Buffer Social

JANUARY 16, 2018

What’s in store for the social media industry in 2018? To better understand these changes, plus what’s ahead for 2018 and beyond we teamed up with Social Media Week to collect data from over 1,700 marketers and create the State of Social Media 2018 report. – State of Social 2018 full report.

Report 111

Report Data Social Media Research 111

Audiense

JUNE 27, 2018

One of the most notable moments of the recently concluded Cannes Lions festival was the reaction of some brands against bad practices in influencer marketing, highlighting not only companies and influencers but also platforms that operate in that market. Use case for B2B. Fast Company. Audiense Influencers Report. Omnicom Group.

Analysis 96

Analysis Advertising Journal B2B 96

Oktopost

MAY 16, 2022

So, how do you use social media to actually earn revenue for B2B? Recently, we participated in a fireside chat with Shane Redding, Strategy and Evolution Expert at B2B Marketing during Martechopia. Transforming Social Media into a B2B Growth Engine through Employee Advocacy. People want to talk to people.

B2B 91

B2B Engineering Social Media Privacy 91

Oktopost

DECEMBER 16, 2020

Colin Day, Global B2B marketing powerhouse, joins me on this episode to get radically transparent about effective leadership, the importance of mentorship, social media, building buyer personas using social data and so much more! Listen in and learn from one of the B2B marketing industry’s greatest game changers of all-time.

Team 125

Team B2B Apple Banking 125

Oktopost

SEPTEMBER 22, 2021

He has consulted for several Fortune 500 companies including General Electric and Abbott Laboratories and currently leads marketing operations at Amazon Web Services where he oversees the technology that supports thousands of marketers worldwide. Radically Transparent is a podcast geared towards the modern-day B2B marketer.

B2B 123

B2B Marketing Apple Conference 123

Pixlee

FEBRUARY 19, 2018

We previously posted a list of the top 10 Digital Marketing Conferences occurring from January through June of 2018. Below are the conferences to consider in the second half of 2018 if you’re looking to expand your knowledge of digital marketing, learn from the best in the industry, and network. July 9-11, 2018. INBOUND 2018.

Conference 41

Conference Marketing B2B Class 41

Proactive Report

DECEMBER 27, 2017

Here are my picks for the top 3 PR trends in 2018. It should come as no surprise then that the ability to craft a content strategy is the number one skill CMOs are looking for in 2018. This could be a huge opportunity for PR Agencies in 2018. Content strategy. However, only 31% have a documented strategy.

Trends 49

Trends Press Release Data Skills 49

Oktopost

FEBRUARY 9, 2021

For savvy B2B social media marketers, LinkedIn plays a vital role in online engagement. It’s considered the go-to platform for B2B companies. . Another contributing factor in its resurgence is the wide range of marketing activities that LinkedIn facilitates to B2B marketers. Why Should You Use LinkedIn Hashtags?

Hashtag 118

Hashtag LinkedIn How To B2B 118

Direct Marketing Observations

JANUARY 31, 2018

Lately, I’ve been thinking way too much about organic B2B social media marketing. In that time, I’ve worked for some of the largest companies in the world and If you were to ask me what keeps me up at night it would vacillate between how can I do more with the tools and resources I have available to me and what am I missing?

Social Media 164

Social Media B2B Metrics Analytics 164

Oktopost

MARCH 2, 2020

Now, as a B2B marketer , you might be quick to point out that, sure, a lot has changed. But, that’s consumers not B2B. Well, according to Google, more than half (52%) of all B2B purchases in 2019 were influenced by digital content and marketing. Why do manufacturing companies need digital marketing?

B2B 136

B2B Marketing Construction Committee 136

Buzzlogix

JANUARY 11, 2018

Achieving B2B mobile marketing success in today’s digital economy means marketing a mobile experience. Based on recent business trends , you might be thinking that mobile marketing is really something that will only benefit B2C companies, but this is incorrect. You need to remember that B2B clients are also customers.

B2B 40

B2B Mobile SMS Tips 40

Sprout Social

MAY 10, 2019

According to Alexa rankings of the top 500 sites on the web, YouTube is second only to its parent company, Google, which is perhaps not surprising, but even more impressive when you consider the fact that it’s beating out Facebook, top Chinese search engine Baidu and Wikipedia, just to name a few.

YouTube 111

YouTube Strategy B2B Marketing 111

Ignite Social Media

JULY 27, 2020

Here are a few key stats to keep in mind before diving into the LinkedIn Insight Tag: It’s projected that more than half of marketers will leverage LinkedIn for marketing and advertising by 2021 (excludes companies that use it strictly for recruiting). Deep, Relevant B2B Audience Insights. Ad revenue continues to grow.

