Sprout Social

JUNE 23, 2021

This stat is striking for SaaS companies eager to reduce churn but is eye-opening for any business, really. From self-service options to product videos and beyond, companies today should strive to put their onboarding materials front-and-center in as many formats as possible. — Zendesk (@Zendesk) April 26, 2021.

Strategy 124

Strategy Policies Resources Loyalty 124

Sprout Social

AUGUST 19, 2021

Online shopping is going social. The Sprout Social Index 2021™, UK & Ireland report found 63% of consumers bought from social media in the past year. Social commerce features are emerging across many platforms, creating new opportunities for brands big and small. What is social commerce?

Examples 131

Examples Tips Patterns Instagram 131

Sprout Social

OCTOBER 11, 2022

Whether you’re in PR or a Social Media Manager, knowing how to navigate online interactions is important. Managing social media moderation is especially critical to plan ahead for as news becomes more continual and even more immediate. What is social media moderation? Enter social media moderation.

Eventful 112

Eventful Social Media How To Sports 112

SocMed Sean

MARCH 22, 2022

Twitter, the social media platform of short status updates, can be a useful tool for marketing your business. Twitter’s broad use base provides a significant opportunity for companies to reach their audiences, and tools like hashtags allow businesses to target niche groups. Twitter requires users to remain active and attentive.

Twitter 230

Twitter Strategy Hashtag Marketing 230

Sprout Social

FEBRUARY 2, 2023

In this piece, the team behind Figo’s social media presence shared their tips for maintaining a regular social cadence and translating results to larger company goals. Why social media consistency matters for brands Consistency on social media isn’t just nice to have: it’s a non-negotiable for long-term success.

Social Media 109

Social Media Insurance ROI Meme 109

Sprout Social

FEBRUARY 27, 2023

According to a Q1 2023 Sprout pulse survey, 74% of consumers believe that social media has increased accountability for brands. We’re discussing both the icks and ideals for Women’s History Month social media ideas. For some women, like Alexa Heinrich, Social Media Manager at St.

Social Media 115

Social Media Team Groups Groups 115

Sprout Social

JANUARY 19, 2022

We’ll help you lay the groundwork for a smooth product launch using the power of social media to inform every step. And the best way we know how to research an audience is through social listening. What is social listening? If your goal is brand awareness, social media can provide a goldmine of data.

Products 134

Products Social Media FAQ Sentiment 134

Likeable

MARCH 31, 2021

If you work in digital marketing (or even if you’re just someone who uses social media), you know that there’s a lot of noise on social platforms these days. Keep reading to find out what social listening is, what you can do with it, and why it’s absolutely crucial to your brand in 2021. What Is Social Listening?

Strategy 106

Strategy Brands Influencer Analysis 106

Sprout Social

JANUARY 18, 2022

If you think of all your corporate communications skills as ingredients for a recipe, then social media expertise is the seasoning. Today, it’s a critical focus for executive leadership teams as they reconsider how they want to tell their growth story to employees, media, investors and more. . Social listening.

Skills 126

Skills Sentiment Team Press Release 126

Hootsuite

OCTOBER 21, 2020

For many organizations, it’s not even a question: Marketers own social strategy. After all, if social media serves primarily as a promotional and communications channel, who else would run it? We surveyed 2,162 marketers and conducted in-depth interviews with executives at large enterprise companies.

Social Media 137

Social Media Committee Organization Survey 137

Sprout Social

JUNE 26, 2023

In a world where social media and technology have leveled the playing field between brands large and small, leaders know the only true differentiator is customer experience (CX). Sentiment analysis Sentiment analysis detects emotions or sentiments in data, which can be used to gauge how customers perceive your brand or your services.

Sentiment 102

Sentiment Analysis Patterns Price 102

Sprout Social

AUGUST 17, 2021

You just need social listening data. . Consumer social media usage is on the rise. People turn to social to make connections, share ideas or simply speak their minds. From established brands to startups, an unusual amount of companies have launched branded merch lines. — Adweek (@Adweek) July 11, 2021.

Questions 116

Questions Sentiment Meme Trends 116

Sprout Social

JANUARY 21, 2021

And social media is arguably the best channel for doing exactly that. In this guide, we’ll highlight how to use social listening for marketing messaging to make sure your campaigns resonate in 2021 and beyond. Heck, look no further than how hard some companies had to pivot during COVID-19.

