Convince & Convert

NOVEMBER 13, 2017

According to Apptopia , Snapchat lost six percent of its daily users from May 2016 to May 2017. Apptopia also reports shrinking Snapchat engagement and increased Instagram engagement. Mediakix reports that, as of August 2017, influencers were posting to Snapchat 33 percent less often. New Instagram Features for Marketers.

Instagram 163

Instagram Marketing Analytics Influencer 163

Talkwalker SM

FEBRUARY 8, 2016

million times on social media in the month of January alone – we used Talkwalker’s advanced social media analytics to give these brands some tips on using social listening to measure the ROI of their influencer marketing. Jennifer Lawrence wearing a Dior dress at the 2016 Golden Globes ceremony.

ROI 84

ROI Influencer Sentiment Tips 84

Sprout Social

AUGUST 26, 2019

Instagram Stories launched in August 2016 and brought a totally new approach to content on Instagram with photos, Boomerangs and videos that disappear within 24 hours of being posted. Next, look at interactions to get a feel for how your audience is motivated to engage with your content. How are Stories impacting your post engagement?

Analytics 74

Analytics Instagram How To Metrics 74

Talkwalker SM

SEPTEMBER 7, 2016

How do you regularly produce engaging content? Based on Talkwalker’s new and improved Instagram analytics (and our own appreciation), here are 10 brands killing it on Instagram to kickstart your social media strategy for the last months of 2016. between July 27th and September 8th , 2016). Adidas (@adidas).

Instagram 60

Instagram Brands Sports Travel 60

Talkwalker SM

APRIL 18, 2016

This in essence is the reason why influencer marketing and finding the right influencer is so important for companies in the age of social media. An influencer recommendation is like a supercharged word of mouth mention as these stars of social have vast, engaged followerships hanging on their every word. In which region?

Influencer 60

Influencer Process Overview Marketing 60

Keyhole.co

APRIL 2, 2024

In this case, you might consider tracking engagement metrics, brand sentiment, and conversions. You might also be interested in comparing your brand mentions against competitors and discovering relevant influencers to help you get the word out. It includes likes, comments, shares, and other forms of engagement.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Sprout Social

MARCH 8, 2017

If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms. How to Identify Social Media Influencers.

Influencer 111

Influencer Social Media How To SEO 111

Later

DECEMBER 8, 2019

Influencer marketing is set to become an $8 billion dollar industry in 2020 — so it’s the perfect time to release The State of Instagram Influencer Marketing Report ! . From changes in caption length and hashtags, to post frequency and which types of influencers get the best engagement, we’re revealing all! .

Influencer 67

Influencer Report Instagram Marketing 67

Later

DECEMBER 11, 2019

Wondering how to increase engagement on Instagram? With an ultra-smart algorithm and tons of creative brands competing for people’s attention, growing your Instagram engagement can sometimes feel like an uphill battle. Thinking it's time to add influencer marketing to your overall Instagram strategy? You’re not alone!

Engagement 53

Engagement Instagram How To Hashtag 53

Keyhole.co

JULY 18, 2023

TikTok is the most downloaded app of all time, hitting over 2 Billion downloads since its launch in September 2016. Engagement. TikTok users are active and engaged – the perfect marketing combination. You can still use TikTok Analytics. So, TikTok boasts a big audience. It hit that magic number in just five years.

Tips 52

Tips Marketing Trends Influencer 52

Sprout Social

SEPTEMBER 7, 2022

TikTok is the fastest-growing social media platform we’ve seen thus far, reaching 1 billion users in September 2021, a record five years since its worldwide launch in 2016. Easily build up your own online presence through the use of short-form video content that engages your audience and helps show off your business offerings.

Brands 90

Brands Marketing Influencer Analytics 90

Buffer Social

JULY 20, 2017

And, in mind at least, that’s not a bad thing because: Social media is becoming an engagement channel. . Engagement is also about the content you create and share across social platforms. 4 reasons why engagement is the future of social media. Algorithms prioritize engagement. Low organic reach and referral traffic.

Social Media 112

Social Media Engagement Brands Airlines 112

Hootsuite

NOVEMBER 25, 2015

Finding the right influencers and building relationships is hugely important for your brand. For every dollar spent on influencer marketing , marketers see a $6.50 You can understand why 84 percent of marketers expect to launch at least one campaign involving an influencer in the next 12 months.

