Keyhole.co

JUNE 2, 2022

In B2B, word of mouth is one of the kings when it comes to marketing strategies. It’s a rising market that is already bringing a lot of success to companies. Influencer marketing is a marketing strategy where a social media influencer promotes a product from a company. How does influencer marketing work in B2B?

B2B 59

B2B Influencer Marketing ROI 59

Sprout Social

JULY 6, 2022

In the last year alone, tech companies – including SaaS, software and B2B – have seen growth in social media engagement on both Facebook and Twitter. However, it’s a perfect fit for tech companies and B2B brands to respond to customer care on Twitter in real-time. Building your social media marketing strategy for 2022.

Twitter 102

Twitter Tourism Travel Education 102

Oktopost

JULY 4, 2022

According to Salesforce , after August 1st, 2022, you’ll no longer be able to renew Social Studio. You can continue using Social Studio until the end of your contract (if not renewed) or until November 18th, 2022. While this sounds simple, it creates an interesting ripple effect for the rest of the company.

B2B 133

B2B Social Media Management Metrics Social Media 133

Webbiquity SMM

JANUARY 24, 2023

This year, in an effort to put out more authentic and organic-looking content, companies are stepping up to collaborate with smaller content creators to help generate brand awareness and loyalty. The success of live video initiatives makes it clear that consumers want to see the faces behind their favorite companies.

Advertising 238

Advertising Social Media Strategy Authentication 238

The Realtime Report

JANUARY 23, 2023

Tech Predictions for 2023 by Matt Senter , CTO & Co-founder of Lolli 2022 in tech has been a year defined by key economic and industry shifts, namely hot inflation, tech layoffs, and the arrival of crypto winter. To this end, products that make financial services and benefits accessible and user-friendly will become more popular.

Authentication 91

Authentication Startup Avatar Applications 91

Social Media Strategies Summit

AUGUST 10, 2023

To help you do better influencer marketing , we’ve rounded up 10 of the top influencer marketing campaigns from brands across multiple industries, including: B2B technology Consumer goods Food and drink Nonprofit organizations Health and fitness 1. But the approach is similar: first, IBM identified relevant creators.

Influencer 186

Influencer Campaign Marketing B2B 186

Sprout Social

JANUARY 4, 2022

93% of companies have acquired new customer(s) via social media video. B2B #sales leaders need to move away from conventional approaches and embrace the realities of today’s digital-first buying climate: [link] @pjharrell @mikepregler_biz @JStevenSilver @JenMBullock_ pic.twitter.com/bitcVaJSoV. Tweets with video get 2.5

Statistics 141

Statistics Video Social Media Marketing 141

Webbiquity SMM

NOVEMBER 15, 2022

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. billion users by the end of 2022. The post Seven Skills Every Social Media Manager Needs appeared first on B2B Marketing Blog | Webbiquity. Guest post by Eva Chan. It’s now predicted to have 1.8

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

Oktopost

APRIL 13, 2023

Want to hear more from renowned B2B marketing leaders? Customers of Bluescape include Fortune 100 companies, government agencies, higher education, and media and entertainment. A Silicon Valley-based company, Bluescape was named one of Fast Company’s 2022 Next Big Things in Tech Awards. Catch all episodes here.

Project 118

Project Resources Apple Collaboration 118

Oktopost

APRIL 24, 2023

Olivia and Sam even discuss the pressures of working in social media, such as the responsibility of being the voice of the company and the public nature of their work. Sam even shares where she thinks B2B brands are missing the mark today and why as a social media professional, you have to be comfortable saying no.

B2B 62

B2B Apple How To Social Media Management 62

Oktopost

JUNE 21, 2022

B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses. The numbers don’t lie: in 2022, the influencer marketing industry will surpass $15 billion in revenue. So, where can eager B2B marketers find the best influencers? Neil Patel.

Influencer 90

Influencer LinkedIn B2B Industry 90

Sprout Social

OCTOBER 10, 2023

According to our Pulse Survey, we found that companies are focused on the following brand-influencer partnerships: giveaways, product collaborations and influencer-led advertisements. Dunkin’ Dunkin’ is a great example of a company stepping outside the box for brand partnerships. in 2022 proved the success of two unlikely duos.

Examples 124

Examples Influencer Campaign Marketing 124

Oktopost

APRIL 11, 2022

B2B, despite what many believe, moves at a fast pace. Monitoring and analyzing the strategies of other companies in your niche will help you identify room for improvement and optimize your own strategies. In this article, we’ll explain how B2B brands can use social listening to complete a comprehensive competitive analysis.

