Career Development Tips for the 2018 Professional

Waxing UnLyrical

As you review your career options in 2018 to apply for a new job, here are a few helpful tips to help you get started. You are worthy of a raise if your work has helped the company gain a return on investment. Huffington Post, , Elite Daily, Fast Company, among others.

Tips 200

Instagram Year in Review: Top Trends from 2018


2018 was a big year for Instagram! Let’s take a look back at Instagram in 2018 and the biggest moments from the year: Table of Contents. Popular on Instagram in 2018. Top Brands on Instagram in 2018. Trending on Instagram in 2018. Popular on Instagram in 2018.

Review 114

Do John Naisbitt’s Megatrend predictions still hold true for 2018?

Sherrilynne Starkie

The move away from national economies towards a global one forcing the adjustment to a world of interdependent communities. Short-term profits become less important as companies adopt long-range planning to maintain steady growth. Care in the community, but does it work?)

Hotels 243

#measurePR Recap (September 2018): Ethics of PR Measurement

Waxing UnLyrical

After kicking off the discussion with introductions and a reminder of the #MeasurePR chat guidelines, here’s what they and the #MeasurePR community discussed. Kirk Hazlett, APR (@KirkHazlett) September 13, 2018. Kirk Hazlett, APR (@KirkHazlett) September 13, 2018.

Top Three Takeaways From Facebook F8 2018

Ignite Social Media

In this post, we break down our top takeaways from Facebook F8 2018 and their implications for brands. Along this theme, the company is directing its efforts toward bringing what they call “shared experiences” to the forefront of their programs.

Annual Social Media Budget Planning For Companies And Bloggers

SocMed Sean

Whether you work for a Fortune 100 company or a blogger who relies on revenue from your content to supplement your income, it’s important to think about what goes into your social media headcount. Social Media Community Managers need listening, publishing, and analysis tools.

2018 Content Marketing Trends, Predictions + Editorial Calendar Template

Pam Moore

Content marketing in 2018 is going to hit a new dimension of importance, organization and integration. Quality over quantity is where success is going to come from in 2018. 2018 content marketing trends, statistics and predictions. 2018 Content Marketing Predictions.

What Brands Should Focus on in 2018

Ignite Social Media

We had no time to settle back into work after the holidays, when Facebook made their first 2018 announcement. However, we do have some immediate suggestions as we start crossing off days in 2018. In 2018, we expect Instagram stories to continue to be consumed.

Brands 122

Relationship Advice: Your Nonprofit Organization and Building Community Organization Partnerships

Waxing UnLyrical

Fink, founder and chief executive of the investment firm BlackRock, states in a New York Times article , “Society is demanding that companies, both public and private, serve a social purpose. To encourage social responsibility, create a culture of giving back to the larger community.

7 Must-Try Social Media Tactics for 2018


As we approach the halfway point of 2018, now is a good time to refresh your strategy with these seven must-try social media tactics for 2018. Chatbots were identified as a key trend at the start of 2018 and they are available for Facebook Messenger.

Coffee and Community: Foster Coffee Company on Growing Their Social Media Following and Business

Buffer Social

“We love coffee, but we love community and people more.” ” This Foster Coffee Company credo isn’t just a brand statement. People drive our community, not products. ” – Nicholas. A peek inside Foster Coffee Company’s social media analytics.

Community Insights Informing Product Decisions

Ignite Social Media

As a social media manager, you likely have access to great community insights that other members of your organization do not. There are plenty of examples of companies taking customer feedback seriously, and the results have included changes to product design and even new product lines.

#measurePR Recap (June 2018): Lessons from Millennials and Generation X

Waxing UnLyrical

Mercy Bae-coup (@MercyC) June 14, 2018. Danielle Heiny (@DanielleHeiny) June 14, 2018. Greg Rokisky (@GregRokisky) June 14, 2018. Poonam Sharma (@poonam_s) June 14, 2018. A5: It was when I worked remotely for a publishing company. Guest Post by Danielle Heiny.