Sentiment 133

Sentiment How To Marketing Analysis 133

Ignite Social Media

FEBRUARY 25, 2021

Masters on February 8, 2021. Several years ago, my leadership team encouraged me to endorse the creation of “core values” for our organization, Ignite Social Media. When core values become core, however, is when the company repeatedly takes actions based on them. This article was originally published on Inc.

Committee 155

Committee Exercises Team Sentiment 155

Sprout Social

APRIL 19, 2022

Let’s dive into what conversational marketing is and how it will help your social media strategy evolve. Conversational marketing and social media: How to adapt your strategy. More than two-thirds (68%) of people agree social empowers them to interact with brands and companies. Helpdesk integrations.

Conversation 99

Conversation Strategy Social Media Marketing 99

Sprout Social

JUNE 24, 2021

Using Sprout Social’s Advanced Listening , we analyzed over 149,000 messages across Twitter from April 1, 2021 to June 15, 2021, to learn more about how businesses are preparing for the future of work, how workers are reacting to it and how leaders can best support them no matter where they work. — Mark C. Anyone else?

Team 113

Team Marketing How To Policies 113

Sprout Social

DECEMBER 29, 2022

Taking a stand on social issues ultimately supports the larger community while building a brand’s trust, reputation and business. When a brand takes a stance that consumers align with, 36% of customers said they’ll purchase more from that company. The 2021 #Yardrunners Collection is available now. Maintaining customer loyalty.

Reputation 89

Reputation Sentiment Loyalty Nielsen 89

Sprout Social

APRIL 12, 2022

We’re sharing statistics on the intersection of social media and PR from Sprout Social’s State of Social Media Investment Report , along with other industry facts from top sources like Edelman. Some 73% of chief communications officers also report that social issues shifted their communications agenda.

Statistics 106

Statistics Skills Analytics Press Release 106

Sprout Social

JULY 12, 2022

Well, because the odds of something similar happening to your company are pretty high. Yet, fewer than half said their companies were prepared to respond quickly to a crisis. Yet, fewer than half said their companies were prepared to respond quickly to a crisis. Stock prices (for public companies). Sales and revenue.

Examples 109

Examples Brands Sentiment Reputation 109

Oktopost

APRIL 11, 2022

Monitoring and analyzing the strategies of other companies in your niche will help you identify room for improvement and optimize your own strategies. In this article, we’ll explain how B2B brands can use social listening to complete a comprehensive competitive analysis. How to Leverage Social Listening for Competitive Analysis.

Analysis 118

Analysis Price Influencer Sentiment 118

Oktopost

APRIL 21, 2022

Social listening and content development might sound like two totally different areas of digital marketing, but the truth is that they’re more connected than you think. Companies that leverage social listening during the creative process can develop content that’s more relevant to their audience’s interests.

Content 118

Content FAQ Sentiment Hashtag 118

Hootsuite

FEBRUARY 1, 2022

Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. If you’re having trouble understanding the concept, think of Twitch as a cool combination of live TV and social media. As of December 2021, the platform boasts over 7.5 We’ve got you covered. What is Twitch?

Marketing 102

Marketing Authentication Template Templates 102

Sprout Social

MAY 3, 2021

Brands and companies who are *just* reaching out to hire me and my Asian colleagues for speaking engagements and workshops next month for #APAHM …you’re late! — Katerina (@katerinajeng) April 16, 2021. — Angry Asian Man (@angryasianman) April 1, 2021. konaomie) April 23, 2021. Seen on Killian Court.

Brands 119

Brands Education Communities Authentication 119

Hootsuite

JANUARY 13, 2022

Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence. User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels. Testimonials.

UGC 145

UGC Content HootSuite Authentication 145

Sprout Social

JUNE 7, 2022

For an outsized impact, let social media be the secret sauce that elevates your strategy from “good” to “great.” Social’s role in investor relations has blossomed over the past few years, making it a go-to channel for listing day communications. Social media doesn’t just move markets on its own.

