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4-Day Work Weeks: Results From 2020 and Our Plan for 2021

Buffer Social

In March and April of 2020, work and life as we knew it was changing. I surveyed our team members (all 84 of whom are spread out across the globe) to understand the best way to help them cope with so many things shifting at once. For our Engineering teams, the number of total coding days went down.

Survey 96
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The Complete Guide to YouTube Marketing in 2020

Hootsuite

predominant age range ( 81% of 15–25 year-olds ), and viewing preferences ( 70% of watchtime is on mobile). This way your title is less likely to be cut off in suggested videos, search, and mobile results. Make the most of your 5,000 character and 15 hashtag limit. But remember to follow YouTube’s hashtag rules.

YouTube 145
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Why social commerce will rule social media in 2020

Buffer Social

What’s coming to social media in 2020? Social commerce is one of the hottest trends in social media today, and it looks to have an even bigger impact in 2020. How to get started with social commerce in 2020. The Science of Social Media is proudly made by the Buffer team. Focus on your best, lowest-cost products.

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Using social listening to surface trends to your audience

Sprout Social

Native analytics tools on different social media platforms give you some idea of the trending conversations and hashtags relevant to your business. On the desktop client or mobile app, it shows you “What’s happening” and gives you a real-time update of trending topics and hashtags. Identify trending niche hashtags on Instagram.

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TikTok Analytics Defined for Brands and Marketers

Ignite Social Media

While the global COVID-19 pandemic may have attributed to the spikes in downloads and usage in 2020, the social network itself has done a good job of keeping users coming back for more. Note, these are all available on both mobile and desktop when you navigate to the appropriate analytics tabs. Audience Location/Territories.

Analytics 154
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Start Growing Your Twitter Profile With These Tips and Tricks

agora pulse

To help you, check out my best agency director hacks to grow your Twitter profile in 2020, and find out why making your mark in the Twittersphere is as important as ever. When fine-tuning your marketing strategy for the year ahead, knowing the stats for 2020 is a must. 80% of Twitter users access the platform on a mobile device.

Twitter 129
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Instagram Reels 101: Everything Your Brand Needs to Know to Get Started

Social Media Strategies Summit

So you might think the team at Instagram would be pretty content with how things are going. As a quick aside, it’s worth pointing out this isn’t Facebook’s first TikTok-inspired rodeo – it rolled out the ill-fated Lasso in late 2018, only to kill it off in July 2020 due to lack of uptake. Image source. Ever used TikTok?

Instagram 233