Sprout Social

JANUARY 4, 2017

There was no shortage of changes to the social media industry in 2016, which included several new features, consumer preferences and brand opportunities. Looking toward 2017, social media trends will continue to evolve and surprise us. In fact, Facebook already tested facial lenses for its mobile interface in 2016.

Trends 112

Trends Social Media Analytics Instagram 112

Webbiquity SMM

MARCH 27, 2017

And SnapChat may become difficult for B2B marketers to ignore; the mobile messaging app now has more than 150 million daily active users , and half are older than 25. Fortunately, social media management tools are increasing in number and sophistication as well. He recently updated that post for 2017. Sprout Social.

Social Media Management 0

Social Media Management Social Media Tools Radian6 0

Ignite Social Media

JULY 21, 2017

It is hard to believe we are already over halfway through 2017. At this point in the year, it is a good time to evaluate key changes in social to date before we look ahead. We will take a look at the current state of some of the major social networks in this mid-year recap. Pinterest Recap.

Social Media 92

Social Media YouTube Instagram Compete 92

Idaconcpts

MAY 3, 2013

In a May 2013 webinar, Peter Goodman, VP of Salesforce Marketing Cloud, discussed the current state of advertising in the social media space. He took a look at the major advertising platforms on the leading social networks. of US Millenials access the Internet from mobile devices monthly. of US Gen X-ers and 62.2%

Trends 173

Trends Mobile Insurance FAQ 173

Social Media Strategies Summit

JANUARY 5, 2023

It’s hard to imagine anyone not using social media today. Yet the industry continues to expand, with the global number of social media users climbing to almost 4.6 But not all social networks enjoyed equally strong years in 2022. billion — six times higher than in 2017. billion in 2022. Image source. Image source.

Trends 325

Trends Social Media UGC Marketing 325

Webbiquity SMM

MARCH 27, 2018

But like detectives Gamble and Hoitz , the “other guys” of social networks may be more effective even if less flashy. The analogy is not to suggest any of those networks approach Will Ferrell levels of awkwardness.). 32% of teenagers consider Instagram to be the most important social network.

LinkedIn 195

LinkedIn Instagram Hubspot Twitter 195

Buzz Marketing for Technology

OCTOBER 18, 2013

e-commerce sales are expected to hit $370 billion by 2017 – that’s 10 percent of retail sales. According to eMarketer, 15 percent of online retail sales this year will take place via mobile devices, which is up from 11 percent in 2012. Once considered to be a new “fad,” social media is now an integral part of consumers’ daily lives.

Retail 217

Retail Discount Loyalty Sites 217

Mindjumpers

SEPTEMBER 28, 2015

New stats from Cisco have revealed that by 2017, video will account for 69% of all consumer internet traffic. Because of these improvements in how your customers access the internet, over a tenth of all videos are played on mobile phones and tablets – and this percentage is set to continue rising sharply. Video content is taking over.

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Video Content Nielsen Marketing 242

Webbiquity SMM

MARCH 13, 2018

Facebook is, for marketers of all types, the social network that can’t be ignored. Unlike sites that appeal primarily to specific demographic groups (Pinterest, Snapchat), career path (Vimeo, LinkedIn) or country (VK, WeChat), Facebook use cuts across all social, economic, demographic, and geographic boundaries.

Facebook 161

Facebook Hubspot Statistics B2B 161

SocMed Sean

FEBRUARY 27, 2019

” With Tweets often being text and Instagram being a much more image-focused social network, it seems (at first glance) that the two networks aren’t really sympatico. If you are saving the image from a mobile device, then long-press on the image and save it to your device.

Instagram 227

Instagram Mobile URL Twitter 227

Writtent Blog

JULY 10, 2013

Mobile isn’t just a trend, it’s a total revolution in the way consumers interface with technology and businesses. In fact, experts estimate that mobile usage will overtake desktop and laptop usage by the end of this year. Mobile devices will account for 25% of global internet traffic by 2014. Source: HubSpot ). There are 6.8

Statistics 108

Statistics Mobile comScore Marketing 108

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Twitter’s revenue is stagnant and the platform lost two million users in the final quarter of 2017. Now here are three ideas the social network’s CMO and her marketing team may want to contemplate.