Strategy 113

Strategy How To Hashtag Team 113

Likeable

APRIL 26, 2021

In case you missed the big news , Likeable was recently acquired by digital transformation company 10Pearls ! Since its inception, 10Pearls has been a “double bottom line” company, created to deliver superior services and make a difference in the world. Throughout 2021, 50 households across the U.S. Get in touch.

Sentiment 91

Sentiment Campaign Team Small Business 91

Sprout Social

MARCH 8, 2021

Coined by marketer David Meerman Scott, newsjacking is when anyone offers valuable input on breaking news right as it gains widespread attention from the media and the public. When executed well, a brand that jumps on trending topics can reap the benefits of extensive press coverage and a boost in social media engagement.

Content 128

Content Trends How To Exercises 128

Sprout Social

MAY 5, 2021

Social media posts. Supporting your reps with data and sales enablement content not only makes your reps’ lives easier but also boosts your company’s bottom line. Some examples of sales enablement content that’s prime for social media include: Blog posts. Understanding customer sentiment.

Data 115

Data Marketing How To Collaboration 115

Oktopost

FEBRUARY 21, 2022

Any company’s most valuable asset are its employees—and if you’ve tried to recruit in the past two years, chances are, you know just how valuable they are. But B2B companies are now understanding another fact: employees can provide much more than their base job productivity. The State of B2B Social Media Marketing Report ).

Statistics 75

Statistics B2B LinkedIn Social Networking 75

Hootsuite

MARCH 15, 2021

— Daniel Dae Kim (@danieldaekim) February 20, 2021. — Zain Chagla (@zchagla) February 25, 2021. — kid_Qr (@meinca1959) March 11, 2021. MD, MS, FACS (@TomVargheseJr) February 12, 2021. — Kat Petty (@RorschachKat) February 25, 2021. We’re just doing it. StopAsianHate [link]. a @Lush Gift Set!

Twitter 145

Twitter HootSuite Notification Analytics 145

Buffer Social

AUGUST 2, 2023

I believe anyone can build a company as long as they have a clear vision, the market is right, they’re self-aware, understand the nuances of the industry, and they have the grit to power through the roadblocks. I subsequently built three profitable bootstrapped online businesses in the music industry, one I successfully sold in 2021.

Newsletter 83

Newsletter Reddit Sentiment Startup 83

Sprout Social

APRIL 26, 2022

And with new data revealing that the majority of people expect CEOs to be the face of change at a company, strong executive communications are a must. Executive communications can benefit both of these elements, your comms strategy as a whole and can even boost employee morale and company visibility. Any recommendations? Build trust?

Strategy 86

Strategy How To Training ROI 86

Pixlee

SEPTEMBER 29, 2020

The digital era has brought about a significant shift in how successful companies promote themselves. Social media engagement including liking, sharing, and commenting on posts. Attending company events, social gatherings, and demonstrations. Customers Buy From Companies That Resonate With Them.

Engagement 90

Engagement How To Metrics Loyalty 90

Sprout Social

MARCH 14, 2022

In 2021, following a year of social unrest and hyper-focus on racial inequality, consumers began calling on brands to put their money where their mouth is and invest in Black talent and programs to uplift Black communities. — Ben & Jerry's (@benandjerrys) January 14, 2021. Proctor & Gamble (P&G).

Campaign 110

Campaign Brands Communities Industry 110

Hootsuite

JULY 6, 2022

In a 2021 survey, 44% of people reported using Instagram to shop weekly. Social commerce is a subset of eCommerce. It involves buying and selling over social media. Instagram had over 2 billion monthly users in 2021, so it’s an easy way to reach a large audience. And to crowdsource sentiment on your brand.

Instagram 117

Instagram HootSuite UGC Influencer 117

Hootsuite

NOVEMBER 28, 2022

Reddit continues to grow by double digits every year, adding 25% more users in 2020 and 14% more in 2021. That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. But Reddit isn’t the best place for every company. The joys of technology.

Reddit 100

Reddit Brands Meme Forums 100

Sprout Social

SEPTEMBER 7, 2021

Of the billions (maybe trillions) of forgettable posts that are published on social every day, there are always a few social media campaign ideas that we can’t seem to forget. That successful social media campaign that goes viral for days and inspires a slew of copycats who wish they thought of the idea first.

Campaign 134

Campaign Social Media Collaboration Apple 134