Sprout Social

JULY 12, 2022

In today’s fast-moving market, it’s more critical than ever for brands to be agile and resilient in the face of unfavorable public opinion. To that end, we’ve rounded up a handful of successful crisis communication examples and synthesized them into a list of lessons marketers can learn from them. Stock prices (for public companies).

Examples 111

Examples Brands Sentiment Reputation 111

Hootsuite

SEPTEMBER 28, 2020

Social has earned a well-established seat at the marketing table. In our Social Transformation Report , we partnered with Altimeter Group to survey 2,162 marketers and conduct in-depth interviews with leading brands to uncover the value organizations find when they invest in social. Make social listening part of your strategy.

Marketing 144

Marketing Committee Health Care Organization 144

Sprout Social

MARCH 14, 2022

Every year, marketing and brand teams gather together to plan out their content calendars and campaigns. The marketing and advertising industry hasn’t always had the best reputation for inclusive campaigns. In 2020, they partnered with civil rights activist, Colin Kaepernick, for the release of their Change The Whirled flavor.

Campaign 112

Campaign Brands Communities Industry 112

Sprout Social

JUNE 15, 2020

However, the impact of GDPR on digital marketing is ongoing and businesses in the EU aren’t the only ones affected. Marketers should take the time to understand the implications of GDPR, privacy laws and what it all means when it comes to social media. How does GDPR affect marketing on social media? Good question!

Social Media 131

Social Media Privacy Marketing Policies 131

Sprout Social

MAY 24, 2022

As consumers turn to social media for everything from education to entertainment and more, the channel’s role in a successful integrated marketing strategy expands. Brand marketing is a highly competitive arena. Email marketing campaigns. Many brands realized this throughout 2020, including the NAACP. Paid search.

Sentiment 97

Sentiment Metrics Hashtag Review 97

Sprout Social

FEBRUARY 20, 2020

This is opening up a new world of possibilities for not only marketers but also for sales teams, product teams, research and development, and so much more. It’s time to look beyond your marketing department and begin working with other departments, identifying their listening goals and figuring out how to tie it all back to the bottom line.

Strategy 118

Strategy Sentiment Social Media Management Analysis 118

Sprout Social

APRIL 12, 2022

Knowledge of SEO, influencer marketing, social media campaigns, link building and trending topics all sit on the wishlist of skills. According to a report by Edelman, 43% of professionals said COVID-19 and the events of 2020 significantly disrupted their communications agenda. Gauge positive and negative sentiment from audiences.

Statistics 107

Statistics Skills Analytics Press Release 107

Sprout Social

MARCH 26, 2020

In the last decade, social media has rapidly evolved and become a major element of marketing in all industries. They are key players in managing their company’s reputation, deploying customer service, acquiring customers, spotting trends and navigating breaking news. . — Sprout Social (@SproutSocial) March 19, 2020.

Social Media Management 144

Social Media Management Social Media Comparison Energy 144

Sprout Social

MARCH 19, 2020

Whether providing full-service social solutions, specialized brand marketing or stepping in for a specific campaign or project, agencies cater to their clients first and foremost. But with a client-first mindset, some agencies forget to prioritize their own marketing efforts as well. . more likely to be considered reputable.

Social Media 111

Social Media Strategy Case Study RFP 111

Hootsuite

JANUARY 13, 2022

60% of marketers agree that authenticity and quality are equally important elements of successful content. Audiences will quickly sniff out the false sentiment, which could seriously damage your brand reputation. Audiences will quickly sniff out the false sentiment, which could seriously damage your brand reputation.

UGC 145

UGC Content HootSuite Authentication 145

Sprout Social

APRIL 26, 2021

Having an online review management strategy is another essential part of the larger digital marketing toolkit. For any business, you want to have a positive brand sentiment because happy customers refer other customers and become brand advocates. Why are Yelp reviews so important?

Review 127

Review How To Guidelines Badge 127

Sprout Social

JUNE 22, 2021

Once marketers identify which social media platforms their audience uses, they also need to familiarize themselves with the in’s and out’s of what makes each platform tick. Sprout data reveals 54% of marketers say video is the most valuable content for achieving their brand’s social goals, making YouTube a prime candidate for brands.

Platform 118

Platform Social Media Tumblr Reddit 118

Keyhole.co

OCTOBER 7, 2020

That’s what sentiment analysis tools are for. In this blog, we’ll cover the basics of sentiment analysis tools, and why every company should use them. Then, we’ll give you a list of the top sentiment analysis tools on the market in 2020, including the pros and cons of each tool. What is a sentiment analysis tool?