13 YouTube Community Building Hacks You Never Knew About

agora pulse

So, if you’re still saying your brand doesn’t need YouTube community building, you might need to rethink. So, with that in mind, I’m going to tell you 13 YouTube community building hacks you never knew about. This is key for YouTube community building.

How TravelMedia Save Time and Rock Community Management

agora pulse

is one of Europe’s leading travel media companies. We work with a wide range of companies in the travel industry, across many sectors, including tour operators, hotels, travel agents, airlines, airports, tourist boards, and OTAs. The community management is amazing.

Top 7 Social Media Management Tools of 2018

In order to help you streamline your workflow, here is a list of 7 social media management tools that you should give a whirl in 2018: HootSuite. Tailwind encourages the concept of ‘tribes’ that are friendly, collaborative communities of like-minded marketers (just like you!),

Your Link Building Guide for 2018

Razor Social

This happens because companies behind the site go out of business or other reasons. Business 2 Community. Therefore, commenting on blogs is a brilliant way to demonstrate that you are an engaged community member. Participating in niche community sites.

23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples

Pam Moore

Focus on consistent avatars, logo placement, colors, value proposition messages, company and product descriptions, bios, titles, fonts. Those three words should be the foundation for how your brand looks, smells and tastes to your audiences and community.

Brands 140

Social Media Predictions & Business Recommendations for 2018

This means that B2C companies can also effectively use LinkedIn to promote their brand. Still, the explosive growth of this social network has turned heads in the business community. The post Social Media Predictions & Business Recommendations for 2018 appeared first on Like technology, social media continues to evolve. For this reason, yesterdays social media marketing tactics may not work today.

#SproutChat Calendar: Upcoming Topics for October 2018

Sprout Social

It’s hard to believe that we’re getting closer to the end of 2018. In this week’s chat we turn to you, our #SproutChat community, to explore some best practices for managing a social emergency transparently, how to take precautions, and how to restore order after a crisis.

Social Recruiting Tips to Attract Top Talent to Your Company

Attracting top talent to your company is one of the most difficult tasks facing any owner, recruiter or business manager. You’ll need to understand each platform and its user demographics when creating content with which to promote your company.

Content Marketing for Regulated, Boring and Unsexy Industries

Pam Moore

In 2018 there is even more pressure on marketers and business leaders in businesses of every size to continuously create content to drive conversation, engagement and sales. This training is guaranteed to help you get a grip on your content marketing strategy in 2018!

How Save Time and Rock Community Management

agora pulse

is one of Europe’s leading travel media companies. We work with a wide range of companies in the travel industry, across many sectors, including tour operators, hotels, travel agents, airlines, airports, tourist boards, and OTAs. The community management is amazing.

Your Annual Social Media Conferences Guide: 20+ Top Conferences to Attend in 2018

Buffer Social

We hope to make things easier for you with this go-to guide for social media conferences in 2018. 20+ social media conferences to attend in 2018. Date: January 27 – February 4, 2018. Date: February 22-23, 2018. Date: February 26-28, 2018.

How Companies Like Bored Panda, REI, and Vox Are Growing Their Organic Reach on Social Media

Buffer Social

Today, in 2018, that number is very likely to be smaller than six percent. For example, in the first half of 2018 alone, Facebook reported five major changes to the News Feed (and there are probably many more small tweaks that were not reported).

Why your social media isn’t working

Sherrilynne Starkie

Despite sinking time and resources into social media, many companies are not seeing the results they want. One company needed to engage millennials for campaign success, but was struggling to build a following on Instagram. One company had a lot of organic activity on its Facebook page.

Facebook F8 2018: What Marketers Need to Know Ahead of Facebook’s Annual Conference

Buffer Social

Here’s everything you need to know about Facebook F8 2018, including some key sessions to keep an eye on and predictions for F8 2018. What to look out for at F8 2018: 3 key areas of focus. You’ve heard that Facebook is investing heavily in security and safety in 2018.

Top Five: Who is social media’s AR winner?

