Sprout Social

FEBRUARY 28, 2025

As we move into 2025, several key themes are emerging: Authenticity and genuine connection: UK consumers are increasingly drawn to brands that communicate with sincerity and meaning. Average daily social media use: In 2024, people spent an average of 1 hour and 37 minutes per day on social media, an 11% decrease from 2023. in May 2024.

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Buffer Social

DECEMBER 18, 2024

” From the rise of LinkedIn as a creator hub to the growing importance of authenticity and private communities, we’ve decided to revisit these themes to see what came to fruition and what didn’t. This shift catered to audiences seeking more substantial and authentic connections with creators and vice versa.

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Trends Social Media Authentication YouTube 58

Sprout Social

JUNE 24, 2025

Snapchat daily active users: 453 million Monthly Snaps: Over 1 billion Creator posts: +40% from 2023 Lens videos: Over 200 million in 2024 Annual revenue: $5.4 million (+16% growth from 2023) Net loss: Decreased to $698 million in 2024 (from $1.3 51% of users are interested in researching products from authentic creator content.

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Oktopost

AUGUST 1, 2024

By leveraging social networks, social selling aims to create authentic interactions that can increase trust, brand loyalty, and sales conversions. million people watched live video content in 2023, and this number continues to grow in 2024. Also, include captions, as many users will watch videos with their sound off.

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Sprout Social

JUNE 26, 2025

The ACCC can also conduct investigations, as it did in December 2023 , into untruthful or misleading content and take compliance or enforcement action if necessary. Because they have a hand in creating them, the influencer’s promotion of the products feels more authentic. million TikTok followers and 650K Instagram followers.

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Sprout Social

APRIL 10, 2025

Since 2023, BookTok influencers have been heavily impacting how books are sold and published across the country. This type of content is very popular on UK TikTok partly because it relies on authenticity, and creating a dialogue with an accounts audience. Content like GK Barrys shows how authenticity on UK TikTok differs from the US.

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Sprout Social

SEPTEMBER 19, 2024

The Sprout Social Index™ 2023 found that one of social media marketers’ top priorities in 2024 is to better quantify engagement in terms of business revenue, and 42% now include social traffic that leads to purchases in their reporting. Clear KPIs let influencers know what’s expected of them upfront, ensuring a smoother collaboration.

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Sprout Social

SEPTEMBER 16, 2024

According to the 2023 State of Social Media report , 39% of business leaders cite insufficient training and development as a significant hurdle in implementing AI effectively. This will make it easier for them to create content and share authentic brand stories.

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Sprout Social

NOVEMBER 26, 2024

We’ll also share tips on how to fit these guidelines smoothly into your strategy so your content stays compliant, authentic and on-brand. FTC guidelines for influencers and content creators In August 2023, the Federal Trade Commission introduced updated guidelines for online reviews and social media endorsements.

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Sprout Social

MARCH 27, 2025

The takeaway: Influencer marketing in Australia shows rapid growth and a desire for authenticity, high social media engagement and consumer trust. These higher engagement rates are likely due to their niche audiences, authenticity and relatability. But they also want authenticity. billion (AU $251 billion) in 2023.

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Sprout Social

SEPTEMBER 16, 2024

Their Welcome Week 2023 campaign was nominated for the Collaborative Social Media Communications award by PR Daily. Take a cue from Vanderbilt by mixing high-brow production with authentic videos captured on smartphones. Like the Instagram Reel where the Class of 2028 jumped on the “Hot to Go” trend during their class photo.

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Sprout Social

JUNE 18, 2025

Gen X social media usage A 2023 survey found that 92% of Gen Xers use social media every day. Gen X wants to see authenticity and reliability in influencer marketing. Brands Gen X flock to on social The brands that win with Gen X are those that aren’t afraid to be direct, authentic or nostalgic. On average, Gen X spends about 1.5

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Sprout Social

OCTOBER 10, 2024

Threads In 2023, Meta launched Threads , which quickly became the fastest app to reach 100 million users. If your target audience aligns with an existing vertical network , these platforms can provide unparalleled access to authentic opinions that can enhance your marketing strategy.

