Webbiquity SMM

JANUARY 24, 2023

The velocity of change across social networks shows no signs of slowing, prompting advertisers to brace themselves for what lies ahead in 2023. While the social media marketing environment is constantly shifting, there are several social media advertising strategies that marketers may choose to focus on this year.

Advertising 238

Advertising Social Media Strategy Authentication 238

Sprout Social

JANUARY 24, 2024

Influencer-brand partnerships leverage the social proof of content creators and/or influencers to promote sales and build brand awareness. They harness the creator’s following, trustworthiness and authenticity to increase credibility between a brand and their target audience.

Influencer 101

Influencer Brands Collaboration Authentication 101

Buffer Social

JANUARY 22, 2024

The era of authenticity and personalization The demand for authenticity and personalized connections reshapes content creation, focusing on genuine interactions and niche communities. Tell us in the comments! We don’t have to look far for top creator money-making strategies. Long-form video cements YouTube’s No.1

Social Media 101

Social Media Authentication LinkedIn B2B 101

Hootsuite

DECEMBER 12, 2023

And, people judge content posted by an employee as three times more authentic than if it would’ve been posted on the company’s social media profile. This said, you can and should create a company-wide employee advocacy program that goes beyond just you and the other executives posting on social media. Lesson for you?

Social Media 112

Social Media Strategy HootSuite Sentiment 112

Hootsuite

MARCH 20, 2023

Calculate it on a post-by-post basis or for an entire campaign — for any social network. What is an engagement post on social media? An engagement post on social media is any type of content that encourages audiences to interact with it, for example, by liking, commenting on, sharing or saving.

Engagement 95

Engagement Analytics Meme Instagram 95

Hootsuite

JUNE 15, 2023

Using social media for hiring — a.k.a. social recruiting — reaches more qualified candidates and builds your employer reputation. Experts say 2023 will continue to be a job seekers’ market with 90% of hiring managers currently struggling to fill open positions. How to build a strong social recruiting strategy: 7 steps 1.

HootSuite 94

HootSuite How To Hashtag Applications 94

Sprout Social

OCTOBER 4, 2022

Amid strain put on marketers from declining organic reach and the ad spend that comes with it, employee advocacy is a key component of your broader social strategy. In fact, Gartner predicts 90% of B2B social media marketing strategies will have scaled employee advocacy programs by 2023. Request a demo.

Brands 83

Brands Curation LinkedIn Social Media Management 83