Sprout Social

FEBRUARY 28, 2024

About 88% of business leaders who use social media technology agree it’s a critical tool in their company’s tech stack, according to The 2023 State of Social Media report. Social media tools prepare your team to be at the forefront of the future.

Social Media 101

Social Media Team Social Media Management Report 101

Sprout Social

JANUARY 29, 2024

In 2023, we saw new platforms enter the scene and shake ups in platform preferences that changed the face of the industry, while other tried and true networks held consumer attention. The dynamic industry landscape demands social media teams adapt fast, remain hyper vigilant to unpredictable user preferences and make room for experimentation.

Social Media 112

Social Media Strategy Exercises Retail 112

BeingOptimist

APRIL 10, 2023

This guide will provide an overview of the travel industry, the top travel stocks to consider in 2023, and the risks associated with investing in this sector (according to the time-proven experience of Robomarkets ). Competition: The travel industry is highly competitive, with companies constantly vying for market share and customer loyalty.

Travel 40

Travel Airlines Hotels Tourism 40

Sprout Social

OCTOBER 19, 2023

To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths. In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024.

Strategy 128

Strategy Sentiment Marketing Analysis 128

Koka Sexton

AUGUST 10, 2023

To remain a high performer and exceed sales targets in 2023, sales teams must leverage advanced metrics and data to guide their strategies and prioritize their goals. According to HubSpot, 45% of sales leaders say their top goal for 2023 is to exceed sales targets and quotas.

Metrics 52

Metrics Collaboration Sentiment Loyalty 52

Sprout Social

FEBRUARY 1, 2024

The risk isn’t just a misalignment with customer expectations but also the missed opportunity to cultivate brand loyalty and advocacy. You create loyalty from the start Once you attract new customers, the next step is to increase retention and loyalty. Social listening plays a vital role in this area. What is customer advocacy?

Social Media 109

Social Media Sentiment Loyalty Microsoft 109

Sprout Social

SEPTEMBER 14, 2023

Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products. Investing in your current customer pool builds loyalty and connection. Their team is also extremely engaged on social.

Strategy 123

Strategy Brands Content UGC 123

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Examples 126

Examples Influencer Campaign Marketing 126

Oktopost

APRIL 25, 2022

By leading his team with a data-oriented approach with a constant line of communication and real time reporting with his executives, he was able to get buy-in from leadership and 10X their social strategy. He caps off the show sharing some of the growth his team has seen since 2020 and what’s ahead for EY in 2023! Meet Dylan.

Data 118

Data Strategy How To Social Media Management 118

Sprout Social

SEPTEMBER 18, 2023

Take a look at this representation of the percentage of revenue different industries allocate to marketing per a Gartner report: Also connect with industry peers to learn how they’re managing their budget and keep close communication with your team about the results they’re seeing from marketing spend.

Marketing 130

Marketing How To Sample Samples 130

Sprout Social

FEBRUARY 16, 2023

In 2023, amidst recession talk, a cost of living crisis and a seemingly never-ending flood of layoff announcements, it feels a bit like the obstacle course is on fire. The issue is that most teams want more funds to do what’s in their current plan.” “To There are real risks that come with under-equipping a social media team.

Social Media 113

Social Media Marketing Atlassian Team 113

Sprout Social

MARCH 9, 2023

An effective communications strategy helps brands deliver on a compelling narrative that captures and deepens customer loyalty. However, there is often an overlap of functions across different teams. For instance, the content creation team may also handle internal communication initiatives. Some companies, like QAD Inc.,

Skills 112

Skills Template Templates Travel 112

Sprout Social

FEBRUARY 15, 2024

Here’s a peek at some of the many ways audience engagement can benefit your brand: Increase brand loyalty When your audience engages with your brand, especially more than once, they are more likely to stick around for the long term. Your target audience feels that your brand understands them and their needs, which leads to brand loyalty.

Engagement 105

Engagement Tips Loyalty Metrics 105

Sprout Social

JANUARY 9, 2024

According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. These insights help cross-functional teams, such as marketing and sales, product research, human resources and PR, perform their jobs more effectively and efficiently.

