How to Measure Customer Engagement and Why It’s Important


With brand authenticity as the overarching principle, marketing strategies have changed, and customer engagement KPIs have come to the forefront. What is Customer Engagement? Simply put, customer engagement is the relationship between your brand and your clients.

6 Things Your Non-profit Can Do To Step Up Its Social Media Game

By 2025, experts say that number will rocket even higher, to around 4.41 Through channels like Facebook, Instagram, and Pinterest, non-profits can engage their followers, build a community. Marketing Insights featuredThere are more than 3.6


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9 Tips for Writing Engaging Social Media Captions

agora pulse

A good social media caption has the power to attract, engage, and convert fans. Digital marketing, specifically social media, skyrocketed in 2020 with consumers stuck at home and physical stores closed. billion users by 2025. It will probably result in zero engagement.

Why P2P Texting Should Be Part of Your Marketing Strategy in 2021

Social Media Strategies Summit

As we head into 2021, marketers are reflecting on how much consumer behavior has changed over the course of the last year. SMS Marketing is One of the Fastest Growing Channels. They’re also more likely to stay engaged if any links or information shared via text is mobile-friendly.

7 statistics that prove the importance of social media marketing in business

Sprout Social

The Harris Poll, on behalf of Sprout Social, surveyed more than 1,000 US consumers and 250 business executives to better understand how they use social media, the importance of social media marketing, social’s impact on organizations and how its influence will change in the coming years.

Artificial Intelligence: A Modern Approach to Marketing

Razor Social

In this guide, I’ll go into detail about how artificial intelligence is impacting marketing right now and how it will continue to impact it in the future. And it’s alright to be nervous because the role of marketers in organizations will change but… …you’ll still have an important role to play. Artificial Intelligence in Marketing is real and now is the time to sit up and take notice. Will Artificial Intelligence Replace Marketers?

Key Insights from the Snapchat Annual Partner Summit

Ignite Social Media

” With these insights and the ability to target an active audience (the app has seen a 30% increase YoY in engagement with Snapchatters over age 35), many brands are diversifying their channel mix with Snapchat. Announcements Snapchat Marketing Social Media Marketing

Global Investors Tune in As Live Video in Ecommerce Takes Off 

The Realtime Report

SWIRL aims to empower brands globally with experiential technology to engage more customers, shorten their purchase journey and accelerate online sales. SWIRL is on a mission to make eCommerce more engaging and human by bringing the in-store shopping experience online.

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Why Every Brand Should Have a YouTube Channel


They use engaging content to draw and engage their target audiences. Your brand will accomplish your marketing goals by well-optimized images. It is projected that no pay-TV service would be subscribed by audiences aged 32 or under until 2025. You can quickly identify targeted markets engaging in your products by using YouTube for messaging to your consumers. Diversification of Market. YouTube is a hub for video content.

Stats to Know About Ecommerce & Retail Trends In 2021


Experts expect ecommerce penetration rates to reach 25% by 2025. Another essential consideration to take into effect as you plan your future marketing is the growth of green consumerism. Show that you’re doing your best by engaging eco-friendly customers and sharing your contributions.

4 Ecommerce trends you need to know for 2022

Sprout Social

For businesses that want to market to the younger generations , it’s important to know that nearly half have already purchased online. By 2025, US social commerce is estimated to be nearly a $79.6 To get started, identify where your most engaged audiences are and set up shop there.

The Beginner’s Guide to SMS Marketing: Everything You Need to Know


Gone are the days of single-channel marketing. Instead, marketers now have access to multiple contact points across various channels. Let’s look at what SMS marketing is and how you can incorporate it into your marketing strategy. What is SMS marketing?

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5 genius social commerce examples you can learn from

Sprout Social

Now, a new shift brings social media beyond the realm of brand marketing and into the world of sales. Those sales are projected to hit nearly $80 billion by 2025. Viewers can also comment in real time during the livestream, increasing engagement.

What You Need To Know About Programmatic Advertising For 2019 And Beyond

Social Media Strategies Summit

Engagement level. Social Engagement. This shift allows marketers and sellers to spend more of their time planning sophisticated, strategic campaigns rather than getting bogged down in the granular details. Programmatic advertising learns about customers as they roam online, enabling marketers to create specific messaging for different target audiences. By the year 2025, there will be approximately 1.1

How Brands Can Vibe With Gen Z and Gen Alpha


Marketers tend to obsess over how to approach different age groups online, and this makes sense. This generation will also number a staggering 2 billion people by 2025. . For the most part, brands and digital marketers will approach Gen Z and Gen Alpha in a similar manner. Be consistent – You can start by making brand manifesto as a guideline whenever you approach different marketing strategies from social media to content marketing. . Brand Marketing

ICYMI: 11 Of The Best Insights From #SMWLDN 2016


Topics such as the use of social media data across marketing departments and agency pitching drew universal agreement (as we sat there feeling smugly vindicated), whereas topics such as the role of LAD publishers sparked heated debate. Audiense was on hand to find some of the key points that need to be implemented into your marketing strategy and commercial thinking right away. A recurring theme is: from where are marketing ideas going to come?

SEO Writing Hacks to Boost Your Social Media

agora pulse

Social media posts live forever so something you shared in 2017 may still be picked up in 2025. Influencer marketing amplifies reach. First, captions need to be engaging and communicate the message effectively. BONUS MATERIAL: Free “SMART Goals” Ebook.

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