Hootsuite

DECEMBER 10, 2019

If you want to be successful on social media in 2020, you need to base your strategy on the latest real-word data and social media trends. This gave us multiple perspectives on the social trends that matter most in the year ahead. Top 5 social media trends for 2020.

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Trends Social Media CPA Sports 145

Sprout Social

AUGUST 25, 2020

Being verified on Twitter is somewhat of a status symbol as it indicates that a profile is authentic. The coveted blue verification badge that appears on Twitter profiles lets people know that the account is of public interest and, most importantly, authentic. — Twitter Support (@TwitterSupport) March 21, 2020.

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Twitter Badge Authentication Applications 139

Keyhole.co

DECEMBER 3, 2020

While marketing strategies can vary from industry to industry, there’s one thing they all have in common – social media marketing is always a good idea. Do you want your social media campaigns make a splash in style? Savage X Fenty Key Elements to a Successful Fashion Social Media Campaign. Ready to dig in?

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Fashion Campaign Social Media Hashtag 105

Ignite Social Media

APRIL 27, 2020

With each unprecedented day passing, social media apps have quickly become the frontlines for many to source out news, seek entertainment, and stay connected with their loved ones. We have recapped some of the April social media trends we saw and how they have adapted to our world’s ongoing situation.

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Trends Social Media Instagram Authentication 149

Social Media Strategies Summit

NOVEMBER 7, 2018

It’s a good time to take stock of your social media marketing strategies to assess what’s working and where you have room to improve. There is a lot of chatter about emerging social media sites, and where brands should make investments in 2019. So how is a social media marketer to decide?

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Platform Social Media Influencer Trends 271

Social Media Strategies Summit

DECEMBER 17, 2020

Thanks to our year of physically distancing from friends, colleagues, and family – consumers have come to rely on social media more than ever before. No one could have predicted the surge we saw in social media use in 2020: as of July, 4.57 billion people were reported as social media users.

Social Media 130

Social Media Metrics Instagram Trends 130

Pixlee

JULY 22, 2020

Social media tools help marketers and creators get the most out of social platforms. The right social media tools in 2020 help improve your reach and engagement, but also create valuable moments of community and conversation. More than half of all brand discovery ( 52% ) is happening in public social feeds.

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Social Media Tools UGC Curation 56

Sprout Social

FEBRUARY 21, 2022

Anyone who manages their company’s social media for a living operates every day in fear of being the one at the helm when the company Twitter account is hacked. Let’s state the obvious: Social media governance is not the sexy side of social. The EQ you need to run social media is really high.

Social Media 125

Social Media Pharmaceuticals Energy Policies 125

Hootsuite

OCTOBER 26, 2020

Any brand using Twitter as part of its social media marketing plan likely recognizes Twitter updates each month. Staying on top of new Twitter updates can help your brand make the most of the social media platform and try out the new features. Top Twitter updates you need to know in 2020.

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Twitter API Trends HootSuite 144

Hootsuite

OCTOBER 25, 2021

There are many reasons to use social media to promote your business. But the tl;dr of all of them is: people are on social media. Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. Guess what?

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Social Media Meme HootSuite Influencer 142

Keyhole.co

DECEMBER 17, 2020

Top 5 Instagram Influencer Marketing Campaigns in 2020 – UberEats, Chipotle and Hinge X Rebel Wilson – McDonald’s X Travis Scott – HelloFresh X Micro-influencers and Mindy Kaling – Biossance X JVN – ASOS X Micro-influencers (#asseenonme) What to Look for In An Influencer ? What is Influencer Marketing?

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Influencer Campaign Instagram Data 128

Likeable

OCTOBER 14, 2020

2020 has been a hard year for many of us, and even though social media has come under greater scrutiny, we have also found ourselves using it more. In accordance with most people using social media more, most brands are ranking it increasingly more important. Through this, you’re going to be on social media.