Sentiment 59

Sentiment Analysis Tools Price 59

Sprout Social

OCTOBER 11, 2022

As mentioned earlier, your core values should guide your social marketing efforts. Explore the themes and patterns of the conversation and general sentiment. The University of Colorado College of Engineering & Applied Science implemented social silence across all platforms in the beginning of June 2020 for two weeks.

Eventful 114

Eventful Social Media How To Sports 114

Sprout Social

FEBRUARY 8, 2021

Voice of the customer is a market research term for the process of collecting, analyzing and implementing customer feedback data. — Burger King (@BurgerKing) September 22, 2020. Social listening is great for monitoring brand sentiment, understanding your customers’ needs and wants and keeping an eye on your competitors.

Data 125

Data Survey How To Review 125

Sprout Social

AUGUST 19, 2021

Executives overwhelmingly agree that social commerce is driving an increasing portion of their company’s marketing-driven revenue, according to The State of Social Media Investment Report. MADE , a trendy furniture and accessories brand, was one of the first UK businesses to take on Facebook Shops when it launched in Europe in 2020.

Examples 133

Examples Tips Patterns Instagram 133

Sprout Social

APRIL 15, 2024

A cybersecurity attack or reputational crisis that can turn a normal working day into a sink or swim scenario. However, an effective crisis communication strategy can help your company plan for a worst case scenario and emerge with your reputation intact. When COVID-19 hit in early 2020, businesses had to adapt operations overnight.

Press Release 94

Press Release Banking Reputation Marketing 94

Oktopost

MARCH 16, 2022

Here’s when social media sentiment analysis comes into play. In this piece, we’ll cover what a sentiment analysis is, how to track it, and what the benefits are for B2B brands. Jump to a section: What is a Social Media Sentiment Analysis? How Does a Sentiment Analysis Work? Why is a Sentiment Analysis important?

Sentiment 109

Sentiment Analysis Social Media How To 109

Sprout Social

MAY 4, 2021

Executives overwhelmingly agree that social commerce is driving an increasing portion of their company’s marketing-driven revenue, according to The State of Social Media Investment Report. When it comes to brand reputation, the buying experience is just as important as the product itself. You only get one first impression.

Retail 139

Retail Instagram Buy Social Media 139

Sprout Social

DECEMBER 5, 2022

— Shedd Aquarium (@shedd_aquarium) April 8, 2020. Social gives you the opportunity to get insightful feedback on your product or service all while building a community that can further amplify your digital marketing without having to spend large advertising budgets.”. Enables instant communication. Ability to crowdsource.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Hootsuite

FEBRUARY 12, 2020

Many businesses have used Facebook Messenger marketing to drive results across the customer journey—from building awareness to securing sales. Plus, we include tips and best practices for your next Facebook Messenger marketing campaign. And that trust can be earned on reputation alone. Build trust in your brand. It’s simple.

Facebook 145

Facebook HootSuite Badge Survey 145

Keyhole.co

NOVEMBER 19, 2020

This Social Media Monitoring Tools List has been updated as of November 2020. Social media monitoring tools allow marketers to do the following: Get quality audience data. Take relevant actions, based on the data collected, to keep or build a good reputation and drive ROI. Also, the loading time is reportedly slow. Glean.info.

Tools 98

Tools Social Media Sentiment Price 98

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. B2B marketing helps Adobe ink bigger contracts. Here’s how to use social media for B2B marketing, social selling, customer service and more.

B2B 98

B2B Social Media Tools Tips 98

Hootsuite

JUNE 22, 2020

But for most brands, reputation and public perception matter. Maintain your reputation. — Pop-Tarts (@PopTartsUS) March 10, 2020. Analyze customer sentiment. Brand monitoring allows you to take the pulse to see how customers are feeling and assess the social sentiment. What are they saying? Critical keywords.

Brand Monitoring 141

Brand Monitoring Tools Brands HootSuite 141

Sprout Social

FEBRUARY 17, 2023

Co-branding is a marketing strategy for businesses to work together and reach a wider audience with new products. Co-branding is a marketing strategy where two brands collaborate together with the end goal typically being a new, collaborative product. This exciting perk makes it much easier to market co-branded products.