Analysis 118

Analysis Price Influencer Sentiment 118

Sprout Social

OCTOBER 25, 2022

Every day, people turn to social to rant and rave about the companies they love—and the ones they don’t. — Oklahoma Department of Wildlife Conservation (@OKWildlifeDept) October 13, 2022. — Sprout Social (@SproutSocial) October 4, 2022. — HubSpot (@HubSpot) September 21, 2022. Social listening.

Strategy 128

Strategy Brands Hubspot Survey 128

Oktopost

OCTOBER 10, 2022

In this article, we’ll explain what brand visibility is and why it needs to be a critical part of your overall branding strategy in 2022 and beyond. Why is Brand Visibility Important for B2B? Why Is Brand Visibility Important for B2B? Naturally, different platforms make sense for different companies. Jump to Section.

Brands 77

Brands B2B SEO Influencer 77

Oktopost

NOVEMBER 9, 2023

B2B advertising expenditures in the United States totaled $32 billion in 2022, an increase from the $28.9 Jump ahead: Examples of Paid Media for B2B Marketers Why Do You Need A Paid Media Plan in Digital Marketing? billion spent in the previous year.

Examples 62

Examples B2B ROI CPA 62

Oktopost

APRIL 21, 2022

Companies that leverage social listening during the creative process can develop content that’s more relevant to their audience’s interests. Sharing content related to the company or brand. Private messaging brand or company accounts. In 2022, consumers are used to receiving more ads than they have time to read.

Content 118

Content FAQ Sentiment Hashtag 118

Sprout Social

FEBRUARY 8, 2023

No one knows that feeling better than trucking companies. pic.twitter.com/u4DXzbuoYw — Freightliner Trucks (@freightliner) December 29, 2022 The takeaway Make it visual. There’s endless B2B marketing potential for manufacturers on social. At first glance, the paper and cardboard company has nothing to do with pizza.

Industry 86

Industry Social Media B2B Resources 86

Ignite Social Media

JULY 27, 2020

Here are a few key stats to keep in mind before diving into the LinkedIn Insight Tag: It’s projected that more than half of marketers will leverage LinkedIn for marketing and advertising by 2021 (excludes companies that use it strictly for recruiting). Deep, Relevant B2B Audience Insights. Ad revenue continues to grow.

LinkedIn 177

LinkedIn Advertising URL Campaign 177

The Realtime Report

SEPTEMBER 13, 2022

dollars in 2022. So extreme and significant the anticipated e-Tail industry impacts of live e-retail video and the financial upside in kind, one player pioneering B2B software solutions in the space— Getbee —has realized a stratospheric start. trillion U.S. markets.

Retail 91

Retail Video Microsoft Loyalty 91

BeingOptimist

JANUARY 17, 2022

B2B (business-to-business) companies use the strategy to achieve various goals, such as broadening their audience. With syndicated content through appiloque.com , companies can build links, drive traffic to their websites, and increase brand awareness. Top 10 Marketing Strategies on Instagram for a Small Business in 2022.

Syndication 52

Syndication Strategy Content How To 52

Sprout Social

NOVEMBER 17, 2022

In July 2022, the app announced that all new videos under 15 minutes will be shared as Instagram Reels. Sharing facts about issues your company cares about is an easy, effective way to present your brand values. In early October 2022, Krystal announced the release of their new Side Chik chicken slider. Promote an upcoming event.

Types 116

Types Instagram Brands Collaboration 116

Oktopost

OCTOBER 24, 2022

Employees are the most important part of any business, yet far too many companies fail to include employees in their marketing plan. Some companies also post employee spotlights on internal channels to help build a positive culture and develop stronger relationships between team members. ? How did you find out about [company name]?

Social Media 109

Social Media How To B2B LinkedIn 109

Sprout Social

MAY 25, 2022

There’s a reason why more and more companies are linking their CRMs with social media management tools like Sprout. Looking at the top challenges of B2B marketers , the growing need for social media CRM integrations is clear. This rings true for B2B and B2C alike. If not, you totally should! Provide better customer care.

Team 108

Team B2B Platform Analytics 108

Social Media Strategies Summit

JUNE 24, 2022

The school made a big splash with its 2022 graduation ceremony at New York’s iconic Yankee Stadium, which featured pop music royalty Taylor Swift (hence the soundtrack). Because, let’s be honest: unless you’re an e-commerce company, generating leads and sales from within Instagram’s platform is challenging.