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Sprout Social

JUNE 11, 2025

The company reported that Triple Dipper sales grew 70% from 2023 to 2024, and made up 14% of all sales in Q4 2024. Authenticity and relevance beat polish every time. Then, they’d come into the restaurant to try it, and start posting about it. That’s when it caught fire.” Overall, company sales are up 50% from three years ago.

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Sprout Social

APRIL 28, 2025

In 2023, US users’ ethnicities were 21% White, 14% Black, 23% Hispanic and 36% Asian. These data points reveal a unique advantage for brands targeting social media demographics like Reddits through authenticity, community engagement and value-first organic interactions. As of the third quarter of 2024, 59.8%

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Sprout Social

JANUARY 31, 2025

And according to The 2023 State of Social Media Report , 93% of business leaders expect to invest more in AI and ML technology for marketing over the next three years. AI in social media helps with more than content creation Looking forward, AI will play a significant role in the future of social media.

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Sprout Social

APRIL 21, 2025

Specifically, niche communities and creators are the marketing power moves that will get brands closer to the authenticity and cultural relevance their audiences crave. Social listening, research, monitoring and partnering with influencers will help you learn about the community behaviors and inform how to authentically engage with them.

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Sprout Social

JULY 1, 2025

At the 2023 TikTok Awards, she was named TikTok Creator of the Year. With TikTok’s format encouraging authentic, creative content, brands can reach audiences naturally—key for communicating with Australian audiences. Content style and authenticity Review their videos to ensure their tone and style fit your brand personality.

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Hootsuite

NOVEMBER 21, 2024

Source: @johnmulaney According to a Statista study published in 2023 , TikTok is the most popular app for watching short form content for U.S. Leighton notes that short form messaging can be more relaxed and authentic. “It In fact, the average TikTok, for example, is 42.7 users (40% or respondents prefer it over other platforms).

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Sprout Social

MARCH 13, 2025

In 2023, social media advertising accounted for approximately US$3.8 In terms of time spent on the platform, LinkedIn is less than other social media sites from July to September 2023. But a later survey revealed that only 5% of Australians were actively using the app by September 2023. As of June 2023, there are 8.5

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Statistics Social Media Reddit Influencer 56

Bill Hartzer

APRIL 17, 2025

A Revenue Story Few Could Have Predicted Since launching its monetization features in 2022, Ahas revenue trajectory has been nothing short of extraordinary: 2022: $148,000 USD 2023: $3.15 Hanwool Suh, CEO of Aha Community, stated, “We monetize human experience by providing AI companies with conversational data rooted in authenticity.

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Reddit Authentication Communities Privacy 78

Buffer Social

JUNE 30, 2025

” That’s actually how I discovered Makeba by Jain back in 2023. These top tips will help you use it in a way that feels authentic, creative, and gets your content seen. Just remember to keep it authentic and relevant to your brand. Enjoying the process makes your content more engaging, too. Absolutely!

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Trends Instagram Remix Tips 76

Sprout Social

FEBRUARY 24, 2025

Our 2023 State of Social Media Report found that 90% of consumers expect to be able to contact a business via social media. Create authentic, targeted content. According to our 2025 Sprout Social Index , 93% of consumers think brands need to combat misinformation more than they do today.

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Social Media Strategy Tips Banking 80

Sprout Social

DECEMBER 16, 2024

The influencer marketing industry was valued at $17 billion in 2023 and is expected to to reach $20 billion this year. Sprout Social Influencer Marketing drives impactful influencer marketing strategies that grow brand presence authentically, engage with new targeted audiences and ensure spend efficiency.

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Sprout Social

MAY 29, 2025

A global August 2023 social media marketing survey showed marketers confidence level reached 70%. 87% of consumers believe UGC influences their buying decisions, and 81% are willing to pay more and accept longer delivery times for products featuring authentic UGC. Instagram followed LinkedIn with a 68% trust rate for positive ROI.

