Oktopost

JUNE 21, 2022

B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses. The numbers don’t lie: in 2022, the influencer marketing industry will surpass $15 billion in revenue. So, where can eager B2B marketers find the best influencers? Neil Patel.

Influencer 88

Influencer LinkedIn B2B Industry 88

Sprout Social

FEBRUARY 8, 2023

Whether you’re into knitting figures from your favorite TV shows or foraging for wild mushrooms, social media has a community for you. No one knows that feeling better than trucking companies. pic.twitter.com/u4DXzbuoYw — Freightliner Trucks (@freightliner) December 29, 2022 The takeaway Make it visual. Godspeed Spook.

Industry 86

Industry Social Media B2B Resources 86

Oktopost

OCTOBER 10, 2022

In this article, we’ll explain what brand visibility is and why it needs to be a critical part of your overall branding strategy in 2022 and beyond. Why is Brand Visibility Important for B2B? Foster Community on Social Media. Why Is Brand Visibility Important for B2B? Jump to Section. What is Brand Visibility?

Brands 75

Brands B2B SEO Influencer 75

Oktopost

APRIL 21, 2022

Companies that leverage social listening during the creative process can develop content that’s more relevant to their audience’s interests. Sharing content related to the company or brand. Private messaging brand or company accounts. In 2022, consumers are used to receiving more ads than they have time to read.

Content 118

Content FAQ Sentiment Hashtag 118

Sprout Social

AUGUST 24, 2022

For example, being at the helm of a brand’s social presence means you have the potential to humanize the company and create authentic connections. I love how personal and genuine brands can get on social media and the communities they can create. Successful creators don’t just churn out content, they inspire communities.

Social Media Management 102

Social Media Management Social Media Tips Skills 102

Hootsuite

JANUARY 4, 2023

Unlike traditional advertising, social media marketing allows for two-way communication between individuals and brands. There’s also potential for building a sense of community, which creates brand loyalty. — Hootsuite (@hootsuite) December 8, 2022. Community management. Create community and brand loyalty.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Sprout Social

SEPTEMBER 30, 2022

Meryoli Arias , Senior Social Media and Community Manager, and Daniel Cmejla , Senior Director of Community, Customer Marketing, Events, PR, and Social, of Chili Piper gave us an inside look into how they approach social selling. According to Cmejla, being helpful is how you maintain authentic relationships within online communities.

Tips 133

Tips Authentication LinkedIn Groups 133

Oktopost

OCTOBER 24, 2022

Employees are the most important part of any business, yet far too many companies fail to include employees in their marketing plan. Some companies also post employee spotlights on internal channels to help build a positive culture and develop stronger relationships between team members. ? How did you find out about [company name]?

Social Media 109

Social Media How To B2B LinkedIn 109

Sprout Social

NOVEMBER 2, 2021

The influence of TikTok is undeniable—it’s the most downloaded app in the world , fuels the creator economy and cultivates thriving communities. A social media company’s social team testing a new social channel is incredibly meta. Regardless of your brand’s industry, there is likely a community for it on TikTok.

Strategy 116

Strategy Marketing Hashtag Influencer 116

Oktopost

DECEMBER 19, 2022

There’s no denying that social media has become an important part of a B2B marketing strategy. No other channel goes further in creating real relationships with your customers, and a community around your brand. It’ll help you stay ahead of potential attacks and offer your B2B services that your customers can trust.

Social Media 125

Social Media How To Policies Authentication 125

Oktopost

MARCH 29, 2022

Over the past ten years, B2B Marketing teams have gone from doing social media activities because “everyone else is” to seeing real value and quantifiable results. In fact, 61% of B2B companies are making social media a top investment priority this year. Best B2B Employee Advocacy Program.

B2B 118

B2B Social Media Energy Team 118

Sprout Social

JULY 6, 2022

Every company should strive to be driven by data. According to the 2022 Sprout Social Index™ , 60% of businesses are using social data weekly, across their businesses. They can use that intelligence to shape future internal and external communications, with messaging tailored for each group.

Social Media 115

Social Media Sentiment Survey Marketing 115

Sprout Social

JANUARY 12, 2022

Gymshark, Threadless and Casper are shining examples of brands that flourished thanks to community-building and word of mouth. Companies with plenty of positive buzz and frequent social mentions grow rapidly in the age of social media. This is especially important for B2B brands. Amazing company. Good question!

