Ignite Social Media

JUNE 8, 2023

Getting your content shared on social media is one of the most challenging parts of being a marketer. But what's really the formula for creating shareable content? Crafting engaging and shareable content is the key to unlocking greater reach and interaction on social media platforms.

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Social Media Strategies Summit

DECEMBER 4, 2020

The holidays are upon us, and while 2020 has brought many changes to the way we live our lives, retailers and consumers alike are still eagerly looking forward to this traditional shopping season. Get started with our top ways to use social media to drive action this holiday season. Image Source: Anthropologie Pinterest.

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Pam Moore

DECEMBER 9, 2019

Hey digital and social media marketers! Have you noticed how noisy the digital and social web is becoming? If you are not planning your content for 2020 you are already falling behind. The last thing your audience and dream customers want from you is more content. Content is not a silo.

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Ignite Social Media

DECEMBER 14, 2020

In a year where 90% of social media plans were thrown out the window, we’re still trying to predict what major occurrences will happen in the months ahead. Below our agency has broken down several 2021 social media predictions, accompanied by valuable resources designed to help you set the foundation for your 2021 strategy.

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Sprout Social

MARCH 12, 2024

The 2024 US presidential election is several months away, but social media is already politically charged. According to Sprout Social Listening data , from January 1 to March 6, 2024 there were almost 7.6 In a typical year, running social media for a brand account is complex. Will brands sit this one out?

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Hootsuite

OCTOBER 27, 2020

More than 4 billion people around the world now use social media each month, and an average of nearly 2 million new users are joining them every day. The world is spending more time on social media too, with the typical user now spending roughly 15 percent of their waking life using social platforms.

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Social Media Strategies Summit

OCTOBER 21, 2021

Having a CEO with an active presence on social media can be beneficial for the organization for several reasons. According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media. But there are also plenty of good examples of CEOs using social media.

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Ignite Social Media

SEPTEMBER 27, 2019

As the social media landscape continuously shifts, so must your brand strategy for operating on the various platforms. Here are three social media statistics for 2020 that you’ll want to consider when mapping out your strategy. . Gen Z will account for 32% of the global population by 2020.

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Social Media Today

DECEMBER 22, 2019

We can try to predict the future direction of social media, but what strategies are marketers actually planning to implement in the coming year? We conducted a new survey to find out.

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Hootsuite

APRIL 22, 2020

…Well, I guess technically it’s less of a club, and more of a list of really fascinating reads, perfect for a social media manager who wants to level up their game. Bonus: Download our free guide that shows you how to 10X your social media performance and beat your competitors. But still. You’re engaging with fans.

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The Realtime Report

FEBRUARY 6, 2020

3 Tips to Help You Optimize Your Digital Marketing Efforts in 2020. If you’re a business owner or marketer in 2020, you’re probably overwhelmed with the number of options and resources you have to reach your customers. Remember, Content Is King. Any questions your customers have is a good place to start when writing content.

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Social Media Today

NOVEMBER 9, 2020

Pinterest has published its latest transparency report, highlight all the content removals it's undertaken in the first half of 2020.

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Later

DECEMBER 23, 2019

Never miss a social media moment! From #WorldEmojiDay to #NationalSelfieDay, keep your Instagram up-to-date and plan your content ahead of time with our free 2020 social media holidays calendar. 2020 List of Social Media Holidays.

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Oktopost

JUNE 4, 2020

A decade ago Zappo’s had a social media policy for employees that was more or less the industry standard: “Be real and use your best judgment”. But with the metaphorical and literal explosion of social media, defining “best judgment” and “be real” has gotten a lot less straightforward. Use of company social accounts.

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Pixlee

APRIL 28, 2021

In other words, to stand out, you need to create campaigns that highlight real people’s experiences using your product, a way of social proof marketing. This is where user-generated content (UGC) campaigns come in. With UGC campaigns, it’s your customers who showcase your product across social media channels through content they made.

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agora pulse

DECEMBER 22, 2020

Struggling to put together a social media content strategy? I work on all things social media strategy for the company. We get a lot of questions about social media from our audience. Here’s the stuff that actually matters when building a successful social media content strategy.

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Sprout Social

AUGUST 3, 2023

In the span of 26 years, social media has transformed from a simple communication tool to a powerful marketing platform. And as a result, so has the role of social media managers. From content creation to community management, the responsibilities of social teams have expanded significantly.

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Hootsuite

APRIL 22, 2020

Today, we can count on social media livestreams to give us that what’s-going-to-happen-next magic on a more intimate scale. Armed with a smartphone and a social media account, anyone can be the director of their own live spectacular. Social media live streaming is dynamic, authentic and engaging.

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agora pulse

OCTOBER 6, 2020

You’ve had your social media marketing agency for a while. Check out our tips for experienced social media managers who want to energize their agencies. Recently I published a detailed guide on How to Start a Social Media Marketing Agency: Step by Step. Table of Contents. Sharing content.

