketers feel their audiences engage more with UGC in marketing and communications channels. Higher ed marketers face a dilemma when it comes to working with students.

Social Media 130

Social Media UGC Project Collaboration 130

Keyhole.co

JULY 18, 2023

If your business is yet to market itself on TikTok, you are missing a trick. But what else makes it the ideal marketing platform? TikTok users are active and engaged – the perfect marketing combination. TikTok users are active and engaged – the perfect marketing combination. Engagement.

Tips 52

Tips Marketing Trends Influencer 52

Social Media Strategies Summit

JANUARY 5, 2022

When done right, Instagram marketing can benefit your small business in several ways. Many marketers make the mistake of jumping straight to the content creation process. Here are some examples: To nurture an online community. You can then jot down granular goals that will impact your day-to-day social activities.

Small Business 207

Small Business Instagram Platform How To 207

Later

MAY 13, 2021

Marissa shares the inspiration behind the brand, why consistency matters, and how her team has grown an Instagram community of over 30K followers. . Fast forward six years, and Marissa has built a successful business that’s been featured in publications like Fast Company and US Magazine, and has an engaged digital community. .

Communities 60

Communities Instagram Small Business Hosting 60