Pam Moore

NOVEMBER 14, 2017

Ready for a real competitive edge in 2018? There's a ton of buzz about audience marketing being the NEW BIG shiny thing for 2018. Trust me, you'll see it listed in almost every 2018 predictions blog post that gets published. Trust me, you'll see it listed in almost every 2018 predictions blog post that gets published.

Training 158

Training Marketing Small Business ROI 158

Meltwater

MAY 17, 2018

The B2B healthcare industry is going through a transformation in the way healthcare providers, insurers, and life science companies carry on their online communications. Social media has brought a direct way… Read More >>>.

B2B 104

B2B Company Insurance Twitter 104

Pam Moore

AUGUST 7, 2018

Even some of the most savvy social marketers are finding themselves ready to throw in the towel with social media for business in 2018. We work in both B2B and B2c and have found the challenges though different are often the same. Register for Webinar -> 5 Reasons Your Social Media Isn't Working in 2018 and How to Fix it!

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Social Media Training Startup Social Networking 149

Oktopost

DECEMBER 5, 2017

2018 is creeping upon us and what a better way to start the new year than with some conference warm-up? As a CMO, you’re probably looking to be ahead of the industry, gain multi-channel expertise, and as always, improve your marketing ROI; in which case, conferences provide all of this under one roof. In addition, […].

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Conference B2B Marketing ROI 90

Oktopost

MAY 16, 2022

So, how do you use social media to actually earn revenue for B2B? Recently, we participated in a fireside chat with Shane Redding, Strategy and Evolution Expert at B2B Marketing during Martechopia. Transforming Social Media into a B2B Growth Engine through Employee Advocacy. People want to talk to people.

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B2B Engineering Social Media Privacy 91

Audiense

JUNE 27, 2018

Use case for B2B. The post The Most Influential Players in Advertising [Cannes Lions 2018 Analysis] appeared first on Audiense. “I’d rather not just use influencers, but the people that use our products be the people we market”, said in Cannes Samsung CMO, Marc Mathieu. Campaign US. CMO Today (by WSJ). Campaign Asia.

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Analysis Advertising Journal B2B 96

Buffer Social

JANUARY 16, 2018

What’s in store for the social media industry in 2018? To better understand these changes, plus what’s ahead for 2018 and beyond we teamed up with Social Media Week to collect data from over 1,700 marketers and create the State of Social Media 2018 report. – State of Social 2018 full report.

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Report Data Social Media Research 111

Oktopost

AUGUST 12, 2021

In 2018 it merged with Skyword, the leading content marketing platform, where he became the Chief Strategy Officer. His book ‘The Creative Curve’, came out in June 2018 from Currency, a division of Penguin Random House. Radically Transparent , is a podcast geared towards the modern-day B2B marketer. and Forbes. Stay in the Loop.

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B2B Apple Microsoft Startup 118

Oktopost

DECEMBER 16, 2020

Colin Day, Global B2B marketing powerhouse, joins me on this episode to get radically transparent about effective leadership, the importance of mentorship, social media, building buyer personas using social data and so much more! Listen in and learn from one of the B2B marketing industry’s greatest game changers of all-time.

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Team B2B Apple Banking 125

Oktopost

APRIL 1, 2021

Listen to the Podcast: For more episodes on MarTech, subscribe to B2B Marketing Now for free wherever you listen to podcasts or catch us on Apple Podcasts , Spotify or follow Oktopost on LinkedIn. Back in 2018, Marketo was purchased by Adobe for $4.75B, and Engagio was recently acquired by Demandbase. Episode Summary.

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B2B Marketing Apple Conference 101

Pixlee

FEBRUARY 19, 2018

We previously posted a list of the top 10 Digital Marketing Conferences occurring from January through June of 2018. Below are the conferences to consider in the second half of 2018 if you’re looking to expand your knowledge of digital marketing, learn from the best in the industry, and network. July 9-11, 2018. INBOUND 2018.

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Conference Marketing B2B Class 41

Pam Moore

AUGUST 7, 2018

Even some of the most savvy social marketers are finding themselves ready to throw in the towel with social media for business in 2018. We work in both B2B and B2c and have found the challenges though different are often the same. Register for Webinar -> 5 Reasons Your Social Media Isn't Working in 2018 and How to Fix it!

Social Media 60

Social Media Training Startup Social Networking 60

Oktopost

SEPTEMBER 22, 2021

He was named Top Martech Marketer to Follow in 2020, awarded Fearless Marketer of the year in 2018, and is a 2x Marketo Champion. In addition, Darrell is editor-at-large for Martech.org, and his recent keynote talks include the Martech Conference and the Get Stacked B2B Conference. Episode Summary. Episode Summary. Stay in the Loop.