Examples 166

Examples Instagram Brands Transportation 166

Sprout Social

JANUARY 27, 2020

For internet and software companies with products and services they’re proud of, social media provides a platform to reach new customers, show off those products and establish your share of voice in the industry. . Here’s five stats to get you fired up about social media marketing for your software company. . Not convinced?

Software 102

Software Industry Social Media Marketing 102

Sprout Social

APRIL 26, 2022

And with new data revealing that the majority of people expect CEOs to be the face of change at a company, strong executive communications are a must. Executive communications can benefit both of these elements, your comms strategy as a whole and can even boost employee morale and company visibility. JasonRBradwell) April 18, 2022.

Strategy 85

Strategy How To Training ROI 85

Hootsuite

JANUARY 4, 2023

— Hootsuite (@hootsuite) December 8, 2022. Source: Hootsuite’s Global State of Digital 2022 Report (October Update). Source: Hootsuite’s Global State of Digital 2022 Report (October Update). It’s a critical platform for anyone working in B2B, or for any companies that hire anyone, ever.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Sprout Social

AUGUST 24, 2022

For example, being at the helm of a brand’s social presence means you have the potential to humanize the company and create authentic connections. Amelia (right) graduated last week with a Bachelor of Environmental… Posted by The University of Newcastle, Australia on Wednesday, July 20, 2022. pic.twitter.com/ouftKGhqJS.

Social Media Management 100

Social Media Management Social Media Tips Skills 100

Oktopost

DECEMBER 19, 2022

There’s no denying that social media has become an important part of a B2B marketing strategy. It’ll help you stay ahead of potential attacks and offer your B2B services that your customers can trust. Brands, especially B2B businesses, need to manage multiple social media accounts on different channels. Human/Employee Error.

Social Media 127

Social Media How To Policies Authentication 127

Sprout Social

SEPTEMBER 30, 2022

Social selling challenges the transactional experience customers and companies traditionally experience, leading to more natural relationships with leads. Your favorite social selling platform will vary depending on your company and industry, but since Chili Piper is a B2B Saas company, LinkedIn is a huge platform for them. “We

Tips 130

Tips Authentication LinkedIn Groups 130

Sprout Social

MAY 10, 2019

According to Alexa rankings of the top 500 sites on the web, YouTube is second only to its parent company, Google, which is perhaps not surprising, but even more impressive when you consider the fact that it’s beating out Facebook, top Chinese search engine Baidu and Wikipedia, just to name a few.

YouTube 111

YouTube Strategy B2B Marketing 111

Oktopost

MARCH 29, 2022

Over the past ten years, B2B Marketing teams have gone from doing social media activities because “everyone else is” to seeing real value and quantifiable results. In fact, 61% of B2B companies are making social media a top investment priority this year. Best B2B Employee Advocacy Program.

B2B 118

B2B Social Media Energy Team 118

Sprout Social

NOVEMBER 2, 2021

As a B2B SaaS company, it wasn’t immediately clear to us how we’d make TikTok work for Sprout, but seeing brands like Adobe and Shopify kill it on the network gave us confidence and inspiration to fuel our strategy. Need help fine tuning your social strategy for 2022? Look to competitors and peers for inspiration.

Strategy 113

Strategy Marketing Hashtag Influencer 113

Sprout Social

JULY 6, 2022

Every company should strive to be driven by data. According to the 2022 Sprout Social Index™ , 60% of businesses are using social data weekly, across their businesses. That’s not a controversial statement. There’s a good chance your competitors are already using this data to their advantage.

Social Media 112

Social Media Sentiment Survey Marketing 112

Hootsuite

JULY 4, 2022

Get all the must-know TikTok insights for 2022 in one handy infosheet. of B2B decision makers who use social for work research say that TikTok influences their purchase decisions. But it’s not just digital banks and fintech companies that find success on TikTok. Another common misconception is that brands don’t belong on TikTok.

Questions 104

Questions Banking Insurance HootSuite 104

Sprout Social

JULY 14, 2023

This means your company risks losing valuable opportunities to connect with consumers. Inadequate data-sharing and integration According to LinkedIn State of Sales Report 2022 , 45% of salespeople say incomplete data is their biggest challenge. B2B brands are improving revenue through smarketing.

Collaboration 76

Collaboration Marketing Team Hubspot 76