Talkwalker SM

SEPTEMBER 7, 2016

How do you regularly produce engaging content? Based on Talkwalker’s new and improved Instagram analytics (and our own appreciation), here are 10 brands killing it on Instagram to kickstart your social media strategy for the last months of 2016. between July 27th and September 8th , 2016). Adidas (@adidas).

Instagram 60

Instagram Brands Sports Travel 60

Talkwalker SM

FEBRUARY 8, 2016

When such large sums of money are being invested into Super Bowl ad campaigns, going viral is pretty much a must, so we decided to use social media analytics to take a look at the lessons brands can learn from what worked and what didn’t work at Super Bowl 50. Lesson 2: Humor is King for Driving Engagement.

Hashtag 93

Hashtag Marketing YouTube Campaign 93

Sprout Social

OCTOBER 15, 2018

Name: Marie Dador Department: Marketing Started at Sprout: June 27, 2016. I am the Manager of Marketing Data & Analytics here at Sprout. To do this, I created a marketing data and analytics course, which consisted of four sessions designed to lead the team through the basics of data analytics.

Meeting 77

Meeting Team Analytics Data 77

Sprout Social

FEBRUARY 16, 2022

2015-2016: Satisfaction & personalization. In 2016, YouTube released a paper on its algorithm for its recommendation systems. 2016-present: Demonetization & policy updates. Check your YouTube Analytics Traffic Sources to see how often your channel is appearing on others’ Home pages. Do what works for you.

YouTube 124

YouTube Notification Video Trends 124

agora pulse

JANUARY 25, 2017

As we look back on our social media plans of 2016 and ahead to our 2017 campaigns, it’s important that we learn from our mistakes and make adjustments to ensure a strategic new business year. The post Here is Why Your 2016 Social Media Plan Failed appeared first on Agorapulse. Is your current plan lacking any of these?

Social Media 60

Social Media Social Media Management Compete URL 60

Talkwalker SM

MAY 26, 2016

Most basic social media analytics platforms will allow you to search for images based on text queries, which will give you access to a fraction of the content you are looking for. Assess Reach vs. Engagement. Yet it is when users engage with the content that they show real interest for the product or your brand.

Analytics 68

Analytics Influencer Apparel Airlines 68

Ignite Social Media

DECEMBER 16, 2016

The analytics tools behind some of the most popular social media platforms can be surprisingly limited. With an increasing number of businesses using social media for marketing, many platform analytics leave something to be desired. While some platforms excel in certain aspects of analytics reporting, others fall short.

Analytics 60

Analytics Platform Social Media comScore 60

Unmetric

SEPTEMBER 1, 2016

I wanted to see if their social media accounts were anything like that, and how much engagement they get. The report generator was kind enough to give me a detailed analysis of what the top Insurance Brands in Malaysia were up to on Facebook during the month of July 2016. Prudential Malaysia engaged best with its Fans.

Insurance 82

Insurance Engagement Brands Analysis 82

Convince & Convert

NOVEMBER 13, 2017

According to Apptopia , Snapchat lost six percent of its daily users from May 2016 to May 2017. Apptopia also reports shrinking Snapchat engagement and increased Instagram engagement. Engagement remains king on Instagram Stories, just as it was on Snapchat. Analytics Tools. Extended Stories. Shoppable Posts.

Instagram 164

Instagram Marketing Analytics Influencer 164

Later

DECEMBER 11, 2019

Wondering how to increase engagement on Instagram? With an ultra-smart algorithm and tons of creative brands competing for people’s attention, growing your Instagram engagement can sometimes feel like an uphill battle. Posting more consistently can also help with your Instagram engagement. You’re not alone!

Engagement 53

Engagement Instagram How To Hashtag 53

Buffer Social

JULY 20, 2017

And, in mind at least, that’s not a bad thing because: Social media is becoming an engagement channel. . Engagement is also about the content you create and share across social platforms. 4 reasons why engagement is the future of social media. Algorithms prioritize engagement. Low organic reach and referral traffic.

Social Media 112

Social Media Engagement Brands Airlines 112

Hootsuite

AUGUST 18, 2020

For the first seven years, YouTube rewarded videos that got clicks, rather than the ones that kept users engaged. 2016: Machine learning (a.k.a. In 2016, YouTube released a whitepaper that made some waves. Source: Deep Neural Networks for YouTube Recommendations , 2016). engagement). the algorithm).