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Ignite Social Media

JUNE 8, 2020

The time has come to begin planning your brands’ annual back-to-school marketing strategy, but with the unpredictability of 2020, where do you begin? Both influencer marketing and social media marketing can easily adhere to this, but TV spots and print ads pose challenges. We’re here to help.

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Ignite Social Media

AUGUST 31, 2021

It’s hard to believe we are now approaching the end of 2021 when it sometimes feels 2020 was only yesterday. 2020 also made a significant impact on the state of social media , evolving trends, and what the world deems important in life and from brands. Cause Marketing Continues to be a Top Social Media Trend.

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Ignite Social Media

JANUARY 14, 2021

A new year means a fresh start for your brand’s social media marketing strategy. As we enter 2021, it’s time to drop some of those bad social media habits and focus on tactics that are designed to drive real, meaningful results for your business. Using Other Digital Marketing Tactics on Your Social Media Platforms.

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agora pulse

DECEMBER 23, 2019

We asked some of our favorite social media experts to share what they look forward to seeing in social media for 2020. Here’s what got them bright-eyed and excited … Jay Baer: “2020 is going to be the year that brands stop random acts of social. Back to social, and a retreat from media.”

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Later

NOVEMBER 5, 2020

Have you ever struggled to create a social media post? On the days when you’re feeling uninspired, having content pillars to reference can be a huge help! . Using content pillars for social media is a great way to stay organized, be consistent, and create high-quality content your audience will love. .

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Ignite Social Media

FEBRUARY 25, 2020

As brand marketers on social media, we typically play by the “rules” of whichever platform on which we’re looking to distribute our message, with the rules in this case being the algorithm, updates being rolled out, and new ad units the platforms want us to put money behind. Longform Video Content. Facebook Stories.

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Oktopost

JANUARY 6, 2021

Following the success of our From the Experts webinar series, we wanted to provide you with this content through another channel to make it easily accessible and digestible for our audience. Here you will find a summary of our latest webinar “From the Experts: 2020 Year in Review” hosted with our good friend Shannon Seastead, Sr.

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Buffer Social

DECEMBER 4, 2019

What’s coming to social media in 2020? It can be hard to predict the future, especially for something as fast-changing as social media. Social commerce is one of the hottest trends in social media today, and it looks to have an even bigger impact in 2020.

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Ignite Social Media

DECEMBER 9, 2019

We are proud to announce that Ignite Social Media has been named a top marketing agency of 2020 by Chief Marketer. We received this honor in 2019 and were thrilled to be included for 2020, as well! We were one of 27 agencies in the social media marketing category. About the Top Marketing Agencies List.

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Ignite Social Media

MARCH 5, 2020

In 2020, we’ll continue to see brands find ways to sell products whether that’s through influencers, user-generated content or co-branded content partnerships. . Interested to learn about these two social media monetization methods? Drop us a line, we’re happy to help! .

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Ignite Social Media

APRIL 27, 2020

With each unprecedented day passing, social media apps have quickly become the frontlines for many to source out news, seek entertainment, and stay connected with their loved ones. We have recapped some of the April social media trends we saw and how they have adapted to our world’s ongoing situation.

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Ignite Social Media

MARCH 12, 2021

Once a force to be reckoned with, Snapchat more recently seems like an afterthought in most social media strategies. Until then, here’s some interesting data regarding the current state of Snapchat and its active users: As of Q4 2020 , Snapchat has accumulated over 265 million Daily Active Users, a 22% Y-o-Y growth.

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Sprout Social

JANUARY 26, 2021

Because if 2020 taught us anything, it’s that nothing is for certain and plans can change on a whim. So instead of trying to anticipate the next big thing for 2021, we’re going in the opposite direction and sharing what not to do on social media based on what we learned in 2020. The social media do’s and don’ts for 2021.

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Sprout Social

FEBRUARY 5, 2024

With budget cuts, resignations and layoffs in diversity, equity and inclusion (DEI) departments, professionals and consumers alike have noticed a trend in companies backtracking on their social justice commitments made in 2020. There were a lot of commitments that were made in 2020 and beyond thinking about the value proposition.

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Sprout Social

FEBRUARY 11, 2021

In 2020, as many brands struggled to move their business online, find new ways to connect with their customers or discover their voice to take a stand, our agency partners led their clients to success, demonstrating grit and determination. Our very deserving 2020 Cultivate Award winner is Communicators Group. SproutPartner MVP.

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Pam Moore

DECEMBER 10, 2019

Hey content marketers, digital marketing and social media managers! The answers to these questions will make or break your content marketing success online. Do you have a plan with goals and metrics for your content? How do you measure results of the content you publish online? Here is the thing.

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Sprout Social

OCTOBER 6, 2022

If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. In fact, it’s the dream of many social media managers. What makes a social media viral video?

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Oktopost

AUGUST 27, 2020

And everyone’s on social media. Heck, even celebrity dogs and cats are considered influencers in their respective fields in 2020. But, before we deep dive into social profiles let’s take a step back and realize why is influencer marketing booming for B2B marketing? billion by the end of 2020. Ann Handley.

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