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New Social Media Advertising Strategies for 2023

Webbiquity SMM

The velocity of change across social networks shows no signs of slowing, prompting advertisers to brace themselves for what lies ahead in 2023. Here’s a preview of five social media advertising strategies to look forward to in 2023. In 2023, TikTok will likely remain the benefactor of other platforms’ shortcomings.

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Rethinking the influencer-brand relationship

Sprout Social

They harness the creator’s following, trustworthiness and authenticity to increase credibility between a brand and their target audience. Influencer- brand collaborations can take many different forms, but our Q3 2023 Pulse Survey of 307 social marketers in the United States reflects some interesting trends.

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7 examples of influencer marketing campaigns

Sprout Social

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Examples 126
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Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

million listings and a community of reliable hosts around the world ready to welcome guests with open arms. billion in revenue in 2023. Besides showing the aesthetic rental interiors, their Instagram reels highlight the fraternity Airbnb creates between the hosts and their guests. But today, Airbnb boasts 7.7

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2023 Guide to Franchise Social Media Marketing

Hootsuite

Build authentic relationships with customers? more authentic than anything a brand produces, even if your latest commercial has A-List Hollywood talent. That’s important because while 92% of marketers think they’re producing authentic content, only 51% of consumers agree. Set response time benchmarks? Yep, Hootsuite Inbox 2.0

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What Is an NFT? 2023 Cheat Sheet for Marketers

Hootsuite

An NFT is a one-of-a-kind digital identification certificate that exists on a blockchain to verify authenticity and ownership of assets. OpenSea limits the file size to 100mb, but you can link out to an externally hosted file if yours is larger. What is an NFT? NFT stands for Non-Fungible Token. Try it free today.

Marketing 118
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Celebrating Black History Month: Best practices for celebrating on social media and beyond

Sprout Social

But in a landscape where consumers and professionals alike are skeptical with top companies reneging on their previous commitment, how can brands celebrate Black History Month authentically? And Gen Z is more multicultural than ever,” says Jayde Powell , content creator, marketing strategist and host of #CreatorTeaTalk.