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Hootsuite

JULY 7, 2020

Social media and activism have been inseparable since the 2010 Arab Spring demonstrations and since 2013, when the #BlackLivesMatter hashtag was used for the first time. In both events, social media and hashtags played an instrumental role in mobilizing the human rights movement offline. What is social media activism?

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Pixlee

APRIL 28, 2021

With UGC campaigns, it’s your customers who showcase your product across social media channels through content they made. MADE.com is an upscale furniture company that has always relied on user-generated campaigns to ensure continued fresh and engaging content. Source: Social Media Today. Let’s start! The result?

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Campaign UGC Content Sports 97

Pixlee

AUGUST 17, 2020

The social media landscape is changing rapidly, as are the social media tactics brands use to stay in touch with their fans. Unfortunately, many companies lose customers because they cling to outdated social media tactics. But this tactic ignores the social aspect of social media.

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Social Media Authentication UGC Communities 96

Pixlee

AUGUST 12, 2020

But is influencer fraud as big of an issue in 2020? As brands and influencers look prioritize authenticity and genuine connection, the answer lies in the data. And so far, it hasn’t changed much in 2020. Check the Authenticity of an Influencer. How does one actually measure authenticity?

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Influencer Authentication Metrics ROI 77

Buffer Social

JUNE 22, 2023

Jahleane Dolne started creating content a year after college graduation in 2020, but it was the $20 she spent on a LinkedIn optimization course that really changed her life. Embrace authenticity in your content No one can share your story like you. This statement is a common refrain across Jahleane’s social media.

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Social Media Authentication YouTube LinkedIn 78

Pixlee

MAY 21, 2020

2020 has presented some unique changes to the way brands engage both organically and through paid social. And while many budgets have been shifted online, paid social has remained an interesting indicator of the state of marketing. Social Ad Spending is Increasing Overall – but has Taken a Hit. And for good reason, too.

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Sentiment B2B HootSuite Retail 95

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. Understanding these different types of social media will help you develop a better content strategy and know where to focus your time and energy.

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Types Social Media Microblogging Overview 145

agora pulse

JANUARY 13, 2021

A good social media caption has the power to attract, engage, and convert fans. In this article, we’re going to look at how to write captivating captions for social media and which brands are doing captions very well. Benefits of Great Social Media Captions . LinkedIn Company Update: 700.

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Social Media Engagement Tips Hashtag 191

Sprout Social

AUGUST 11, 2020

The integral role of social media in sports is hard to ignore. Athletes represent some of the most-followed accounts across social media at large. Heck, it’s hard to find an athlete that isn’t engaging with fans via social in some form. The current state of social media in sports.

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Sports Engagement Social Media How To 135

Later

DECEMBER 11, 2019

Wondering what big influencer marketing trends are coming in 2020? . Influencers continue to be a hot topic on social media, and by the looks of it, you can expect to keep seeing more #sponsored posts flooding your feeds. Ready to learn what the future has in store? christinagalbato. socialstudies.io. elizabethgilmore.

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Influencer Trends Marketing Instagram 94

Later

JUNE 12, 2020

To help you better understand the holiday and how brands can successfully celebrate Juneteenth on social media, we asked social media strategist and photographer Dante Nicholas to share his knowledge on the day! Both Twitter and Square are making #Juneteenth (June 19th) a company holiday in the US, forevermore.

Social Media 106

Social Media Brands Creative Commons Education 106

Sprout Social

OCTOBER 11, 2022

Whether you’re in PR or a Social Media Manager, knowing how to navigate online interactions is important. Managing social media moderation is especially critical to plan ahead for as news becomes more continual and even more immediate. What is social media moderation? Enter social media moderation.

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Eventful Social Media How To Sports 115

agora pulse

JUNE 30, 2020

A little psychology goes a long way in social media posts. Here’s a look at some tips and tricks from the world of psychology that can help social media managers engage more with their audiences. If you think the success of certain brands on social media is pure chance, think again. Use Authority.