YouTube 145

YouTube HootSuite Metadata Notification 145

Unmetric

APRIL 12, 2016

You can now find out which Posts have money behind them and compare their engagement metrics. Now you’ll be armed with information on the promoted and organic Posts that have been published since February 5th, 2016. The biggest of the features is the ability to now detect promoted Posts on Facebook within Unmetric.

Analytics 70

Analytics Facebook Metrics API 70

Audiense

SEPTEMBER 23, 2016

Social media has always allowed a greater level of flexibility than traditional marketing, but the analytical capabilities available to marketers ensure that testing on social will deliver far more strategic certainties than in years gone by. NOW, analytics, strategy, and creative teams work together from the outset.

Data 60

Data Influencer Campaign Strategy 60

Talkwalker SM

JULY 13, 2016

It is estimated that the business will bring in $3.2bn in 2016 – an impressive feat when considering the fact that it opened its advertising program less than a year ago. Engagement rate. It is made up of the likes and comments (engagements) divided by the number of the account’s followers.

Metrics 60

Metrics Instagram Analytics Marketing 60

Social Media Strategies Summit

AUGUST 28, 2019

Chase is the first to engage in this type of large scale machine learning copywriting, but other brands are planning to expand the use of Persado’s technology. Starbucks Uses Predictive Analytics to Serve Personalized Recommendation. They announced plans for personalization back in 2016. Starbucks Personalized Recommendations.

Examples 200

Examples Marketing Retail Automotive 200

Kikolani

NOVEMBER 1, 2016

Counting ‘likes’ is what we call a ‘vanity metric’, and if you really want to measure the impact and success of your fan page, we’ve got to dive much deeper into your analytics. What if none of them ever engages with your posts? Engagement. Quite simply, ‘engagement’ is how many people interact with your posts.

Analytics 60

Analytics Facebook Metrics Statistics 60

Kikolani

NOVEMBER 1, 2016

Counting ‘likes’ is what we call a ‘vanity metric’, and if you really want to measure the impact and success of your fan page, we’ve got to dive much deeper into your analytics. What if none of them ever engages with your posts? Engagement. Quite simply, ‘engagement’ is how many people interact with your posts.

Analytics 60

Analytics Facebook Metrics Statistics 60

Unmetric

JULY 6, 2016

These are three of the most engaging Posts: (The Unmetric Engagement Score is an estimate of the engagement a particular Post receives on Social Media. Engagement Score: 1,000. Engagement Score: 1,000. Engagement Score: 1,000. Who’s more engaging Carvel or Breyers? Talenti Gelato e Sorbetto.

Social Media 65

Social Media Report Sentiment Engagement 65

Webbiquity SMM

FEBRUARY 13, 2018

As noted below, the practice is now ubiquitous, with almost 90% of businesses engaged social media marketing. So even if your engagement efforts are focused on just a few platforms, use a social media monitoring tool to check for brand mentions, comments, support issues, etc. of marketing budgets in 2009 to 11.7% Skyword ). Digitant ).

Social Media 178

Social Media Marketing Hubspot Trends 178

Keyhole.co

APRIL 2, 2024

In this case, you might consider tracking engagement metrics, brand sentiment, and conversions. Some popular social listening metrics to consider include: Engagement rates This social media KPI measures the level of interaction and participation with your social media content. Clarify your objectives to guide your metrics selection.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Keyhole.co

JULY 18, 2023

TikTok is the most downloaded app of all time, hitting over 2 Billion downloads since its launch in September 2016. Engagement. TikTok users are active and engaged – the perfect marketing combination. You can still use TikTok Analytics. So, TikTok boasts a big audience. It hit that magic number in just five years.

Tips 52

Tips Marketing Trends Influencer 52

Hootsuite

MARCH 27, 2024

A boosted post is simply a social post to which you add some advertising dollars in an effort to expand its reach or increase engagement. On Meta, the ad objectives for boosted posts are: post engagement thruplays (for video posts) profile visits link clicks, or messaging conversations started. What’s a boosted post?

LinkedIn 107

LinkedIn Instagram Tips HootSuite 107

Sprout Social

NOVEMBER 4, 2016

If you have an established physical or online store, pull analytics to learn more about your current customers. Use Any of Our Sprout’s Analytics Tools to Learn More About Who Interacts With Your Posts. Each of our connected social media channels have social media analytics as part of your report. Use Native Twitter Analytics.

Communities 98

Communities Instagram Analytics Exercises 98

Unmetric

AUGUST 22, 2016

I will be focusing on their performance on Facebook during the month of July 2016. The #InspiringLocals campaign, that spanned from June 28 th to August 4 th witnessed some pretty engaging Posts, like this one. Merely putting money behind Posts will not get you consistent engagement or Reach. Engagement.