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Team Marketing B2B Eventful 177

SocMed Sean

MARCH 21, 2018

In fact, as recently as September 2017 , a pretty sizable group of people fell for a hoax where they were typing “following me” into their Facebook search and were tricked into giving permissions to an app that then harvested their Facebook data. Have a tip or trick for locking things down on Facebook? –Sean.

Questions 213

Questions Facebook Privacy Social Networking 213

Pam Moore

MARCH 31, 2017

Do you have social media problems? . Overwhelmed with constantly changing social networks and technology? Unclear what social networks to focus on? Tired of wasting money on social media training only to find 50 random videos thrown at you that make no sense? With Social Profit Factor YOU will… .

Training 165

Training Social Media Brands Small Business 165

Razor Social

JANUARY 26, 2017

When people share your content from your website to social platforms, you need to make sure that it’s shared in the best possible way. social media optimization tool to check how well your website is optimized for sharing via social media. It’s awesome on both desktop and mobile. Track Mobile Visitors.

Tools 111

Tools Tips Marketing WordPress 111

Social Media Marketing

MAY 15, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 162

Social Media Flipboard Social Networking Foursquare 162

Pam Moore

JUNE 2, 2017

From strategy, goal setting, conversion optimization, community building, business and personal branding, content marketing, social advertising to live video we have you covered. Of course we also help you master every top social network such as Facebook, LinkedIn, Twitter, Instagram and more! Let's DO this!

Training 167

Training Communities Social Media Real Estate 167

Social Media Strategies Summit

APRIL 22, 2019

According to a recent report from Statista , more than 50% of digital videos are now viewed on mobile in vertical format. It’s this trend that influenced the launch of Facebook Watch in 2017 and IGTV in 2018. And it’s this same trend that will make 2019 the year of social TV. The move to Private Groups.

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Trends Social Media Instagram Influencer 198

Pam Moore

APRIL 14, 2017

One very important factor for success on any social network including Facebook, is visual marketing. billion mobile daily active users on Facebook you must not only optimize your visual marketing and images for the desktop but also the mobile device. Marketers are getting smarter at using visuals. You can do better!

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Template Templates Facebook iPad 167

Ignite Social Media

JANUARY 8, 2018

In longer form, Sina Weibo is one of the most popular social media sites in China and is commonly referred to as the “Chinese Twitter”. The microblogging site launched in August of 2009 and as of May 2017 had 340 million active monthly users. Hello Network. It’s focused more on what you love doing versus who you know.

Tweetdeck 117

Tweetdeck Microblogging Social Networking Avatar 117

Buffer Social

AUGUST 13, 2017

This post was originally published in 2016 and has been updated with the latest ideal image sizes for the various social media platforms, as of August 2017. You’ve got all the great tools to create engaging images for social media. Note: On mobile, images will be cropped into a horizontal rectangle.

Social Networking 112

Social Networking Guidelines Social Media LinkedIn 112

Ignite Social Media

JANUARY 10, 2018

1 Due to its portability and ease of use, 90% of mothers use mobile devices to access the internet and social media. 1 Since 2016, the percent of mothers who use social networks has increased 5% – resulting in 93% of mothers using social networking sites. July 25, 2017. May 18, 2017.

Social Media 118

Social Media How To Survey Social Networking 118

Ignite Social Media

JANUARY 6, 2020

Social networking as we know it was born in the 00s, but the last decade has seen the rise of social media’s true potential. As we look forward and wonder what’s in store for the next 10 years, let’s take a look back at what our favorite social media networks looked like in 2010. Facebook – 2010.

MySpace 134

MySpace Social Networking Instagram YouTube 134

agora pulse

MARCH 1, 2017

Live video – especially Facebook Live – is among the top trends that marketing experts are suggesting to businesses to get ahead on social media in 2017. If the Wi-Fi isn’t suitable for broadcasting, consider purchasing a portable mobile wireless router. Facebook recommends having access to a 4G connection for your broadcast.

Facebook 135

Facebook Wireless Eventful Upcoming 135

Pam Moore

APRIL 22, 2017

According to eMarketer, 48% of brands plan to increase their budgets for influencer marketing in 2017. 84% of women turn to social networks before making a purchase decision! Influencer marketing enables you to tap into this extended network both men and women are using as they make buying decisions. Click To Tweet.