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B2B Marketing Apple Conference 123

Proactive Report

DECEMBER 27, 2017

Here are my picks for the top 3 PR trends in 2018. It should come as no surprise then that the ability to craft a content strategy is the number one skill CMOs are looking for in 2018. This could be a huge opportunity for PR Agencies in 2018. Content strategy. However, only 31% have a documented strategy.

Trends 49

Trends Press Release Data Skills 49

Social Media Today

OCTOBER 21, 2019

According to the Content Marketing Institute, 70% of B2B marketers created more content in 2018 than 2016, and that number is set to increase again this yea. You can’t turn a digital corner without coming across another “must-read” piece of content. It’s everywhere.

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Content Strategy B2B How To 116

Oktopost

AUGUST 10, 2022

Want to hear more from renowned B2B marketing leaders? In this episode of the Radically Transparent podcast, Kevin Lau, one of the biggest customer marketing influencers in the B2B industry and now serving as the Senior Director of Customer Marketing at F5 spills all from his time as Global Head of Customer Advocacy at Adobe.

B2B 89

B2B Press Release Apple Loyalty 89

Buzzlogix

JANUARY 11, 2018

Achieving B2B mobile marketing success in today’s digital economy means marketing a mobile experience. A joint study conducted by Google and Millward Brown Digital found that 42% of researchers use a mobile device during their B2B buying process. The reality is that you can’t let B2B mobile marketing opportunities pass you by.

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B2B Mobile SMS Tips 40

Direct Marketing Observations

JANUARY 31, 2018

Lately, I’ve been thinking way too much about organic B2B social media marketing. The bottom line is that creating a solid, measurable, B2B social media strategy is extremely difficult, and to say that the enterprise just doesn’t have a clue, though it makes for great copy, just isn’t true. Now snap B2B on top of that.

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Social Media B2B Metrics Analytics 164

Webbiquity SMM

FEBRUARY 27, 2018

In B2B, LinkedIn, though #10 overall (#12 on the chart, but Tumblr isn’t really a social network and Vine is dead), is one of the three or four most important social networking platforms. The increased use of influencer marketing is one of the top trends for 2018. Image credit: DreamGrow. Buffer Social ).

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Social Networking Tumblr Tips B2B 223

Oktopost

NOVEMBER 28, 2021

Rich is a B2B intent data extraordinaire and SaaS sales VP with 13 years of experience across a number of sales and leadership functions within TechTarget. When it comes to success in B2B, Rich knows buyer activity matters because it shows the real demand organizations would otherwise miss. Catch all episodes here. Meet Rich Stone.

Data 69

Data B2B Apple Hosting 69

Oktopost

MARCH 27, 2018

2018 has opened up a chamber of dark secrets involving the dissemination of fake news on social media. For years, we’ve been blindly handing out our personal information to different networks, only to see it being misused for the mere purpose of disrupting election polls, skewing public perception, and ultimately, brainwashing society.

News 90

News Policies B2B Twitter 90

Sprout Social

MAY 10, 2019

In 2018, YouTube viewership grew by its fastest rate in recent years, increasing by 60% year-over-year. 46% of B2B buyers purchase something after watching video. Currently, Smart Insights and Clutch rank YouTube as the 4 th most valuable social channel for B2B marketers. In 2018, video on YouTube generated around $3.36

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YouTube Strategy B2B Marketing 111

Oktopost

MARCH 2, 2020

Now, as a B2B marketer , you might be quick to point out that, sure, a lot has changed. But, that’s consumers not B2B. Well, according to Google, more than half (52%) of all B2B purchases in 2019 were influenced by digital content and marketing. Content marketing is one of the leading strategies for B2B today.

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B2B Marketing Construction Committee 136

Oktopost

FEBRUARY 9, 2021

For savvy B2B social media marketers, LinkedIn plays a vital role in online engagement. It’s considered the go-to platform for B2B companies. . Another contributing factor in its resurgence is the wide range of marketing activities that LinkedIn facilitates to B2B marketers. Hashtags are no different. .

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Hashtag LinkedIn How To B2B 118

Oktopost

FEBRUARY 20, 2018

“Gating content” or placing forms in front of eBooks, webinars, and whitepapers has long been practiced by B2B marketers. The question is, how relevant is this practice in 2018? You give access to a valuable piece of content in exchange for an individual’s contact information. And especially under the new GDPR regulations?