LinkedIn 177

LinkedIn Advertising URL Campaign 177

Buffer Social

AUGUST 23, 2018

To get started, we teamed up with LinkedIn to share with you tried and true tips on how to leverage one of the most valuable online resources for your business: your LinkedIn Company Page. With this simple 5-step strategy your business can accelerate the growth of your Company Page by up to 600 percent. – Company description.

LinkedIn 104

LinkedIn Company Tips RSS 104

Sprout Social

MARCH 12, 2024

According to Harvard Business Review , “Business has become enmeshed with politics and social issues…By 2018, CEO activism was seen as the ‘new normal.’” Companies that want to emerge from election year relatively unscathed and with their goals achieved, need to take more care safeguarding their brand.

Social Media 112

Social Media Marketing Sentiment Influencer 112

Webbiquity SMM

DECEMBER 12, 2018

As of June 2018, 4.2 You should be watching not just for @ or hashtag mentions, but to all instances where somebody drops the name of your company or product in conversations, on blogs, news websites. That’s why many smaller companies are turning to so-called micro-influencers. Guest post by David Gutierrez.

Trends 166

Trends Marketing Influencer B2B 166

Social Media Strategies Summit

OCTOBER 21, 2021

According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media. Brian Scudamore is the Founder and CEO of O2E Brands , the company behind home service brands like 1-800-GOT-JUNK? million Twitter followers –– 30 times more than his company!

Social Media 211

Social Media Startup LinkedIn Telecommunications 211

Ignite Social Media

FEBRUARY 13, 2020

With the growing popularity of Instagram, it’s no wonder that more and more companies use Instagram for business promotion. However, here are three main reasons why you should use it for email signups, too: Your target audience is on the platform : As of June 2018, Instagram reached over one billion people on the platform.

Instagram 157

Instagram Marketing How To Collaboration 157

Oktopost

JUNE 1, 2023

Any marketer has heard plenty about the high ROI that can be extracted from the social channels – in B2C or B2B – but there are still countless companies out there that are having to forgo that ROI. They could also stem from what you know about the company – whether they fit into your target demographic, industry, and size.

ROI 62

ROI Social Media Marketing Curation 62

Sprout Social

FEBRUARY 27, 2020

, but B2B social marketing comes with a set of unique challenges. It’s certainly not as straightforward, but taking cues from proven B2C tricks to build your B2B strategy is possible and can be very effective. UGC can mean many things, especially in B2B. A post shared by Adobe (@adobe) on Sep 30, 2018 at 3:50pm PDT.

UGC 76

UGC B2B How To Software 76

Sprout Social

NOVEMBER 26, 2018

🙃 — Halo Top (@HaloTopCreamery) October 15, 2018. Bonus points if it’s a Superdawg ☝️🏈😄 Posted by Superdawg on Sunday, October 7, 2018. A post shared by King Arthur Flour (@kingarthurflour) on Sep 24, 2018 at 12:37pm PDT. — Sprout Social (@SproutSocial) October 15, 2018.

Social Media 105

Social Media Marketing URL Hashtag 105

The Realtime Report

NOVEMBER 7, 2018

Most people expect brands to respond to comments on social media within 24 hours, according to a new survey from Clutch , a B2B ratings and reviews firm. Eighty-three percent (83%) of people expect companies to respond to social media comments within a day or less. “I That tells me the company cares and is listening.”.

Brands 70

Brands Survey B2B Authentication 70

Webbiquity SMM

JANUARY 19, 2016

billion by 2018. And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses. billion by 2018. 70% of the U.S. billion last year to 2.5

Social Media 100

Social Media Marketing Survey Metrics 100

Social Media Strategies Summit

APRIL 21, 2023

Inspired by the viral #BlackPantherChallenge in 2018, another movie challenge is sending kids to theaters to see characters that look like them on the big screen. duolingo company update: #duolingo #languagelearning #sweetbutpsycho #dulapeep ♬ 原声 – 天蝎男 JoJo – 天蝎男 ???????

Conversation 130

Conversation Brands Authentication Trends 130

Sprout Social

OCTOBER 23, 2018

Last year’s Agency Partner Day was such a success that we decided 2018 needed to see more—more speakers, more partners, more food, more drinks, more space. — Project1421 (@project1421) October 17, 2018. — Lucho Cornejo (@LuchoCornejo) October 16, 2018. Amazing setting for the #sproutpartnersummit !