Influencer 76

Influencer Tools Marketing Klout 76

Hootsuite

AUGUST 18, 2020

For the first seven years, YouTube rewarded videos that got clicks, rather than the ones that kept users engaged. 2016: Machine learning (a.k.a. In 2016, YouTube released a whitepaper that made some waves. Source: Deep Neural Networks for YouTube Recommendations , 2016). engagement). the algorithm).

YouTube 145

YouTube HootSuite Metadata Notification 145

Talkwalker SM

JULY 13, 2016

It is estimated that the business will bring in $3.2bn in 2016 – an impressive feat when considering the fact that it opened its advertising program less than a year ago. Engagement rate. It is made up of the likes and comments (engagements) divided by the number of the account’s followers. Share of Voice.

Metrics 60

Metrics Instagram Analytics Marketing 60

Audiense

SEPTEMBER 23, 2016

Social media has always allowed a greater level of flexibility than traditional marketing, but the analytical capabilities available to marketers ensure that testing on social will deliver far more strategic certainties than in years gone by. NOW, analytics, strategy, and creative teams work together from the outset.

Data 60

Data Influencer Campaign Strategy 60

Sprout Social

MAY 26, 2022

With engagement like this, the network is quickly moving away from the fringes of the social media landscape and into the center of forward-thinking brands’ strategies. This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement.

Examples 142

Examples Campaign Tips UGC 142

Keyhole.co

DECEMBER 26, 2023

All Red Bull social media accounts are active and filled with engaging content. Using intriguing user-generated content If used correctly, user-generated content (UGC) can be an excellent boon to brand authenticity, enhanced engagement, and a higher conversion rate. Red Bull’s target audience is an active and passionate crowd.

Social Media 52

Social Media Strategy Sports Meme 52

Unmetric

DECEMBER 17, 2018

With more brands flocking to Instagram every month, it’s high time you started getting insight into your own and competitors’ engagement metrics too. Now, they also need to focus on creating the kind of content that’ll break the algorithm and bring in the engagement they require. How do some brands manage to rake in all the engagement?

Instagram 74

Instagram Metrics Social Media Management Influencer 74

Unmetric

APRIL 24, 2016

This is a guest post from Lion & Lion Indonesia's Social Analytics Lead, Shamim Fareez. And for beauty brands, engagements are higher on Instagram than any other channel. Note : Unmetric's Engagement score is based on the number of Likes & Comments a post receives and is indexed to score between 0 and 1,000.

Instagram 110

Instagram Brands Case Study Influencer 110

Hootsuite

NOVEMBER 25, 2015

Finding the right influencers and building relationships is hugely important for your brand. For every dollar spent on influencer marketing , marketers see a $6.50 You can understand why 84 percent of marketers expect to launch at least one campaign involving an influencer in the next 12 months.

Influencer 40

Influencer Tools Marketing Klout 40

Talkwalker SM

MARCH 17, 2016

In our latest report , we take a look at how marketing, PR and product departments in the household and personal care sectors can use social media analytics to create valuable insights in crisis management, product development, influencer marketing and more. 10 –March 10, 2016). 2015 – March 2016). Its quality?

Data 60

Data Social Media Brands Forums 60

Sprout Social

JANUARY 6, 2021

Mint Mobile, a low-cost wireless carrier, was founded back in 2016. It’s short, funny, engaging and clearly explains what the company is all about and how it compares to competitors. Leverage video to keep your customers satisfied and engaged. Don’t worry if you don’t have an A-list spokesperson to intrigue your audience.

Video 132

Video Social Media Wireless Marketing 132

Hootsuite

SEPTEMBER 10, 2019

A social media takeover is when you grant posting privileges to a person of interest, like an influencer, expert, or professional. They can help you increase awareness of your brand, open up new audiences, engage your current followers, and more. Look at the engagement on their campaigns and get familiar with their personality.

Social Media 111

Social Media How To Hosting Hashtag 111

Keyhole.co

JANUARY 6, 2022

This video-sharing app initially rose to fame back in 2016 as a musical lip-syncing app by the name musical.ly. With TikTok’s predominantly youthful demography, you can connect and engage with many young members of the audience. Redefine Influencer Marketing. TikTok has emerged as a hotspot for influencer marketing.

