Hootsuite

JANUARY 10, 2022

Pinterest offers a mix of free and paid advertising tools, and combining both can earn you 3x more conversions and twice the ROI on your ad spend, versus paid ads alone. Users go there to find new ideas and inspiration, as opposed to other social platforms like Facebook, where you go to stalk your ex , um, see what’s new with your friends.

HootSuite 145

HootSuite Campaign URL Types 145

Sprout Social

FEBRUARY 22, 2022

A round up of expert predictions for social shopping in 2022. Users make purchases from social media platforms like Facebook, Instagram and Pinterest, either in the apps themselves or after clicking through to a product web page. Other advantages include: It increases conversions by removing friction. Conversational commerce.

Platform 109

Platform Tips Buy Instagram 109

BeingOptimist

JANUARY 14, 2022

So, learn how to bootstrap your SaaS startup in 2022, and this post will help you with that. It also has six times higher conversion rates compared to other marketing methods. Use Facebook and Google Retargeting to bootstrap the SaaS Startup. So, if you plan everything right, your ARR can rise from $0 to $100 in 6 years.

Startup 105

Startup Discount Price Survey 105

Hootsuite

SEPTEMBER 16, 2022

Here, we take a look at the different kinds of social media marketing tools that will help you effectively connect with your social media audience and hit your business goals in 2022. The best time to post on Facebook, Instagram, Twitter, and LinkedIn. Track customers from first contact all the way through to conversion.

Social Media 134

Social Media Tools Marketing Analytics 134

Sprout Social

JULY 19, 2023

Driving conversion through compelling video is a common goal in social media video marketing. Video content is a must for brand awareness and reach, but to continue justifying investments, teams need strong video conversion rates too. A strong conversion rate is a quantifiable way to make a case for more video resources.

Conversation 90

Conversation Video Tips Embedding 90

Pixlee

DECEMBER 27, 2021

Even with a relatively high engagement rate, Facebook can be a tough channel to drive conversions from. But with the right type of content and a reframing of ROI, you can connect your ecommerce conversions directly to this channel. These five tactics stand to help turn Facebook into a high-converting channel.

UGC 72

UGC Facebook Library Transportation 72

SocMed Sean

MARCH 10, 2022

LinkedIn is a social media website, but it is pretty different from Instagram, Facebook, or TikTok. Due to current phenomena like "The Great Resignation," LinkedIn should become an essential part of your marketing strategy in 2022. How will you use it in 2022? Is LinkedIn Dying As A Social Network? We'd love to know!

LinkedIn 130

LinkedIn Strategy Marketing Advertising 130

Hootsuite

JUNE 22, 2021

The Facebook pixel is a highly valuable tool for tracking business data on Facebook. But all is not lost, thanks to the Facebook conversions API. The Facebook conversions API another tool in your Facebook data toolkit that works with the Facebook pixel to ensure you get all the data you need.

API 91

API Conversation Facebook Marketing 91

Hootsuite

MARCH 7, 2022

Fast forward thirteen years and WhatsApp is owned by Meta, who operates the platform as part of its Family of Apps, which also includes Facebook, Instagram, and Facebook Messenger. Whether you’re using WhatsApp for business or pleasure, marketers will find huge value in understanding the Whatsapp stats that matter most in 2022.

Instant Messaging 112

Instant Messaging HootSuite Marketing Statistics 112

Sprout Social

AUGUST 22, 2023

Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. What is conversational analytics? What are the benefits of conversational analytics? Here is a closer look at the key benefits.

Analytics 85

Analytics Conversation Brands Sentiment 85

Oktopost

FEBRUARY 21, 2022

2022 Employee Advocacy Benchmark Report ). Capco drove 13 times more conversions with employee advocacy. Burwood enjoyed an 80% lift in click-through rate and a 400% increase in social conversions from employee advocacy. Some social networks are great for facilitating deeper conversations, like LinkedIn and Facebook.

Statistics 75

Statistics B2B LinkedIn Social Networking 75

Jon Loomer

NOVEMBER 15, 2022

In particular, will Facebook ads CPM costs increase? Let’s discuss how CPM impacts Facebook advertising results and the trends that we are seeing so far… Why CPM Matters. For example, you could have two ad sets, both getting the same number of clicks and conversion rate. Within Marketing Pulse. Why does this matter?

CPM 188

CPM Cost Facebook Advertising 188

Jon Loomer

JANUARY 31, 2022

Facebook remains under constant scrutiny regarding the use of its tools to discriminate. If you fail to do so by February 8, you may lose access to Facebook ad creation. You may have already done this in relation to your own use of Facebook’s native tools. I apparently have. Third-Party Products.