Influencer 166

Influencer Tips Marketing Training 166

Pam Moore

DECEMBER 7, 2017

Smart marketers and leading brands both big and small know that content is at the core of every social conversation with prospects, current customers, online community members and more. The social networks simply provide a medium for brands and marketers to communicate in unique and personal ways with other human beings.

Template 167

Template Templates Trends Content 167

Hootsuite

NOVEMBER 25, 2015

It feels like every month a social network unveils a new social media advertising tool. That’s a huge, huge number and shows how big of an impact social media advertising has made in an incredibly short period of time. That may have a little something to do with Twitter’s great focus on mobile….

Advertising 112

Advertising Social Media List Statistics 112

Hootsuite

DECEMBER 17, 2019

Sidebar: We’re guessing Pew doesn’t classify YouTube as a ‘social’ platform because it’s a bit of a chimera: is it video platform or a search engine or a social network? YouTube itself likes to quote a stat from a study it commissioned a few years ago that says on mobile alone it reaches more 18–34 year-olds than any TV network.

Statistics 145

Statistics YouTube Marketing HootSuite 145

Pam Moore

JANUARY 4, 2017

We don’t want to wait in line or even wait for a mobile web page to load on our device. It’s no wonder the marketers and business leaders new to the social world have expectations of instant results, it’s what the “gurus” have been promising them across blog posts, podcasts, live videos and the list goes on.

Social Media 168

Social Media Social Networking Training Small Business 168

Buffer Social

MARCH 22, 2017

But one stat really stood out to us: Square video (1:1) takes up 78% more real estate in a person’s mobile newsfeed than does landscape video (16:9). And with mobile content consumption on a dramatic rise, this felt like something we had to get to the bottom of. Mobile content consumption is exponentially increasing.

Video 112

Video CPM Real Estate Mobile 112

agora pulse

NOVEMBER 9, 2017

It’s been on the mobile app for a while but it was recently launched on Desktop. I’ve been dipping into the mobile version to find content examples to show students in training sessions. Back in June of 2017, they held their first-ever Communities Summit bringing together hundreds of group admins.

Feed 121

Feed Feedly Facebook Groups 121

Ignite Social Media

MAY 1, 2017

While Pinterest embraces its search engine reality, the FTC proves it knows how social networks work and Twitter starts to grow again, all in this week’s edition of Social You Should Know. In a move that made it clear to me the FTC gets how social networks operate (kudos!!), FTC Issues Warning to Instagram Celebs.

Instagram 104

Instagram Twitter Engineering Influencer 104

Buffer Social

OCTOBER 25, 2018

Also, remember to optimize your content for mobile as 94 percent of Facebook’s users access Facebook via the mobile app. It seems that while QQ, a desktop-native platform, used to be the top social media platform in China, WeChat, a messaging app from the same parent company, has taken over its place. YouTube – 1.9

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Sites Social Media Brands Tumblr 112

Hootsuite

MARCH 2, 2020

Pinterest is now the third-largest social network in the U.S. Pinterest closed out 2019 by overtaking Snapchat as the third-biggest social network in the United States. Remember, Pinterest is as much a search engine as it is a social network. 85% of Pinners are on mobile. Visual search is on the rise.

Statistics 145

Statistics Marketing HootSuite Advertising 145

Sprout Social

JUNE 30, 2019

billion users , making it the top social media platform for the total number of active users. Over the past decade, Facebook has redefined the way we look at social networks and also expanded the possibilities of social media for businesses. Since 2017, we have seen many improvements. Let’s look at the numbers.

Instagram 107

Instagram Strategy Facebook Social Networking 107

Ignite Social Media

MAY 4, 2020

Social media stories, originally popularized by Snapchat, have seen significant growth and adoption across nearly all major social networks. While the networks add Story capabilities to their channels, the data from users showing increased interest follows suit. Source: Facebook.

Social Media 128

Social Media Brands Content Real Estate 128

Hootsuite

FEBRUARY 5, 2020

At the annual F8 Developer conference last year, Mark Zuckerberg shared “ A Privacy-Focused Vision for Social Networking.” Facebook launched Groups for Pages in 2017, and last year the company let brand pages join Private Groups. Mobile still reigns supreme. Facebook Messenger is testing Screen Sharing for mobile.

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Trends Facebook Groups Groups 145