Conversation 136

Conversation Review Marketing How To 136

Hootsuite

JULY 4, 2022

Get all the must-know TikTok insights for 2022 in one handy infosheet. of B2B decision makers who use social for work research say that TikTok influences their purchase decisions. But it’s not just digital banks and fintech companies that find success on TikTok. Another common misconception is that brands don’t belong on TikTok.

Questions 104

Questions Banking Insurance HootSuite 104

Oktopost

MAY 30, 2022

But surprisingly, TikTok has emerged as a powerful tool for B2B marketers. billion users by the end of 2022, the time for B2B TikTok marketing is now. The high-reach potential of TikTok is one crucial factor for B2B marketers choosing the app. Why B2B Marketing on TikTok is a Great Idea.

B2B 111

B2B Examples Marketing Small Business 111

Hootsuite

NOVEMBER 4, 2022

Wake up, companies: Worker power is growing. Jumping to new companies is a popular exit path, but some workers are going the freelance route, or more radically, quitting with no plan at all. When you’re hiring, you’re not only competing with other companies, but also with being your own boss and just vibing at home. Love that.).

Company 103

Company HootSuite How To Meme 103

Sprout Social

JULY 6, 2022

We’ve seen an interesting shift in when there’s the most engagement on Facebook in 2022. In the last year alone, tech companies – including SaaS, software and B2B – have seen growth in social media engagement on both Facebook and Twitter. 4 overlooked B2B market research methods for understanding your customers.

Tourism 114

Tourism Facebook Travel Education 114

Sprout Social

APRIL 13, 2022

Instagram has seen incredible growth in the last two years and reached 2 billion monthly users as of early 2022. In the last year alone, tech companies – including SaaS, software and B2B – have seen growth in social media engagement on both Facebook and Twitter. Building your social media marketing strategy for 2022.

Instagram 122

Instagram Tourism Travel Education 122

Oktopost

MAY 30, 2022

But surprisingly, TikTok has emerged as a powerful tool for B2B marketers. billion users by the end of 2022, the time for B2B TikTok marketing is now. The high-reach potential of TikTok is one crucial factor for B2B marketers choosing the app. Why B2B Marketing on TikTok is a Great Idea.

B2B 62

B2B Examples Marketing Small Business 62

Social Media Strategies Summit

NOVEMBER 28, 2022

Facebook is traditionally seen as a consumer-facing platform, but it still has a lot to offer B2B brands. So we shouldn’t be surprised that 71% of B2B marketers use Facebook in their marketing strategies, making it the second-most popular B2B social channel behind LinkedIn. Image source. We live in the age of the side hustle.

Examples 246

Examples Facebook B2B Instant Messaging 246

Hootsuite

DECEMBER 1, 2022

More than 59 million companies use LinkedIn Pages to connect with the platform’s 875 million members. Read on to find out how to build a LinkedIn strategy that will help you build an engaged community and effectively promote your business on the platform. LinkedIn is well known as the social network of choice for B2B marketers.

LinkedIn 139

LinkedIn Strategy Tips HootSuite 139

Webbiquity SMM

MARCH 29, 2022

Quora marketing is a tactic many B2B and B2C marketers are using to build trustworthy and user-friendly brands online. According to Blogging Wizard , 56% of B2B marketers use Quora to present their brands as thought leaders and customer-centric businesses. As of March 2022, Quora gets over 697.3M Image source: Quora.

Brands 204

Brands NoFollow Marketing How To 204

Oktopost

JUNE 28, 2023

While the B2B world is a little more serious-minded than its counterpart, it’s definitely had its fair share of funny moments. The communication platform Slack, for instance, often centers its marketing campaigns around common workplace bugbears – an excess of meetings, for instance, or a flooded email inbox.

Social Media 62

Social Media Engagement Strategy B2B 62

Social Media Strategies Summit

AUGUST 26, 2022

And it’s why 72% of organizations plan to increase their content marketing budgets in 2022. Yet, like most marketers, you’re likely to still struggle with one aspect of publishing and distributing content that delivers results: selecting topics for your company blog. Source: mailerlite.com. Add Value Indefinitely.

Loyalty 204

Loyalty Software Publishing SEO 204

Oktopost

APRIL 4, 2023

Social proof is held in high esteem It’s not hard to argue that social proof ‘rules the roost’ when it comes to B2B and B2C selling. We’ve written a comprehensive guide to social media compliance for finance companies , for more information. When it comes to marketing for finance, everything needs to be very intentionally compliant.

