Sprout Social

SEPTEMBER 10, 2024

Our care team can now quickly address customer inquiries and feedback, enhancing customer satisfaction and loyalty…Response time has been cut in half since switching over to Sprout,” said Josh Martin, Director, Social Media & Brand Engagement.

Widget 122

Widget Sentiment API Team 122

Convince & Convert

JUNE 26, 2025

Expectations Around Personalization Are Consistent Globally In writing the book, I worked with my friends at Researchscape to survey American adults about their attitudes towards personalization in 2023. That’s the kind of personal touch that keeps you coming back. What’s Next for Data-Driven Personalization?

Privacy 81

Privacy Data Loyalty Survey 81

Sprout Social

JULY 31, 2024

Use AI in a smart way According to The 2023 State of Social Media report , 93% of leaders believe increased investment in AI and machine learning (ML) will be crucial for scaling customer care functions. Be realistic about what infrastructure you have in place to help your support team respond on each platform promptly.

Knowledge Base 131

Knowledge Base How To Training Team 131

Buffer Social

DECEMBER 17, 2024

This report in Buffer is becoming something of a fun tradition (take a walk down memory lane in 2023’s list here ). The Penguin offered us a nuanced exploration of ambition, loyalty, and the quest for control in a world where morality is often blurred.     The big screen 10.

Social Media 112

Social Media Film Sports Reddit 112

Oktopost

OCTOBER 17, 2022

11 User Engagement Metrics You Should Be Tracking in 2023. A low churn rate, on the other hand, indicates customer satisfaction and loyalty. The NPS (net promoter score) measures customer loyalty and how likely customers are to recommend your product. Jump to: What is User Engagement & How Do You Measure it? Churn Rate.

Metrics 151

Metrics Engagement B2B Loyalty 151

Oktopost

AUGUST 1, 2024

By leveraging social networks, social selling aims to create authentic interactions that can increase trust, brand loyalty, and sales conversions. million people watched live video content in 2023, and this number continues to grow in 2024. Also, include captions, as many users will watch videos with their sound off.

B2B 118

B2B Team Social Media Management Data 118

Hootsuite

MAY 8, 2023

. 'Cause falling asleep with a pizza in the oven happens fr … pic.twitter.com/cIWmLqGK1G — Flo from Progressive (@ItsFlo) April 24, 2023 Cleaned the and filled the closet. Conversely, a helpful reply that makes your customer’s life easier can earn ongoing loyalty at renewal time. billion in 2023. in 2023 from 5.5%

Insurance 113

Insurance Social Media Policies HootSuite 113

Social Media Strategies Summit

MARCH 12, 2025

Instead, the 2023 Sprout Social Index discovered that consumers want businesses to be authentic, human, helpful, and transparent. It’s also the key to earning their loyalty , which is particularly important considering that 71% of people are actively changing their spending habits.

Products 147

Products Social Media Brands How To 147

Convince & Convert

MARCH 5, 2024

The Challenge of Building Customer Loyalty If you’re a brand leader today, it can feel like it’s harder than ever to build loyalty with customers. We conducted a survey of 1,500 US and Canadian social media users aged 18-64 to determine how loyalty was changing and what brands could do to win consumers over.

Reddit 148

Reddit Research Loyalty Survey 148

Hootsuite

FEBRUARY 14, 2023

These robot sidekicks do wonders for customer service, sales, and brand loyalty. Free Demo The post The 12 Top Benefits of Chatbots in 2023 appeared first on Social Media Marketing & Management Dashboard. The benefits of chatbots for businesses are well documented. And they’re just getting started. billion in 2025.

FAQ 145

FAQ Retail Team Buy 145

Hootsuite

APRIL 19, 2023

9 most popular messaging apps in 2023 In 2023, there are almost too many ways to get in touch with someone. But it’s good practice for social media marketers to understand the full landscape of options, so here’s a breakdown of the nine most popular social messaging apps for 2023. So discrete! So sophisticated!

HootSuite 121

HootSuite Delicious FAQ Conversation 121

Sprout Social

JUNE 24, 2025

Snapchat daily active users: 453 million Monthly Snaps: Over 1 billion Creator posts: +40% from 2023 Lens videos: Over 200 million in 2024 Annual revenue: $5.4 million (+16% growth from 2023) Net loss: Decreased to $698 million in 2024 (from $1.3 Despite lower AR ad spend ($5.8 billion) versus video spend ($191.4 AR commands 12.6

Statistics 67

Statistics Trends CPI Patterns 67

Sprout Social

JUNE 11, 2025

The company reported that Triple Dipper sales grew 70% from 2023 to 2024, and made up 14% of all sales in Q4 2024. Looking for more on why social is the most effective way to drive connection, sales and loyalty? Then, they’d come into the restaurant to try it, and start posting about it. That’s when it caught fire.”

