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10 of the Best Brand Storytelling Campaigns of 2022

Social Media Strategies Summit

For Black History Month 2022, the fast food giant launched its Future 22 campaign , which celebrated the work of 22 young, gifted Black leaders. Importantly, this isn’t just a one-and-done exercise for McDonald’s, which runs a host of programs designed to support its communities, crew, and customers. But your audience isn’t naive.

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5 Reasons Twitter Should Continue To Be Part Of Your 2022 Marketing Strategy

SocMed Sean

Twitter’s broad use base provides a significant opportunity for companies to reach their audiences, and tools like hashtags allow businesses to target niche groups. While bot Twitter use has gone up and actual human engagement on Twitter has gone down, the platform does still provide an incredible opportunity for companies.

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9 social media marketer predictions for 2022

Sprout Social

Here are their predictions on what’s in store for the future of social media marketing in 2022. Will 2022 be the year we say goodbye to job listings that ask SMMs to do it all and then some? More businesses will hire for social support and community management roles. The social media field is becoming more complex as it expands.

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9 YouTube trends for your content strategy in 2022

Sprout Social

So what’s hot on YouTube in 2022? To promote their booth at VidCon 2022, the brand published a series of Shorts detailing the environment and the experience for those who could not attend in person. And brands also have the ability to interact with their audiences in real time, building community by asking and answering questions.

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3 Quick Ways Ecommerce Can Become Community-Driven in 2022

Pixlee

The secret is community. Even if your brand hasn’t previously invested in building community, chances are that your customers are willing and able to align more closely with your brand if given the opportunity. These three actionable tips will set your ecommerce brand apart from competitors in 2022 with the help of community. .

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A Look at TikTok Commerce in 2022 

Ignite Social Media

While TikTok has encouraged its creators to be the driving force of the platform by developing entertaining and engaging content, the company looks to improve its commerce experience. What TikTok Commerce Looks Like in 2022. In March of this year, eMarketer hosted a TikTok Commerce 2022: Strategies for Success webinar.

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Shoptalk 2022: Key Trends and Takeaways

Pixlee

With 250+ speakers, 600+ sponsors, and unlimited networking opportunities, Shoptalk 2022 reinvigorated in-person events, creating a space for the retail community to talk technology, trends, and consumer behavior in today’s increasingly digital world. — Katie Thomas (@katiethomaskci) March 29, 2022.

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