Social Media 118

Social Media Marketing B2B Banking 118

Social Media Strategies Summit

NOVEMBER 18, 2022

So marketers may see success in building online communities through Facebook, prompting followers to share photos, take part in surveys, or join in with conversations. LinkedIn is the only B2B-dedicated platform in our roundup. Company size. Regarding B2B lead generation, LinkedIn is in a class of its own. Image source.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Keyhole.co

FEBRUARY 13, 2022

Here are the top 25 social media analytics tools in 2022: Keyhole AgoraPulse Oktopost Brandwatch BrandMentions Meltwater Reputology TapInfluence Hootsuite NetBase quintly Rival IQ DashThis Sprout Social Socialbakers Brand24 Mention Followerwonk Iconosquare Audiense Tailwind TweetReach Falcon.io Viralwoot.

Analytics 52

Analytics Social Media Tools Price 52

Hootsuite

JUNE 27, 2022

Get all the must-know TikTok insights for 2022 in one handy infosheet. TikTok has opened the door for random hobbyists, eclectic subcultures and aesthetics , and traditionally “uncool” or uncelebrated communities to not only gather, but flourish. Get all the must-know TikTok insights for 2022 in one handy infosheet. Yes, really.

B2B 97

B2B Trends Authentication Film 97

Hootsuite

DECEMBER 10, 2019

It’s all about developing a relationship between the brand and its customers, and creating a sense of community. This trust means employees expect the companies they work for to make things better , not just make better things. In particular, millennials identified several areas they want their companies to deliver on.

Trends 145

Trends Social Media CPA Sports 145

Hootsuite

MAY 8, 2023

Social media marketing for insurance companies offers the ability to address those concerns. pic.twitter.com/NxzsTAtWfX — Flo from Progressive (@ItsFlo) April 27, 2023 Improving trust and credibility Trust in personal and property/casualty insurance increased in 2022. insurance companies’ digital ad spend will increase to $13.58

Insurance 88

Insurance Social Media Policies HootSuite 88

Oktopost

APRIL 26, 2022

With a successful recruiting and hiring workflow, you’ll be able to attract more skilled and efficient employees compared to other companies in your niche. Craft Company Values. Every company is concerned with their customer-facing image, but you also need to consider how your brand is perceived by potential employees.

Brands 62

Brands Overview Team Reputation 62

Buffer Social

NOVEMBER 8, 2023

Event sign-ups In many marketing teams, events are considered part and parcel of a company’s content offering (just look at how Goldcast’s Lindsay McGuire handles them below). But since early 2022, we’ve been working on building up our publishing cadence again.

Metrics 98

Metrics Content Marketing Newsletter 98

Sprout Social

MAY 10, 2022

From the well-known to the often overlooked, we’ll help you find the right app(s) to reach your community. Key benefits : Reaches Chinese-speaking communities worldwide. If you’re trying to reach Chinese-speaking communities, WeChat is a must-use app. Why should your brand use social messaging apps? Video and voice chat.

Marketing 99

Marketing SMS Instagram Activities 99

Hootsuite

JULY 13, 2023

Say you’re a sneaker company, and you set up your competitor’s brand name as a social-listening search. But if you’re a B2B brand, on the other hand, LinkedIn is going to be a far better fit. Marketers see up to 2x higher conversion rates for B2B sales and 2X high engagement rates. ( Gated content (like this McKinsey report!)

Social Media 98

Social Media HootSuite Analytics Newsletter 98

Hootsuite

AUGUST 24, 2023

After launching their native carousel post format in July 2022, LinkedIn recently announced their removal of it less than a year later. Here’s what they look like: Source: Motto on LinkedIn First off, you need a LinkedIn Company Page in order to run ads. Optimize your Company Page for discovery and engagement first.

LinkedIn 89

LinkedIn Engagement How To HootSuite 89

Buffer Social

DECEMBER 6, 2023

  Since then, I’ve been posting, engaging, commenting, sharing, messaging, and interacting on a near-daily basis — slowly but steadily attracting my tribe of B2B marketers.    An extremely compelling hook — every B2B marketer wants to learn how to answer difficult questions from the company CEO.

Analysis 88

Analysis Twitter Meme Hashtag 88