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22 influencer marketing statistics to guide your brand’s strategy in 2023

Sprout Social

If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. To help you get an idea of what to expect from the industry, we’ve put together 22 influencer marketing statistics across six different categories.

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6 social media marketers on the future of social messaging

Sprout Social

Ten-cent text messages, AIM chat rooms with your best friends and glittery MySpace pages with bulletin boards are just a few nostalgic elements from the early days of social media. Soon enough, features like direct messages and @-mentions arrived, changing the trajectory of social media forever. So what’s next?

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7 statistics that prove the importance of social media marketing in business

Sprout Social

Accelerated by the events of 2020, this wave of transformation marks a turn of the tide in how businesses and consumers view, use and value social media—and we’ve got the data to prove it. For businesses wondering when to start making greater investments in social, the time is now. Not convinced?

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Social Media Marketing for Retail Brands: 5 Essential Tips

Hootsuite

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. Treat social media as part of your sales funnel.

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6 Things Your Non-profit Can Do To Step Up Its Social Media Game

Socialmedia.biz

billion people on social media as of 2020. By 2025, experts say that number will rocket even higher, to around 4.41 It might be time to start leveraging social media content to your advantage. Through channels like Facebook, Instagram, and Pinterest, non-profits can engage their followers, build a community.

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Why P2P Texting Should Be Part of Your Marketing Strategy in 2021

Social Media Strategies Summit

As we head into 2021, marketers are reflecting on how much consumer behavior has changed over the course of the last year. SMS Marketing is One of the Fastest Growing Channels. 85% of consumers not only want to be able to receive info but also reply to businesses or engage in a conversation via text. Screentime 2015-present.

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8 Predictions for Social Media Marketing in 2022

Pixlee

billion people use social media globally, and it is only predicted to increase to a massive 4.41 billion in 2025? When examining brands that advertise, social media advertising was seen used by about 83% of marketers and ranked second in success behind SEO marketing. The De-Siloing of Social Commerce.