Analytics 113

Analytics Sentiment Analysis Patterns 113

Keyhole.co

APRIL 18, 2023

At the same time, a team of experts are losing their sleep monitoring hundreds of metrics at once. This can help brands create more relevant and engaging content in the future, leading to increased brand awareness, loyalty, and potential conversions. Meanwhile, the rookies are happy tracking the number of likes and comments.

Metrics 52

Metrics Instagram Hashtag Sentiment 52

Sprout Social

AUGUST 15, 2023

not to mention brand makeovers, like Twitter rebranding to X—marketing teams are forever playing catch up. is ranked #2 on the Fortune Best Workplaces in Chicago™ 2023 SM List”, NER identifies and categorizes Sprout Social as a business, Fortune Best Workplaces as an award category, Chicago as a location in the US and 2023 as a calendar year.

Brands 84

Brands Sentiment Analysis Marketing 84

Oktopost

NOVEMBER 22, 2023

60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. As new trends emerge and fade, marketing teams must be agile enough to adapt to different formats, user behaviors, and algorithms. In addition, you can empower your sales team with the content they need to engage in social selling.

B2B 117

B2B Trends Social Media UGC 117

Hootsuite

MAY 20, 2021

More than 60% of all customer service engagements will be delivered via digital and self-serve channels (like social messaging, chat apps, and live chat) by 2023, according to Gartner. Create ‘wow’ moments that boost customer loyalty and retention. Is your brand always seeking new ways to gain customer loyalty and retain customers?

Social Media 145

Social Media Strategy HootSuite FAQ 145

Buffer Social

JULY 24, 2023

These genuine interactions can foster loyalty and turn casual viewers into dedicated fans. Doubling down on a niche early on allowed her to grow quickly. Some ways to do that include: Engaging with your community : TikTok isn't just a platform to broadcast; it's a community.

How To 75

How To Film Collaboration Hashtag 75

Sprout Social

DECEMBER 6, 2023

Every member of a procurement team is more than just a professional—they’re people. It boosts engagement Our Q3 2023 Sprout Social Pulse Survey reveals a telling insight: half of all marketers (50%) consider elevated engagement rates on social platforms as the most valuable opportunity through influencer marketing.

B2B 118

B2B Influencer Brands Marketing 118

Sprout Social

FEBRUARY 12, 2024

Think long-term impact According to our Q3 2023 Sprout Pulse Survey of 307 US-based social marketers, 33% prioritize long-term partnerships with influencers over one-off campaigns. This boosts a brand’s visibility and strengthens brand connection, leading to improved loyalty.

Influencer 106

Influencer Marketing Collaboration ROI 106

Oktopost

AUGUST 24, 2023

Brand toolkits give brands a say in how they’re represented from a visual and design perspective, ensuring that both internal and external teams are consistently using the correct colors, fonts, logos, and other key assets according to the company’s distinct visual identity. So, What’s New in X’s Brand Toolkit? Welcome to X.

Brands 62

Brands Twitter Reddit Platform 62

Oktopost

AUGUST 24, 2023

Brand toolkits give brands a say in how they’re represented from a visual and design perspective, ensuring that both internal and external teams are consistently using the correct colors, fonts, logos, and other key assets according to the company’s distinct visual identity. So, What’s New in X’s Brand Toolkit? Welcome to X.

Brands 62

Brands Twitter Reddit Platform 62

Likeable

AUGUST 13, 2020

Neither one diminishes the effectiveness of the other—in fact, if both are done correctly, they can absolutely work together to drive leads and build brand loyalty. It will increase brand recognition, generate conversations around your brand, and allow you to actually connect with your audience which builds brand loyalty. There are 3.73

Social Media 144

Social Media Marketing Loyalty ROI 144

Sprout Social

OCTOBER 31, 2023

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. It can be an expensive undertaking if teams lack a transparent process for working with influencer management.

ROI 105

ROI Influencer Marketing Survey 105

Sprout Social

JUNE 7, 2023

This could be via your social media channels, website, in-store, during events or with your customer care team. Customers go through a range of emotions (like happiness, inspiration or nostalgia) when they interact with a brand, and when the experience is positive, it creates a lasting impact that fosters brand loyalty.