Marketing 52

Marketing Hashtag Trends Influencer 52

Waxing UnLyrical

MAY 11, 2016

With the emergence of Google Analytics and the rise of content marketing, media relations has been bashed a bit in the PR space. Media relations can improve your influence overnight. Last month the blog focused on influencer relations , which is very much an opportunity within the current digital landscape of media relations.

Automotive 100

Automotive Conference Influencer Campaign 100

Keyhole.co

NOVEMBER 19, 2023

These are typical customers who — ideally — will engage with your profiles and visit your website or physical locations. As of April 2016, it is the most popular social platform with more than 1.5 Although it lacks metrics marketers value , it is the most popular platform among this demographic as of February 2016.

Template 52

Template Templates Examples Social Media 52

Buffer Social

OCTOBER 6, 2019

Turn Stories into real-time events (and amplify engagement). Not only did LOFT allow their followers to follow along the fun challenge, LOFT also gave them an opportunity to engage with a recent Instagram post and help spread their brand by asking them to tag their best friends in the post. LOFT ( @loft ). Olympics ( @olympics ).

Instagram 69

Instagram Influencer Brands Upcoming 69

Pixlee

JUNE 14, 2021

In 2016, Instagram migrated from a reverse-chronological feed to an algorithm-based feed for displaying content. Many Instagram influencers felt as though their engagement and impressions were dwindling. A surefire way to engage your audience is through user-generated content (UGC). How does the Instagram algorithm work?

Instagram 52

Instagram UGC Apparel Hashtag 52

Webbiquity SMM

JANUARY 19, 2016

And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. Social media now plays almost as large a role in purchasing decisions as does TV, and 57% of consumers say they’re influenced to think more highly of business after seeing positive comments or praise online.

Social Media 100

Social Media Marketing Survey Metrics 100

Convince & Convert

APRIL 19, 2017

Although they came from different countries and industries, there was one common theme that stood out to me: the decline in organic reach and engagement on social media. The same goes for organic content engagement. While the output of company content increased by 35 percent, content engagement decreased by 17 percent.

B2B 109

B2B Social Media Organization Study 109

Keyhole.co

MARCH 6, 2024

There are so many brands and influencers, all vying for the attention of their target audience. Most people already know how to check engagement metrics like comments, likes, dislikes, shares, etc. This way, you can know when your social media strategy to serve up humorous engagement hits the target. But there’s even more to it.

Sentiment 52

Sentiment Analysis Marketing Press Release 52

Talkwalker SM

JUNE 14, 2016

The following is a guest blog by Forbes Top 50 Social Media Influencer and founder of Maximize Your Social Neal Schaffer. In 2016, brands are increasingly looking to leverage influencer marketing as well as find their brand advocates. Follow him on Twitter: @NealSchaffer.

Influencer 60

Influencer Social Networking Reputation Focus Group 60

Sprout Social

APRIL 26, 2018

Ever since announcing Instagram Business Profiles in 2016, brands have asked, “should I switch to an Instagram Business Profile or keep my personal account?” With access to analytics and other features unavailable to personal accounts, it’s all upside. you need to switch to an Instagram Business Profile.

Instagram 110

Instagram How To Influencer Analysis 110

Sprout Social

JULY 25, 2022

If they are and their content is not getting any engagements or if they have very few followers, it might indicate your audience is not active in that space. They continue to post the same content that never gets any engagements—chances are people are scrolling right past it. You’re better off starting an account in WeChat or Weibo.

Questions 81

Questions Social Media Platform Metrics 81

Sprout Social

OCTOBER 10, 2019

It’s about engaging with your target audience and interacting with them. Driving engagement for promotional activities. It’s time to go beyond the “setup your profile correctly” and “follow influencers” tips. Another tip that will earn you engaged followers during Twitter chats is to reply to other chatters. Networking.

Strategy 109

Strategy Tips Twitter Marketing 109

Proactive Report

FEBRUARY 24, 2017

That might be about to change -Twitter just reported a dismal Q4 for 2016: 16 cents per share on revenue of $717 million. Back in November 2016 the shares were $18. This might not be such a bad thing in light of the PewDiePie incident, which highlights just how tricky working with these young social media influencers can be).

Twitter 94

Twitter News Influencer Open Source 94