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Social Media Engagement Tips Pharmaceuticals 207

Later

DECEMBER 23, 2020

Ready for some predictions to fire up your social media strategy in 2021? 2020 was a challenging time for businesses big and small, creators, influencers, and everyone in between. So to help you get a head start on your social strategy for the new year, we’ve lined up our top predictions for the next 12 months (and beyond!):

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Social Media Strategy Meme Instagram 120

agora pulse

DECEMBER 17, 2019

As director of Contentworks Agency , I’m using December to plan for 2020 and make a commitment to improving and evolving my social media strategies. So, let’s look at some New Year’s resolutions that social media managers should consider. Get Authentic. Does your brand look inauthentic on social media?

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Social Media Authentication comScore Social Media Management 82

Hootsuite

SEPTEMBER 1, 2020

Top Facebook updates you need to know in 2020. August 2020 Facebook updates. The social media platform is, however, in a bit of a tussle with Apple’s App Store over tickets sold via the iOS app. 2020 Voting Information Center. The 2020 U.S. — Rob Leathern (@robleathern) August 18, 2020.

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Hootsuite

MAY 1, 2023

All brands using social media in any form must navigate a constantly evolving set of risks in an environment that changes at lightning pace. A social media governance strategy ensures you’re prepared for whatever the world of social media throws at you. What is social media governance?

Social Media 104

Social Media Guidelines HootSuite Policies 104

Sprout Social

DECEMBER 19, 2019

Social media is always changing and evolving, whether it’s social media demographics , the latest trends and memes or new algorithm updates. In order to help you, as a marketer, stay on top of these changes, we’re touching on a few Instagram trends that defined 2019 as well as bringing you a few trends to expect in 2020.

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Trends Instagram Meme Authentication 93

Pam Moore

JANUARY 14, 2020

Personal branding can not be ignored in 2020. Share an inspirational quote on social media. Your digital body language of you, your employees or your co-workers speaks far more louder about the company you work for (or own) than the corporate messages written and published by your PR team. Share a video on Facebook.

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Brands Training Template Templates 78

Hootsuite

JULY 31, 2020

Top Facebook updates you need to know in 2020. July 2020 Facebook updates. To keep your group chats safe and secure, Facebook is rolling out the option to add another layer of security with fingerprint or face authentication via App Lock. — Matt Navarra (@MattNavarra) July 14, 2020. June 2020 Facebook updates.

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Facebook Mobile Notification Groups 144

agora pulse

SEPTEMBER 15, 2020

Some of the most important skills of a social media manager don’t show up on a resume. Here’s a look at “secret” social media manager skills that help them succeed. Sixteen years ago, Facebook launched, and since then a flurry of other social media platforms joined the mix.

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Social Media Management Skills Social Media Banking 155

Hootsuite

AUGUST 19, 2020

Social media campaigns are the rocket fuel of your marketing efforts: a concentrated burst of energy that pays off in a major boost to your brand reputation, awareness or sales. It can be limited to a single network, or take place across multiple social media platforms. 7 social media campaign examples to learn from.

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Sprout Social

JANUARY 6, 2021

YouTube reports one billion hours of video are watched every day and research estimates social video ad spend will grow 44% from 2019 to reach $14.89 And with the right script and creativity, social media video marketing can do more than support a brand’s awareness and consideration goals. billion by 2021.

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Video Social Media Wireless Marketing 132

Pixlee

NOVEMBER 4, 2020

According to the video marketing trends in the 2020 report , people spend more time daily watching videos on social media channels than ever before. Keeping your videos authentic, relatable and practical is a great place to start when reusing or creating video content of any kind. Teaser Campaigns.

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Video Brands Repository Marketing 89

Later

MAY 28, 2021

Whether you’re a business owner or social media manager, drawing inspiration from top-notch social media experts is always a good idea. Since social media is such a fast paced industry, following a wide range of social media strategists will ensure you’re always in the loop. 3: Steph Gilbert .

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Instagram Social Media Social Media Management Fashion 103