Engagement 60

Engagement Social Media Banking Sports 60

Oktopost

FEBRUARY 9, 2021

For savvy B2B social media marketers, LinkedIn plays a vital role in online engagement. LinkedIn has seen an uptick in user engagement of late. Thanks in part to work-from-home orders caused by the pandemic, engagement on LinkedIn has grown 50% , year over year. . Use Analytics to Find Your Best Posts and Hashtags.

Hashtag 118

Hashtag LinkedIn How To B2B 118

Sprout Social

SEPTEMBER 7, 2022

TikTok is the fastest-growing social media platform we’ve seen thus far, reaching 1 billion users in September 2021, a record five years since its worldwide launch in 2016. Easily build up your own online presence through the use of short-form video content that engages your audience and helps show off your business offerings.

Brands 90

Brands Marketing Influencer Analytics 90

Unmetric

SEPTEMBER 26, 2016

I will discuss how ASUS , Lenovo Mobile , Microsoft Lumia , OPPO , Samsung Mobile and Sony Mobile performed on Facebook during the month of August 2016. To judge these brands on engagement, let us look a little closer. Here’s some of the most engaging content from the group. Engagement. Samsung Mobile. million views.

Engagement 60

Engagement Social Media Brands Mobile 60

Ignite Social Media

FEBRUARY 9, 2017

Facebook made adjustments in an effort to curb the volume of content that members could see and focus on engaging content. The post below includes an updated look at reach in addition to several other interesting findings compiled by the entire Ignite Social Media analytics team! User Engagement Stays Steady.

Metrics 60

Metrics Brands Facebook Sample 60

Sprout Social

MAY 26, 2022

With engagement like this, the network is quickly moving away from the fringes of the social media landscape and into the center of forward-thinking brands’ strategies. This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement.

Examples 142

Examples Campaign Tips UGC 142

Audiense

MAY 6, 2016

This year’s theme was tech-related, and IBM in collaboration with fashion-label Marchesa designed a colour-changing dress with IBM Watson’s analytics. — IBM (@IBM) May 3, 2016. — Karolina Kurkova (@karolinakurkova) May 3, 2016. — Marchesa (@MarchesaFashion) May 3, 2016. MetGala ready.X MetGala ready.X

Team 92

Team Fashion Analysis Sentiment 92

Keyhole.co

DECEMBER 26, 2023

All Red Bull social media accounts are active and filled with engaging content. Using intriguing user-generated content If used correctly, user-generated content (UGC) can be an excellent boon to brand authenticity, enhanced engagement, and a higher conversion rate. Red Bull’s target audience is an active and passionate crowd.

Social Media 52

Social Media Strategy Sports Meme 52

Keyhole.co

NOVEMBER 19, 2023

These are typical customers who — ideally — will engage with your profiles and visit your website or physical locations. As of April 2016, it is the most popular social platform with more than 1.5 Although it lacks metrics marketers value , it is the most popular platform among this demographic as of February 2016.

Template 52

Template Templates Examples Social Media 52

Waxing UnLyrical

NOVEMBER 20, 2015

Here’s some of what we talked about: On PR measurement in 2016 and beyond: A2. Hopefully 2016 will be the year AVEs become extinct #measurepr. As did James Breen : A2: I also see a trend of including internal (owned) metrics like google analytics, social media follower growth, share price #measurepr. measurepr.

CPA 100

CPA Consultant Metrics Groups 100

yMarketingMatters

SEPTEMBER 23, 2016

Insights will feature metrics like top posts, reach, impressions and engagement around posts, as well as more data on your followers like their gender, age, and location. This will be incredibly valuable for marketers, especially when it comes to figuring out when to post content to their profiles to maximize reach and engagement.

Instagram 100

Instagram Mobile Social Networking Hashtag 100

yMarketingMatters

OCTOBER 2, 2017

In 2016, the inevitable happened, and mobile usage overtook desktop as the primary device used to access websites. Mobile use is disrupting the way people engage with brands. Google Analytics: Make sure Google Analytics code is installed on your website so you can see mobile activity. You will be amazed. .

Mobile 140

Mobile SMS Hitwise Marketing 140

Ignite Social Media

JUNE 3, 2016

World Social Media Day – June 30, 2016. Instagram Analytics. Recently, Instagram Business Profiles began showing basic analytics hinting at the release of a larger analytics rollout that is said to be rolled by this fall. San Diego Comic Con – July 21-24, 2016. Rio Summer Olympics – August 5-21, 2016.

Social Media 60

Social Media Analytics Activities Film 60