ROI 108

ROI Report Brands Campaign 108

Buffer Social

DECEMBER 18, 2023

We were riding high going into 2023, thinking we had it all figured out. We have a strong support base of customers who love our products and, going into next year, I want to continue looking for ways to tap into their loyalty to help us drive growth, such as by launching an affiliate program. And then, the tides started shifting.

Social Media 139

Social Media Small Business Marketing Collaboration 139

Sprout Social

APRIL 8, 2025

A 2023 study also found that roughly one-third of luxury shoppers on Pinterest make more than US$100K annually. Consistent messaging across social media accounts builds brand recognition, conveys authenticity and fosters customer loyalty. Pinterest also accesses some of the worlds highest earners. Repurposing content also saves time.

Video 102

Video Templates Template Mobile 102

Sprout Social

FEBRUARY 28, 2025

Average daily social media use: In 2024, people spent an average of 1 hour and 37 minutes per day on social media, an 11% decrease from 2023. in May 2023 to 81.2% WhatsApp’s daily usage: 64% of UK online adults accessed WhatsApp daily in May 2024, up from 58% in May 2023. in May 2024. million) visiting it in May 2024.

Statistics 77

Statistics Social Media Reddit Authentication 77

Sprout Social

OCTOBER 10, 2024

Threads In 2023, Meta launched Threads , which quickly became the fastest app to reach 100 million users. Marketers often tap into social data to assess customer loyalty and pinpoint the strengths and weaknesses of their competitors’ offerings. Social media is an incredible resource for competitive intel.

Social Media 122

Social Media Brands Reddit B2B 122

Sprout Social

MAY 19, 2023

In the content benchmark for 2023 , we also researched content types that perform well on social media, not just LinkedIn. This helps you gain credibility, build authority, and increase brand loyalty. The post How to Schedule LinkedIn Posts in 2023 appeared first on Sprout Social. Want to start scheduling your LinkedIn posts?

LinkedIn 113

LinkedIn How To Collaboration Analytics 113

Hootsuite

JANUARY 4, 2023

There’s also potential for building a sense of community, which creates brand loyalty. Create community and brand loyalty. Source: Hootsuite 2023 Social Trends Report. But social marketers still have the network’s 544 million active users on their radar, and its value as a marketing platform remains strong heading into 2023.

Social Media 96

Social Media HootSuite Marketing Social Networking 96

Sprout Social

NOVEMBER 25, 2024

According to The 2023 Sprout Social Index™ , authentic, non-promotional content is the number one thing users don’t see enough of on social media. It helps social media users feel connected with influencers and the brands they promote, creating a sense of loyalty and community. It’s what they crave.

Authentication 103

Authentication Influencer Marketing How To 103

Sprout Social

AUGUST 28, 2023

Artificial intelligence (AI) emerged as one of the hottest technology trends in 2023. According to our 2023 State of Social Media Report , 97% of business leaders agree that AI and machine learning (ML) will enable companies to analyze social media data and insights more effectively and use it to improve their overall marketing efforts.

Team 98

Team Tools Marketing Hubspot 98

Sprout Social

APRIL 21, 2025

Brands can tap the power of these creators highly engaged, niche audiences to increase awareness and loyalty. This can boost loyalty over time, turning your audience into brand advocates. By listening to and engaging with niche communities, brands can also stay culturally relevant and keep a pulse on their audience.

Communities 98

Communities Brands Reddit Travel 98

Sprout Social

JANUARY 29, 2025

A Sprout Social Pulse Survey from Q2 2023 reveals that 71% of social marketers have already integrated AI and automation tools into their workflows and 82% of them report positive outcomes. This data-driven approach helps you craft content that resonates deeply, drives engagement and boosts long-term loyalty.

Content 125

Content Marketing How To Patterns 125

Sprout Social

OCTOBER 11, 2024

million in 2023 from brand endorsement deals, including her partnership with Accelerator Active Energy. Brands that tap into this transformation can reach new audiences and build deeper connections, leveraging the passion and loyalty of sports fans across the globe. million views on TikTok.