Hubspot 67

Hubspot B2B Team Conversation 67

Buffer Social

AUGUST 22, 2018

And sure, that approach can work, but if you want to build a truly remarkable, successful company, that your customers love — and employees want to work for — you need something more. The whole mission of the company is based around that idea,” Ryan explained. You need a mission. ” Brian Peters. Brian Peters.

Marketing 90

Marketing Education Authentication B2B 90

Ignite Social Media

APRIL 13, 2018

Here are a few eMarketer stats that prove that the majority of marketers also haven’t quite figured it out: 68% of companies worldwide do not yet use chatbots (eMarketer, May 2017). 27% of marketing decision makers worldwide are planning to think about chatbots in 2018 (eMarketer, December 2017).

Strategy 98

Strategy Privacy Upcoming Class 98

Pam Moore

NOVEMBER 19, 2018

Did you know of the highest performing B2B content marketers, 90% say they prioritize their target audience's informational needs ahead of sales and promotional messages from their own companies. Supporting Resources: 2019 Content Editorial Calendar Template (includes Nov and Dec 2018). Don't give up yet though.

ROI 60

ROI Content Training Template 60

Socialmedia.biz

MARCH 25, 2021

A company or a person posts a Tweet or an Instagram post that links to a piece of content, followed by a dozen (or unbelievably, sometimes more) hashtags. In a B2B sense, industry awards ceremonies and conferences are great examples of events that have hashtags pop up around them. Nike is a company with a lot of fans.

Hashtag 78

Hashtag Brands How To Conference 78

Sprout Social

JUNE 24, 2019

B Squared was also named Sprout’s 2018 Partner of the Year. BConnected is a social media management agency hired by companies and organizations to manage and enhance their social media platforms. CF Search Marketing is a Digital Marketing company that specializes in SEO, SEM, SMM, reputation management, social advertising and webcare.

Automotive 71

Automotive Reputation Social Media Management Retail 71

Pam Moore

DECEMBER 5, 2017

Understanding the agency's ultimate responsibility to the company and your superior who hired them. Content Editorial Calendar (2018 – 12 month editorial content marketing calendar template ). Understanding and securing your role on the new expanded team. Need some help with social media marketing? SoundCloud.

Social Media 160

Social Media How To Social Media Management Training 160

Oktopost

MAY 30, 2022

But surprisingly, TikTok has emerged as a powerful tool for B2B marketers. billion users by the end of 2022, the time for B2B TikTok marketing is now. The current app originated in 2018 after a popular lip-syncing app, Musical.ly, was merged into TikTok. Why B2B Marketing on TikTok is a Great Idea.

B2B 111

B2B Examples Marketing Small Business 111

Proactive Report

DECEMBER 9, 2017

According to a recent Demand Gen study B2B marketers are looking for new ways to drive demand, increase brand awareness and bring more prospective customers into the funnel. Earned media is growing more and more appealing to these companies, as the price of paid efforts increases. What to Measure.

Case Study 40

Case Study B2B Project ROI 40

Oktopost

JUNE 4, 2019

Coming off the heels of the GDPR (General Data Protection Regulation), the California Consumer Privacy Act of 2018 is going live January 2020 and 10 other state based online-privacy based legislation are on the way. The point of the CCPA is for consumers to be in control of what information companies store and sell about them.

Privacy 92

Privacy Marketing Data FAQ 92

Oktopost

SEPTEMBER 27, 2022

In fact, marketers feel better about their video ROI than ever before, and people now watch twice as much video overall as they did in 2018. Naturally, this presents both challenges and opportunities for B2B marketers. On the other, competition is getting more intense in virtually every B2B field.

B2B 118

B2B Video How To ROI 118

Buzz Marketing for Technology

JANUARY 3, 2018

Of late, Marketers have suffered from a deep alienation from the real essences of their profession and we hope that 2018 will usher in a return to sanity. Since no company could afford to shut off all Marketing, they continued in an inertial frame for decades. Are Marketers ready to reclaim their profession?

ROI 87

ROI Marketing Fashion Real Estate 87

Pam Moore

NOVEMBER 19, 2018

Did you know of the highest performing B2B content marketers, 90% say they prioritize their target audience's informational needs ahead of sales and promotional messages from their own companies. Supporting Resources: 2019 Content Editorial Calendar Template (includes Nov and Dec 2018). Don't give up yet though.

ROI 60

ROI Content Training Statistics 60