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ROI Statistics Social Media UGC 82

Sprout Social

MAY 14, 2025

According to The 2023 Sprout Social Index, Gen Z are impulsive social shoppers. Additionally, although theyre receptive to social media advertising, it needs to be authentic and unique to resonate. Per a 2023 survey , 58% of respondents shopped on Facebook, making it Australias most popular social commerce site.

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Social Media Strategy YouTube Groups 64

Ignite Social Media

FEBRUARY 5, 2025

Key Changes: Headlines are back as of November 2023, allowing marketers to include catchy titles in their ads. Its a platform where creativity knows no bounds, and marketers must embrace humor, trends, and authenticity to thrive. However, video descriptions are not supported. Ensure aspect ratios are consistent across carousel ads.

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Sprout Social

JANUARY 29, 2025

A Sprout Social Pulse Survey from Q2 2023 reveals that 71% of social marketers have already integrated AI and automation tools into their workflows and 82% of them report positive outcomes. Let AI handle repetitive tasks while human creators focus on storytelling and building authentic connections.

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Content Marketing How To Patterns 127

Sprout Social

APRIL 8, 2025

A 2023 study also found that roughly one-third of luxury shoppers on Pinterest make more than US$100K annually. Consistent messaging across social media accounts builds brand recognition, conveys authenticity and fosters customer loyalty. Pinterest also accesses some of the worlds highest earners. Repurposing content also saves time.

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Video Templates Template Mobile 103

Sprout Social

FEBRUARY 20, 2025

Leveling up your influencer strategy In 2023, when we started, Sprouts influencer marketing program was characterized by a few one-off activations and a relatively small talent pool. In 2024recognizing the growing importance and benefits of developing a more robust influencer strategywe matured this motion within Sprout.

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Sprout Social

JANUARY 24, 2025

In 2023, over five billion people were using social media worldwide, projected to increase to over six billion by 2028. According to The 2024 Content Benchmarks Report , on average, brands published 10 posts per day across networks in 2023. Most notably, the sheer volume of content across networks is staggering.

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Oktopost

JUNE 8, 2025

These brands are not just participating in Pride, they are fostering a culture of authenticity and long-term change. Source NatWest’s approach is rooted in authentic employee voices, ongoing education, and a willingness to lead on policy and representation.

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Authentication B2B Campaign Brands 62

Hootsuite

OCTOBER 24, 2024

In a 2023 CNBC poll , 58% of Americans said it’s inappropriate for companies to take a stand on issues. Maintain a positive, authentic presence Tension is high, and the tolerance for manipulative messaging is low before an election. A few years ago, political activism was all the rage for big brands like Nike, Starbucks, and Spotify.

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Buffer Social

NOVEMBER 25, 2024

It's become a core marketing channel for many brands — and for good reason: It helps your brand appear more authentic and relatable. As consumers are increasingly skeptical of traditional brand-led advertising, influencer marketing offers something different: authentic recommendations from trusted voices. "We

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Influencer Strategy Tips Marketing 118

Buffer Social

MAY 20, 2025

Threads, which burst onto the scene mid-2023, now boasts around 350 million monthly active users. Jump on low-lift trends Engaging with trends like #GoodMorning or “Algorithm, connect me with people who like…” can introduce you to new audiences — especially when paired with authenticity.

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Data Social Media Engagement Trends 113

Buffer Social

APRIL 1, 2025

People want originality and authenticity true to your brand, not a copy-paste version of what’s popular. This will not only lend more authenticity to your efforts but also make your content more relatable. Key takeaways : Add more customer stories to your social media marketing campaigns.

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Webbiquity SMM

JANUARY 24, 2023

The velocity of change across social networks shows no signs of slowing, prompting advertisers to brace themselves for what lies ahead in 2023. Here’s a preview of five social media advertising strategies to look forward to in 2023. In 2023, TikTok will likely remain the benefactor of other platforms’ shortcomings.

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