Sports 92

Sports Social Media Marketing Fashion 92

Sprout Social

JUNE 18, 2025

Gen X social media usage A 2023 survey found that 92% of Gen Xers use social media every day. Gen X’s loyalty to Facebook, and to the brands that show up well there, is worth investing in. When they’re not working, Gen X is raising kids, living with their grown children and in many cases, caring for aging parents or grandchildren.

Social Media 120

Social Media Survey Marketing Influencer 120

The Realtime Report

NOVEMBER 2, 2023

This means Americans 35 and under reached a multicultural majority in 2023, and by 2028 Americans under 50 will have as well. Corporate Social Responsibility (CSR) and Diversity, Equity, Inclusion, and Belonging (DEIB) programs can increase market share, drive customer loyalty, and attract top talent.

Retail 178

Retail CSR Marketing Yahoo 178

BeingOptimist

MARCH 12, 2023

Top Wordle Memes 2023 Edition 1. Building a streak Wordle streak is like a loyalty program – a hook that makes you come back for more. It’s a societal phenomenon and one of the favorite pastimes in 2023. Sure, it’s sometimes pure luck, but the feeling of accomplishment is still there.

Meme 75

Meme Sentiment Loyalty Education 75

Sprout Social

JANUARY 30, 2025

We are committed to growing engagement and loyalty, and reaching younger audiences. The multinational bank is well-known for its sports marketing tactics on social and IRLincluding sponsoring Australias womens football team, the Matildas, and the 2023 FIFA Womens World Cup.

Social Media 95

Social Media Marketing Banking Sports 95

Likeable

AUGUST 13, 2020

Neither one diminishes the effectiveness of the other—in fact, if both are done correctly, they can absolutely work together to drive leads and build brand loyalty. It will increase brand recognition, generate conversations around your brand, and allow you to actually connect with your audience which builds brand loyalty. There are 3.73

Social Media 144

Social Media Marketing Loyalty ROI 144

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Examples 143

Examples Influencer Campaign Marketing 143

Buffer Social

DECEMBER 18, 2024

It’ll be up to community leaders to create spaces and offer experiences that build trust and loyalty with their audience. Expert Contributions) We Checked in on the Social Media Predictions We Made for 2023 – Here's How They Performed 7 Social Media Predictions for 2023 (according to experts)

Trends 58

Trends Social Media Authentication YouTube 58

Sprout Social

JANUARY 30, 2023

Mastering a 1:1 feel, even when you’re operating 1:many, is crucial for customer loyalty. According to Zendesk’s CX Trends 2023 Report , leaders are taking notice, with 81% seeing customer experience and support as a growing priority for 2023. In economic times like these, that’s not a chance worth taking.

Examples 143

Examples Brands How To Aggregator 143

Sprout Social

JANUARY 24, 2024

Influencer- brand collaborations can take many different forms, but our Q3 2023 Pulse Survey of 307 social marketers in the United States reflects some interesting trends. According to The 2023 Sprout Social Index™ , authentic, non-promotional content is the number one type of content consumers don’t see enough of from brands on social.

Influencer 129

Influencer Brands Collaboration Authentication 129

Hootsuite

MAY 20, 2021

More than 60% of all customer service engagements will be delivered via digital and self-serve channels (like social messaging, chat apps, and live chat) by 2023, according to Gartner. Create ‘wow’ moments that boost customer loyalty and retention. Is your brand always seeking new ways to gain customer loyalty and retain customers?

Social Media 145

Social Media Strategy HootSuite FAQ 145

Sprout Social

JANUARY 29, 2024

In 2023, we saw new platforms enter the scene and shake ups in platform preferences that changed the face of the industry, while other tried and true networks held consumer attention. When you take ownership of a new (or abandoned) network for your industry, you’re most likely to build brand loyalty, increase retention and foster community.

Social Media 135

Social Media Strategy Exercises Retail 135

Sprout Social

FEBRUARY 1, 2024

The risk isn’t just a misalignment with customer expectations but also the missed opportunity to cultivate brand loyalty and advocacy. You create loyalty from the start Once you attract new customers, the next step is to increase retention and loyalty. Social listening plays a vital role in this area. What is customer advocacy?

Social Media 137

Social Media Sentiment Loyalty Microsoft 137

Sprout Social

SEPTEMBER 14, 2023

Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products. Investing in your current customer pool builds loyalty and connection. Increase brand loyalty Brand loyalty is precious.

Strategy 144

Strategy Brands Content UGC 144