Brands 103

Brands Sentiment Collaboration Survey 103

Hootsuite

MAY 1, 2023

Protect your brand reputation A clear set of social media policies and guidelines for employees defines your brand voice. There can be legal and reputational consequences as well. Be prepared for a crisis Not every brand will have to deal with a reputational crisis. This is key to minimizing reputational damage. #1

Social Media 104

Social Media Guidelines HootSuite Policies 104

Hootsuite

MARCH 2, 2023

In today’s digital age, it’s crucial for marketers to take steps to protect their brand safety online. But it also comes with the risk of associating a brand with content that can harm its reputation. Brand safety means ensuring that a business’s ads aren’t associated with content that could damage the brand’s reputation.

Social Media 97

Social Media Brands HootSuite Policies 97

Hootsuite

AUGUST 19, 2020

Social media campaigns are the rocket fuel of your marketing efforts: a concentrated burst of energy that pays off in a major boost to your brand reputation, awareness or sales. That idea came hot on the heels of their latest social media marketing campaign, #CouldUseABeer. — Coors Light (@CoorsLight) April 28, 2020.

Campaign 145

Campaign Social Media Travel Hashtag 145

Sprout Social

MARCH 31, 2020

In short, a crisis represents any social media activity that potentially hurts your brand’s reputation or ability to do business. Also, note that not all crises are totally within your control as a marketer. — Vanessa Hudgens (@VanessaHudgens) March 17, 2020. — DevaCurl (@DevaCurl) February 29, 2020.

Social Media 135

Social Media Sentiment Examples Issues 135

Hootsuite

MAY 10, 2021

Even the tech giant, which abstained from traditional social media marketing for light-years by Internet standards, now posts regularly across multiple accounts and channels. Depending on the industry, companies may also run separate accounts for support, marketing, different verticals, divisions, and even recruitment.

Examples 145

Examples Company Social Media Apparel 145

Keyhole.co

MAY 18, 2023

82% of B2B content marketers use Twitter. more likely to reach KPIs if marketing launches on Twitter. 75% of B2B marketers advertise on LinkedIn. 93% of B2B marketers use LinkedIn. 77% of marketers agreed they received the best organic results from LinkedIn. 93% of B2B marketers use LinkedIn. Brands are 2.3x

Statistics 59

Statistics Social Media B2B YouTube 59

Oktopost

MAY 2, 2023

Insight into your market, the wants driving it and the needs holding it back – what prospects are getting from competitors, and what they’re not getting from you – and how to ensure you’re never too far from their thoughts when the conversations are relevant to your industry. By 2021, almost half of marketers had embraced social listening.

Sentiment 62

Sentiment B2B Trends Social Media Management 62

Hootsuite

MARCH 27, 2020

ChewFor) March 23, 2020. A post shared by Maia Shibutani, Alex Shibutani (@shibsibs) on Mar 20, 2020 at 10:43am PDT. But in a crisis, bad information doesn’t merely damage reputations, it can be outright dangerous. — Shoppers Drug Mart (@ShopprsDrugMart) March 12, 2020. They should double the rates especially now.

Social Media 145

Social Media How To Policies Team 145

Keyhole.co

NOVEMBER 4, 2020

Updated – November 2020. Did you miss our previous article on the best Sentiment Analysis Tools? You guessed it: 2020 accelerated the role that social media has in purchasing decisions. This tool is a huge timesaver for social media marketers. No worries, you can read it here: [link]. Start Free Trial. Agorapulse.

Analytics 105

Analytics Social Media Tools Price 105

Sprout Social

OCTOBER 6, 2020

If you want to attract the best employees to your workforce, then it’s important to start learning key employer branding strategies to leverage the power of a strong reputation. It dictates your reputation not only among consumers but also with shareholders, employees and future job candidates. JobOpening #Marketing [link].

Class 97

Class Brands Review Authentication 97

Sprout Social

DECEMBER 9, 2021

Social commerce sales will more than double in the US from almost $28 billion in 2020 to over $56 billion in 2023. From a brand perspective, reviews are key for audience growth and reputation management. One in three consumers says it would be their preferred way to learn about brands going forward. Why is social commerce so popular?

Social Media 144

Social Media Review Buy Engagement 144

Sprout Social

SEPTEMBER 2, 2021

In the world of retail, brands fall into one of two camps: those that embrace social media marketing as a critical component of their customer experience, and those that view it as a nice-to-have. But therein lies the challenge of social media marketing for retailers, too. Nespresso also uses a multi-pronged marketing approach.

Retail 98

Retail Social Media UGC How To 98