Facebook 193

Facebook API Policies System 193

Social Media Strategies Summit

NOVEMBER 28, 2022

Facebook has a whopping 2.9 From generating leads to boosting sales to building a following, Facebook advertising is a valuable piece of your marketing strategy whether you’re a small business or a large corporation. The key to Facebook Ad success lies in its ad targeting capabilities. Don’t send Facebook users to your homepage.

Examples 246

Examples Facebook B2B Instant Messaging 246

Hootsuite

DECEMBER 15, 2022

Facebook Lookalike Audiences is a sophisticated matchmaker between your brand and new fans — and a powerful advertising tool. You tell Facebook the characteristics of your favorite customers, and Facebook recommends a new target audience filled with prospects that meet your criteria. What is a lookalike audience on Facebook?

Facebook 145

Facebook HootSuite How To Advertising 145

Hootsuite

JULY 6, 2022

2022 is shaping up to be a big year for this rapidly growing industry. Here’s everything you need to know about making the most of Instagram eCommerce in 2022. And, your Instagram eCommerce business can integrate with your Facebook ads and Pages for even more reach. Are you thinking about getting into Instagram eCommerce?

Instagram 117

Instagram HootSuite UGC Influencer 117

Hootsuite

MARCH 27, 2024

This allows you to take advantage of the ease of creating a boost post vs ad on Instagram, Facebook, or LinkedIn while also building specifically promotional content that might not be effective as an organic post. Find out how to boost a post on Facebook , Instagram , and LinkedIn. What’s a social ad?

LinkedIn 107

LinkedIn Instagram Tips HootSuite 107

Sprout Social

APRIL 19, 2022

There’s a universal truth behind the rise of conversational marketing: People miss talking to other people. Some 70% of people agree they expect conversational experiences from brands. To provide the best customer experience possible, invest in conversational marketing. What is conversational marketing?

Conversation 101

Conversation Strategy Social Media Marketing 101

Hootsuite

FEBRUARY 23, 2023

Do you feel like your Facebook Ads budget is just a shot in the dark? You’re not alone in wondering how much to spend on Facebook ads. Well, marketers, business owners, and content creators, it’s time to gear up — we’re about to explore the secret depths of Facebook Ad budgeting. Let us do the math for you!

CPM 135

CPM Tools Facebook How To 135

Hootsuite

SEPTEMBER 30, 2022

Delight your customers and improve conversion rates. There are three types of ecommerce chatbot platforms: Artificial intelligence (AI) driven chatbots that use natural language processing and conversational AI. Hybrid chatbots that offer AI and rules-based conversations. Let’s dig into how they do it. Source: Heyday.

FAQ 120

FAQ Retail Overview Loyalty 120

Buffer Social

AUGUST 3, 2022

This is where Facebook Groups come into the picture. Creating a Facebook Group for your brand provides an opportunity to better connect with your followers in an intimate setting. billion people use Facebook Groups each month, proving that millions turn to these more intimate online spaces in hopes of bonding with others.

Small Business 92

Small Business Groups Groups Examples 92

Keyhole.co

SEPTEMBER 1, 2022

This guide will teach you which social media KPIs to track in 2022 , depending on your goals and business objectives. First, it helps you know when you are hitting business goals, for example: Attaining a specific follower count Hitting a higher conversion rate Getting new customers Increasing website traffic from your social channels.

Social Media 59

Social Media Metrics CPC Template 59

Sprout Social

JULY 6, 2022

With 436 million monthly active users worldwide and 52% of Twitter users using the platform daily, Twitter has been the go-to platform for up-to-the-minute conversations and breaking news. And as a platform for conversations and customer care, it’s important to understand how to use Twitter for business in a meaningful way.

Twitter 106

Twitter Tourism Travel Education 106

Jon Loomer

JANUARY 2, 2024

My focus has been on advanced Facebook ads education for more than a decade, so I’ve seen a lot. I was first exposed to Facebook while I was with the NBA in 2007, and I got laid off from two other jobs before going on my own in 2011. So much has changed during the past few years, and I don’t expect that to slow down in 2024.

Education 144

Education Course Video Publishing 144

Jon Loomer

JANUARY 1, 2024

That downward trend accelerated through 2021 and into 2022. The Initial Commitment I created a handful of videos during September of 2022, but it wasn’t until September 30 that I truly committed to it. But the end of 2022 was important to helping me figure out how I wanted to create these videos. But now, I had no choice.

