Sprout Social

JULY 21, 2020

It’s no secret that social media professionals wear more than one hat. Social teams are vital for a business’ bottom line growth, but their work can often go unrecognized and unsupported. Social teams are vital for a business’ bottom line growth, but their work can often go unrecognized and unsupported.

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Social Media Strategies Summit

APRIL 22, 2021

It’s hard to understate the importance of social media in higher education marketing. Because teens – in other words, the ideal target audience for most higher ed marketing campaigns – use social media a lot. According to Common Sense Media , US teenagers average almost 7.5 Image source . Baylor University.

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Oktopost

JANUARY 6, 2021

Here you will find a summary of our latest webinar “From the Experts: 2020 Year in Review” hosted with our good friend Shannon Seastead, Sr. What Was the Biggest Impact Covid Had on Our 2020 Plans? In 2020, unless mobile numbers were provided, we had to rely on digital means of communication. Shannon Seastead, Sr.

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Review Team Social Media Resources 107

Ignite Social Media

MARCH 25, 2021

I’m Jim Tobin, the founder of social media agency Ignite Social Media (2007) and influencer marketing agency Carusele (2015). Ignite Social Media is known as “ the original social media agency ” because we were the first social media agency created out of whole cloth in the United States.

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Social Media Advertising Team Hubspot 172

Ignite Social Media

JUNE 8, 2020

The time has come to begin planning your brands’ annual back-to-school marketing strategy, but with the unpredictability of 2020, where do you begin? So, in preparation for what is likely going to be a very unique school year, our team compiled 5 tips to help you approach your back-to-school marketing strategy.

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Tips Strategy Marketing Social Media 169

agora pulse

OCTOBER 6, 2020

You’ve had your social media marketing agency for a while. Check out our tips for experienced social media managers who want to energize their agencies. Recently I published a detailed guide on How to Start a Social Media Marketing Agency: Step by Step. But now, it needs a little power boost.

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Hootsuite

APRIL 22, 2020

Today, we can count on social media livestreams to give us that what’s-going-to-happen-next magic on a more intimate scale. Armed with a smartphone and a social media account, anyone can be the director of their own live spectacular. Social media live streaming is dynamic, authentic and engaging.

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Social Media Privacy YouTube Instagram 145

Ignite Social Media

JANUARY 12, 2021

The spring of 2020 challenged marketers to publicly identify where their brands stood on these words and the issue of social justice. 2020’s social unrest made it abundantly clear that consumers want to know, or rather demand to know, that the brands they support share their values and beliefs. Unconscious bias.

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Ignite Social Media

JANUARY 14, 2021

A new year means a fresh start for your brand’s social media marketing strategy. As we enter 2021, it’s time to drop some of those bad social media habits and focus on tactics that are designed to drive real, meaningful results for your business. Using Other Digital Marketing Tactics on Your Social Media Platforms.

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Social Media Marketing Trends Communities 200

Ignite Social Media

MARCH 12, 2021

Once a force to be reckoned with, Snapchat more recently seems like an afterthought in most social media strategies. Until then, here’s some interesting data regarding the current state of Snapchat and its active users: As of Q4 2020 , Snapchat has accumulated over 265 million Daily Active Users, a 22% Y-o-Y growth.

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Features Social Media Marketing Activities 155

Buffer Social

DECEMBER 4, 2019

What’s coming to social media in 2020? It can be hard to predict the future, especially for something as fast-changing as social media. Social commerce is one of the hottest trends in social media today, and it looks to have an even bigger impact in 2020.

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Social Media Instagram Apparel Groups 98

Sprout Social

AUGUST 30, 2021

But just because you show up on multiple channels, does not guarantee a successful multichannel campaign—especially if your social media team was left out of the planning phase. According to the latest Sprout Social Index™, 86% of marketers believe social media influences their bottom line.

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Ignite Social Media

FEBRUARY 25, 2020

As brand marketers on social media, we typically play by the “rules” of whichever platform on which we’re looking to distribute our message, with the rules in this case being the algorithm, updates being rolled out, and new ad units the platforms want us to put money behind. Longform Video Content. Virtual Reality.

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Sprout Social

JANUARY 26, 2021

Because if 2020 taught us anything, it’s that nothing is for certain and plans can change on a whim. So instead of trying to anticipate the next big thing for 2021, we’re going in the opposite direction and sharing what not to do on social media based on what we learned in 2020. The social media do’s and don’ts for 2021.

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Social Media Metrics Data Team 143

Sprout Social

AUGUST 11, 2020

The integral role of social media in sports is hard to ignore. Athletes represent some of the most-followed accounts across social media at large. Heck, it’s hard to find an athlete that isn’t engaging with fans via social in some form. The current state of social media in sports.

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Sprout Social

FEBRUARY 11, 2021

In 2020, as many brands struggled to move their business online, find new ways to connect with their customers or discover their voice to take a stand, our agency partners led their clients to success, demonstrating grit and determination. Our very deserving 2020 Cultivate Award winner is Communicators Group. SproutPartner MVP.

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Ignite Social Media

JANUARY 3, 2020

A new decade is upon us, and with it comes a fresh lens through which we can view the world of social media. Ten years ago, social media platforms were developing (some yet to be developed) and foreign to marketers. Here are our social media predictions for 2020. Late last year, the app surpassed 1.5

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Instagram Reddit Upcoming Social Media 78

Sprout Social

OCTOBER 6, 2022

If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. In fact, it’s the dream of many social media managers. What makes a social media viral video?