Sherrilynne Starkie

Jul 04, 2018. In May 2018 Twitter identified more than 9.9 Jul 04, 2018. These features will allow people to judge the credibility of brands and companies on Facebook. Jul 04, 2018. Jul 04, 2018. Jul 04, 2018. REPORT. Sherrilynne Starkie. Owner.

Teamwork makes the dream work: Sprout Social Philanthropy Week 2018

Sprout Social

At Sprout, our company values include championing diversity, equity and inclusion, and an important piece of this is using our resources and our privilege to support the communities where we live and work. With our global growth over the past year, we wanted to expand our usual winter initiatives to support a variety of nonprofits, engage our team and give back to a broader range of community efforts.

Top Five: Tidal Wave of New Social Media Features

Sherrilynne Starkie

May 23, 2018. May 23, 2018. Facebook has introduced new tools to its app, Messenger, that make it easier for users to report conversations that violate the network’s community standards. May 23, 2018. May 23, 2018. May 23, 2018. REPORT. Sherrilynne Starkie.

13 Twitter Hashtags to Follow for Nonprofit and Charity Updates, Events and Inspiration


Since the bail out of the banks and the controversy surrounding major companies like Walmart, social media has become a platform for accountability demands. Fundraising – Twitter has become a major source of marketing for companies, but especially small businesses.

Creative Storytelling: Picture This: It’s Not Just the Words – It’s What You Do with Them

Waxing UnLyrical

“The goal is to talk to and through people and to build a community where the value of belonging is measured in how people feel and what they can do differently as a result of your engagement.” Guest Post by Mary Wascavage.

What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

Companies often call a consultant in because social media is not working. LinkedIn’s Sales Navigator is used by millions of companies, both B2C and B2B. This could be customers, employees, surrounding communities, shareholders, policymakers and so on.

Five Must Haves for Planning Social Content in 2018

Ignite Social Media

Luckily, 2018 is right around the corner, and if your social presence has been lacking, take advantage of the New Year to revamp your strategy. Read on for our top five must-haves for planning social content in 2018. Must Have #5: A Community.

A digital media framework for smart marketing communications

Sherrilynne Starkie

Today Owned Media includes digital content, and the central hub is usually the company website. Company employees as ambassadors for example. This means posting stories and managing conversations to keep the community engaged.

9 Effective Ways to Outsmart the Facebook Algorithm in 2018

Sprout Social

Perhaps that’s why Facebook’s recent announcement to push back against branded content in 2018 has so many businesses sweating. Often times, just sending an email asking people to share an article from your company isn’t enough. For marketers focused on problem-solving and educating communities, Groups might be better suited to your strengths rather than starting a Page from scratch. The Facebook algorithm often feels like a mystery, doesn’t it?

CPC 87

Fashion Retailer, Altar’d State, Named Finalist at Social Media Buzz Awards

Ignite Social Media

The Social Media Buzz Awards celebrate the best individuals, agencies, companies, brands, and organizations across the social media spectrum. Finalist for Social Media Buzz Awards.

Retail 135

The 4-1-1 on the (Not So) New Marketing Trend: Influencer Marketing

Waxing UnLyrical

When considering influencers for your company or brand, first ask yourself the following questions: What critical business objective would this support? Her expertise encompasses public affairs, media relations, community relations, social media and digital communications.

Top 10 Digital Marketing Conferences of 2018 (Part 2)


We previously posted a list of the top 10 Digital Marketing Conferences occurring from January through June of 2018. Below are the conferences to consider in the second half of 2018 if you’re looking to expand your knowledge of digital marketing, learn from the best in the industry, and network. July 9-11, 2018. July 17-18, 2018. Attendees at Digital Summit are influencing the future of their company’s digital marketing and strategic success. July 25-27, 2018.

How Often And What To Post on Social Media


Let’s get right to it: If you’re a brand using social media to raise awareness of your products and services, build an engaged community of fans and customers, and drive visitors to your website, you really need to be updating all of your channels once a day, every day.