Spotify Wrapped: What marketers can learn from the viral campaign
Sprout Social
DECEMBER 7, 2022
Spotify Wrapped has been showing users their musical year in review since 2016. For Spotify, it’s a viral marketing tool. To see just how effective the Spotify Wrapped campaign is, we dove into the Sprout Social Listening tool. While 2021 might have been a banner year for the Spotify Wrapped campaign, 2022 has been even bigger.
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