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Video Social Media How To Trends 128

Buffer Social

DECEMBER 9, 2020

We are thrilled to welcome our new Chief Product Officer, Maria Thomas , to our team. Financial results from Q3 2020 Q3 2020 Total net income: $700,996 EBITDA margin: 16% MRR: $1,761,962 (up slightly from $1,705,370 MRR at end of Q2) We're projecting an overall end of year ARR at just over $21.1M.

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Sprout Social

FEBRUARY 5, 2024

With budget cuts, resignations and layoffs in diversity, equity and inclusion (DEI) departments, professionals and consumers alike have noticed a trend in companies backtracking on their social justice commitments made in 2020. There were a lot of commitments that were made in 2020 and beyond thinking about the value proposition.

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Sprout Social

DECEMBER 5, 2022

Ah social media. As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. Not so long ago, brands and executives were still wondering whether they should be on social media at all. Why social media is good. It’s corn. ??

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Social Media Crowdsourcing Privacy Comparison 140

Ignite Social Media

JUNE 23, 2020

The year 2020 has been an interesting year, and has had social media marketers asking more often than not, “should we pause our paid media and hold publishing content?”. However, in early June, our team witnessed a variety of different activities from brands that had us raising our eyebrows.

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Sprout Social

FEBRUARY 1, 2021

In a socially distanced year, businesses witnessed firsthand what a crucial role social media plays in connecting brands with their customers. For some brands, 2020 was all about trying new things on social, while others prioritized engaging the communities they’d already built.

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Social Media Social Media Management Marketing Communities 137

Oktopost

AUGUST 27, 2020

And everyone’s on social media. Heck, even celebrity dogs and cats are considered influencers in their respective fields in 2020. But, before we deep dive into social profiles let’s take a step back and realize why is influencer marketing booming for B2B marketing? billion by the end of 2020. Ann Handley.

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Sprout Social

JUNE 24, 2021

As COVID-19 cases dwindle, more people get vaccinated and mask mandates relax , employers worldwide are taking steps to define the future of work for their teams. April 2020: working from home sucks April 2021: if we have to go back to the office full-time I will quit. In March 2020, the idea of broadcasting from home was insane to me.

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Team Marketing How To Policies 113

Hootsuite

SEPTEMBER 8, 2020

Social media customer service means using social channels to provide efficient and effective customer service and support. Customers expect to be able to reach out to brands on social channels for help—and get a quick reply. Social media customer service stats. of them saying it’s their top choice.

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Social Media HootSuite Issues Team 145

Sprout Social

NOVEMBER 22, 2022

The demand for social media and content outsourcing is growing. Agencies are expanding their services and teams to keep up with the ever-changing social media landscape. Starting your own social media marketing agency. Here are five tips for starting your own social media marketing agency: 1.

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Social Media How To Marketing Price 98

Hootsuite

MAY 20, 2020

With the increased use of social tools for business communications, social media security is more important than ever. While the benefits of social are clear, there are risks to be wary of. If you are on social (and who isn’t?) , you need to protect yourself against common social media security threats.

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Social Media Tools Tips Policies 144

Sprout Social

APRIL 15, 2020

2020 kicked off a new decade with an entirely new way of life and set of rules for everyone. In the wake of the crisis, some brands and social marketers find themselves pivoting away from the social strategies they worked so hard to plan. Imagine each post sandwiched on social: ?? Scrap it if it feels tone-deaf.

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Strategy Metrics Hubspot Retail 142

Hootsuite

OCTOBER 25, 2021

There are many reasons to use social media to promote your business. But the tl;dr of all of them is: people are on social media. Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. Guess what?

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Likeable

JANUARY 6, 2021

We won’t recap everything that happened on social media in 2020 (because we already did !), Some of the predictions that were made for social media in 2020 held true, but no one could have guessed how the year would end up going—or how social media would react to all of it. We Don’t Know Her.

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Trends Social Media Forums Groups 128

Sprout Social

APRIL 27, 2020

Earlier this year, we presented our regular update with the latest data on the best times to post on social media. As daily routines changed overnight, more of people’s’ daily and work lives shifted to online, and social media became an even more important tool for connection. Changes in social media message volume.

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Engagement Social Media Patterns Health Care 145

Sprout Social

MARCH 1, 2023

Everyone—from marketers to social media users—loves creators. According to a Q1 2023 Sprout pulse survey, over two-thirds (79%) of marketers plan to spend up to 50% of their total social budget on content creators. Enter creator Christina Najarr, better known as Tinx on social media.

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Products Team Focus Group Collaboration 91

Likeable

OCTOBER 14, 2020

2020 has been a hard year for many of us, and even though social media has come under greater scrutiny, we have also found ourselves using it more. In accordance with most people using social media more, most brands are ranking it increasingly more important. Through this, you’re going to be on social media.

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Pixlee

JULY 22, 2020

Social media tools help marketers and creators get the most out of social platforms. The right social media tools in 2020 help improve your reach and engagement, but also create valuable moments of community and conversation. More than half of all brand discovery ( 52% ) is happening in public social feeds.

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Social Media Tools UGC Curation 56

Sprout Social

AUGUST 25, 2020

As part of these ongoing efforts, Twitter proactively verified all candidates running in 2020 congressional and gubernatorial party primaries. — Twitter Support (@TwitterSupport) March 21, 2020. — Twitter Public Policy (@Policy) January 29, 2020. New account labels in 2020. pic.twitter.com/RrDypu08YZ.

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agora pulse

JANUARY 30, 2021

Bonus Materials: FREE Social Media Content Calendar. Are you approaching your social media strategy like you always have? In this new year, level up with these social media tips from experts. What top tips do you need to know to level up your social media strategy in 2021? Need inspiration?

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Social Media Tips Strategy LinkedIn 132