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#measurePR Recap (September 2018): Ethics of PR Measurement

Waxing UnLyrical

After kicking off the discussion with introductions and a reminder of the #MeasurePR chat guidelines, here’s what they and the #MeasurePR community discussed. Kirk Hazlett, APR (@KirkHazlett) September 13, 2018. Kirk Hazlett, APR (@KirkHazlett) September 13, 2018. globalsultana (@globalsultana) September 13, 2018.

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Parler: What Brands Need to Know About the Latest Social Media Network

Ignite Social Media

Parler is a twitter-style social media platform that was launched by John Matze and Jared Thomson in 2018. Parler community guidelines are simple and to the point. Users who violate any guidelines, are subject to a community jury and could be removed from the app. What is Parler? The second rule is no spam.

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9 Critical Components of a Successful Social Media Strategy

Social Media Strategies Summit

According to a 2018 industry report by Social Media Examiner , 87% of all marketers indicated that their social media efforts generated more exposure for their businesses and 78% reported increased traffic to sites. They should guide all of your campaigns, content creation, and community management activities. Visual guidelines.

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Employee Advocacy on Social Media: What is it and How to Do it Right

Hootsuite

Or, it can mean that employees share the company culture online. An employee advocacy program provides guidelines, resources, and rewards. It’s not just the company that benefits. Even more people (65%) trust a company technical expert. Nearly three-quarters expect the company culture to be “values-driven and inclusive.”

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What is User-Generated Content? And Why is it Important?

Hootsuite

For example, photos of employees packing or making up orders or a video of your team talking about why they love working for your company. Helps establish brand loyalty and grows community. UGC also opens up conversations between a brand and consumer, and this level of brand interaction helps build and grow an engaged community.

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A Painless Guide to Social Media Marketing for Dentists

Sprout Social

But it’s 2018 and more likely than not, your audience is on social. Clothing stores, software companies, restaurants and other industries have to convince people that what they’re selling is worth their money—even if it’s something they don’t need. When was the last time you changed yours?

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Importance of Social Media Training in Healthcare Industry

Social Media Marketing

Social Media today has an undeniable power of spreading information, growing the business and developing community. It is also a vital communication tool in various industries including healthcare. 54% of patients don’t mind with their providers asking advice from online communities for treating their condition better.