Video 172

Video Publishing YouTube LinkedIn 172

Sprout Social

JANUARY 4, 2022

The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Anyone who’s scrolled through Facebook, Instagram or Twitter recently (let’s be honest, who hasn’t?) Facebook video statistics. landscape).

Statistics 142

Statistics Social Media Video Marketing 142

Hootsuite

MARCH 8, 2022

This post covers everything you need to know about Pinterest shopping, including the free and paid tools you should be using in 2022. Most of them are free, although paid shopping ads can boost your results even further with an average 300% conversion increase ! Access advanced conversion tracking analytics. Yes… and also no.

Features 114

Features Price Buy Campaign 114

Hootsuite

JANUARY 24, 2022

This tool makes it easy to find people, places, events, and conversations associated with your customers. This tool scans millions of conversations to find who’s talking to your competitors. From here, you can easily engage in conversations with comments, likes, or reshares. Adjust your marketing strategy to better target them.

Directory 145

Directory Tools HootSuite Twitter 145

Pixlee

JANUARY 24, 2022

Though you may hear “Metaverse” and immediately think of Facebook because of their recent brand audit, there’s far more this sphere encapsulates. As we continue into 2022, we can only expect greater innovation and expansion to take place within the Web3 community and, by extension, the Metaverse.

Brands 85

Brands Authentication Collaboration UGC 85

Pixlee

DECEMBER 15, 2021

In this article, we’ll take you through the trends to look forward to and be aware of in 2022 to help you ace the social media marketing game. Trends to Watch in 2022. After Snapchat pioneered it, Facebook, Instagram, Pinterest, and TikTok have launched their lenses, filters, and special effects. Growth of AR/VR.

Social Media 52

Social Media UGC Marketing Influencer 52

Social Media Strategies Summit

JANUARY 5, 2023

billion in 2022. But not all social networks enjoyed equally strong years in 2022. Facebook has plateaued since 2021, adding fewer than 50 million new users throughout 2023 (vs. Conversely, TikTok continued to enjoy rapid growth and is expected to hit 955 million users by 2025. Image source. 194 million in 2020).

Trends 297

Trends Social Media UGC Marketing 297

Hootsuite

JUNE 23, 2022

Writing: Putting words on the screen — from headlines and video overlay text through to copy for longer posts on Facebook or LinkedIn. You can use your content calendar to plan out when to post the relevant Facebook post, TikTok, and Instagram Reel. For example, say you want to drive social traffic to a new blog post. Get Started.

Social Media 112

Social Media Content HootSuite Library 112

Hootsuite

SEPTEMBER 7, 2022

People interested in Facebook Gaming might not care about posts regarding Messenger, and vice versa. Foster conversation with posts that ask a question, provide tips, or simply deliver inspiring messages. By creating Showcase Pages for both of those products, Meta can make sure followers are only receiving relevant content.

LinkedIn 99

LinkedIn HootSuite Microsoft News 99

Jon Loomer

JUNE 19, 2023

Back in early 2022, Meta moved forward with ODAX (Outcome Driven Ad Experiences) , which would streamline objectives to six options. Your objective will change what conversion locations and performance goals are available. I’ve written about using Reach for generating conversions many times in the past.

Campaign 211

Campaign Eventful Conversation Instagram 211

Jon Loomer

AUGUST 9, 2023

When Meta unveiled “Advantage” in 2022, most advertisers didn’t fully appreciate what we were in for. READ: The First Rule of Facebook Ads: Know the Rules You’re taking a risk if you start advertising without first knowing the rules of the platform. The Rules 3. How This Works 7. It all starts with Attribution.

Advertising 148

Advertising Campaign Cost Compete 148

Hootsuite

MAY 31, 2022

Facebook Marketplace launched in 2016 as a place for people to buy and sell within their communities. Sure, Facebook Marketplace may have started as an online garage sale. So how does Facebook Marketplace work? Read on for our complete guide to the benefits of Facebook Marketplace for business. Electronics. Entertainment.

Tips 145

Tips Facebook Retail HootSuite 145

Hootsuite

JULY 28, 2022

To do so, you must connect at least one social media account (Facebook, Instagram, Twitter, or YouTube) so that Patreon can verify your identity as a creator. You can link Patreon to Facebook, Instagram, Twitter, and YouTube. (Don’t worry, we discuss this in more detail later on). Connect your socials. Set up payment.

Vimeo 106

Vimeo URL HootSuite Types 106