Content 87

Content B2B eBook Questions 87

Sprout Social

MARCH 12, 2024

According to Harvard Business Review , “Business has become enmeshed with politics and social issues…By 2018, CEO activism was seen as the ‘new normal.’” Consumers started demanding that apolitical businesses take on a new level of corporate responsibility.

Social Media 114

Social Media Marketing Sentiment Influencer 114

Oktopost

JUNE 20, 2018

In January 2018, Mark Zuckerberg announced a dramatic change to the Facebook algorithm, transforming the way brands reach, engage, and grow their audience. This has led many B2B marketers to wonder: is Facebook dead?

Facebook 79

Facebook B2B Team Engagement 79

Sprout Social

JANUARY 23, 2023

Whether you’re in B2C or B2B, budgets are under more scrutiny and you need to secure your spot in your customers’ wallets. That number is up from 57% in 2018. Understand your audience Your priorities have changed because of the economic headwinds of 2022 and your customers are no different.

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List Marketing Team B2B 126

Pam Moore

FEBRUARY 24, 2018

There is no doubt 2018 is going to be a year of massive fear, shock, change and wasted time for even the smartest business and marketing leaders. Facebook 2018 is all About Engagement. Does this mean they are not in the B2B camp that is watching our LinkedIn videos earning between 10,000 and 50,000+ organic views each?

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Feed Feedly Metrics News 167

Ignite Social Media

JULY 27, 2020

In 2018, LinkedIn ad revenue totaled $1.16B and that number is expected to double by 2022. Deep, Relevant B2B Audience Insights. It’s the juicy B2B data that is typically hard to uncover. And it’s probably because of this trend, there is an uptick every year with users on LinkedIn (it’s slow but steady).

LinkedIn 177

LinkedIn Advertising URL Campaign 177

Webbiquity SMM

DECEMBER 12, 2018

As of June 2018, 4.2 The post Digital Marketing Trends to Watch in 2019 appeared first on B2B Marketing Blog | Webbiquity. Guest post by David Gutierrez. billion people had access to the Internet—in other words, about 55 percent of the entire population of the world.

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Trends Marketing Influencer B2B 166

Sprout Social

NOVEMBER 26, 2018

🙃 — Halo Top (@HaloTopCreamery) October 15, 2018. Bonus points if it’s a Superdawg ☝️🏈😄 Posted by Superdawg on Sunday, October 7, 2018. A post shared by King Arthur Flour (@kingarthurflour) on Sep 24, 2018 at 12:37pm PDT. — Sprout Social (@SproutSocial) October 15, 2018.

Social Media 105

Social Media Marketing URL Hashtag 105

Sprout Social

FEBRUARY 27, 2020

, but B2B social marketing comes with a set of unique challenges. It’s certainly not as straightforward, but taking cues from proven B2C tricks to build your B2B strategy is possible and can be very effective. UGC can mean many things, especially in B2B. A post shared by Adobe (@adobe) on Sep 30, 2018 at 3:50pm PDT.

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UGC B2B How To Software 77

Oktopost

JUNE 1, 2023

Any marketer has heard plenty about the high ROI that can be extracted from the social channels – in B2C or B2B – but there are still countless companies out there that are having to forgo that ROI. Without the right approach, leveraging social media can feel like a constant source of friction. Constraints on time and resources.

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ROI Social Media Marketing Curation 62

Webbiquity SMM

FEBRUARY 2, 2016

That’s perhaps why the growth in B2B digital ad spending over the past two years has been due largely to increased spending on native ads, while display has become less important. Less than 8% of total B2B product sales are closed directly through the Internet, versus 15% for B2C products. ( Native advertising may be the answer.

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Hubspot Marketing B2B Survey 100

Sprout Social

OCTOBER 23, 2018

Last year’s Agency Partner Day was such a success that we decided 2018 needed to see more—more speakers, more partners, more food, more drinks, more space. — Project1421 (@project1421) October 17, 2018. — Lucho Cornejo (@LuchoCornejo) October 16, 2018. Amazing setting for the #sproutpartnersummit !

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Hubspot B2B Team Conversation 68

Social Media Strategies Summit

OCTOBER 21, 2021

Doug Conant (@DougConant) October 11, 2018. 6 of the Best B2B Brands on Social Media Now. The Present — A leader must meet the expectations of the present in a quality way. The Future — A leader must create a clear and tangible path for a more prosperous future. Top 15 Brands Killing It on Instagram.

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Social Media Startup LinkedIn Telecommunications 212