Brands 113

Brands Sentiment How To Analysis 113

Pam Moore

SEPTEMBER 4, 2023

From digital transformation to embracing AI and marketing automation, I'm here to guide you and your team, just like Cat in the Hat guided Sally and her brother. Need a hand to understand this whimsical land of technology and change?

Marketing 147

Marketing Authentication Training Consultant 147

Sprout Social

JUNE 26, 2023

In fact, per The 2023 State of Social Media Report , 96% of business leaders believe AI will help companies significantly improve their decision-making processes going forward. With this information, teams can customize product pricing and messaging proactively so you can increase your competitiveness and meet revenue goals.

Sentiment 103

Sentiment Analysis Patterns Price 103

Sprout Social

OCTOBER 27, 2022

These ease your customer support teams’ workload, but they don’t always cater to the needs of your customers—especially if they have a unique or urgent issue. The number of US social media users is expected to surpass 308 million in 2023 (up over 6 million from 2022 projections). Automated phone systems? Website chatbots?

Statistics 109

Statistics Social Media Brands Issues 109

Sprout Social

JANUARY 26, 2023

This makes referral programs an excellent way to build loyalty, as well as increase your customer base. A 2023 study found that 82% of B2B sales leaders believe that referrals generate the best leads. Or, you could offer a loyalty program where customers receive rewards points for referring you to their peers.

Discount 126

Discount Marketing How To B2B 126

Hootsuite

JANUARY 18, 2024

Once you know that your marketing is intended for little old ladies in Michigan or tech bros in New Dehli, you’ll understand just what type of tone and topics will resonate best… setting you off on the right path to earning engagement and brand loyalty. It’s a channel brought to you by our own social media team. Sign up now.

Social Media 121

Social Media Tips HootSuite Marketing 121

Hootsuite

MARCH 14, 2023

But in 2023, every social media site now allows video uploads and posts. Users who upload their content directly are going to be rewarded for their sweet, sweet loyalty. So to put my test to the test, I asked the social media team here at Hootsuite to do a little experimentation on the official Hoot accounts.

Social Networking 97

Social Networking YouTube HootSuite URL 97

Sprout Social

SEPTEMBER 11, 2023

These insights give marketers an in-depth view of how to delight audiences and enhance brand loyalty, resulting in repeat business and ultimately, market growth. According to The State of Social Media Report ™ 2023 , 96% of leaders believe AI and ML tools significantly improve decision-making processes. How does NLP work?

Process 109

Process Sentiment Analysis Applications 109

Oktopost

SEPTEMBER 14, 2023

In the fast-paced world of the SaaS industry, 2023 has proved to be a challenging year. Leads that once flowed through the funnel have now slowed their pace, leaving marketing teams struggling to meet their KPIs. This data offers actionable insights to convert these leads into a pipeline of MQLs ready to hand over to your sales team.

B2B 69

B2B Campaign Statistics Data 69

Oktopost

SEPTEMBER 14, 2023

In the fast-paced world of the SaaS industry, 2023 has proved to be a challenging year. Leads that once flowed through the funnel have now slowed their pace, leaving marketing teams struggling to meet their KPIs. This data offers actionable insights to convert these leads into a pipeline of MQLs ready to hand over to your sales team.

B2B 62

B2B Campaign Statistics Data 62

Hootsuite

DECEMBER 12, 2023

If you used to be a developer, share the new features your team is currently working on and what the roadmap is. Track mentions, identify opportunities, and encourage brand loyalty by responding to comments and getting involved in conversations. It can be as simple as showing what you’re working on. Simply: we trust them more.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Buffer Social

SEPTEMBER 20, 2023

As far as the best frequency here, the Buffer team checks our mentions constantly throughout the day on Twitter, and in morning and afternoon drivebys of our other social media channels. 😆 [link] — Buffer (@buffer) June 5, 2023 7. You can also use Buffer’s engagement features to reply to Instagram comments.

Social Media 93

Social Media Notification Social Media Management Metrics 93