Talkwalker SM

JANUARY 25, 2016

We dug a little deeper to identify the cream of the crop this year and used Talkwalker social media analytics to gain insights into what social said about Davos 2016. Davos 2016: The Big Picture on Social. The winners of the 2016 Crystal Awards // Image taken from weforum.org. That’s it for our Davos 2016 recap!

Forums 64

Forums Analysis Influencer Social Media 64

Talkwalker SM

FEBRUARY 8, 2016

million times on social media in the month of January alone – we used Talkwalker’s advanced social media analytics to give these brands some tips on using social listening to measure the ROI of their influencer marketing. Jennifer Lawrence wearing a Dior dress at the 2016 Golden Globes ceremony.

ROI 84

ROI Influencer Sentiment Tips 84

Talkwalker SM

JUNE 29, 2016

In today’s ever-changing landscape of digital media, it’s important to know what the industry’s top thought leaders are sharing as these influencers set the standard for the nascent social media industry. It really is a platform for the “who’s who” in social data, monitoring and analytics. 3 Visual Analytics is Paramount .

Analytics 75

Analytics Conference Data Mobile 75

SocMed Sean

FEBRUARY 15, 2022

TikTok's popularity has exploded since its 2016 inception. While TikTok is still an emerging social media platform, having been launched in only 2016, it is growing at a blistering pace, even in comparison to other social media networks. TikTok Marketing Is Still Inexpensive and Offers Influencer Connectivity.

Trends 147

Trends Strategy Marketing Authentication 147

Talkwalker SM

JUNE 13, 2016

Unless you’ve been living under a rock, you know that UEFA Euro 2016 has begun! Using Talkwalker social media analytics , we have created a live, open data dashboard to uncover unique insights about the discussions surrounding the tournament on Twitter: who are the most discussed players, coaches and celebrities?

Data 60

Data Social Media Hashtag Analytics 60

Talkwalker SM

SEPTEMBER 7, 2016

Based on Talkwalker’s new and improved Instagram analytics (and our own appreciation), here are 10 brands killing it on Instagram to kickstart your social media strategy for the last months of 2016. According to Talkwalker’s social media analytics , 37 of Dior’s 72 Instagram posts were videos. Adidas (@adidas).

Instagram 60

Instagram Brands Sports Travel 60

Sprout Social

AUGUST 26, 2019

Instagram Stories launched in August 2016 and brought a totally new approach to content on Instagram with photos, Boomerangs and videos that disappear within 24 hours of being posted. Use replies as a source for influencers and co-marketing opportunities.

Analytics 74

Analytics Instagram How To Metrics 74

Talkwalker SM

APRIL 18, 2016

This in essence is the reason why influencer marketing and finding the right influencer is so important for companies in the age of social media. An influencer recommendation is like a supercharged word of mouth mention as these stars of social have vast, engaged followerships hanging on their every word. In which region?

Influencer 60

Influencer Process Overview Marketing 60

Convince & Convert

NOVEMBER 13, 2017

According to Apptopia , Snapchat lost six percent of its daily users from May 2016 to May 2017. Mediakix reports that, as of August 2017, influencers were posting to Snapchat 33 percent less often. Meanwhile, those same influencers were posting 14 percent more often to Instagram Stories. Analytics Tools. Shoppable Posts.

Instagram 164

Instagram Marketing Analytics Influencer 164

Sprout Social

MARCH 8, 2017

If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms. How to Identify Social Media Influencers.

Influencer 111

Influencer Social Media How To SEO 111

Later

DECEMBER 8, 2019

Influencer marketing is set to become an $8 billion dollar industry in 2020 — so it’s the perfect time to release The State of Instagram Influencer Marketing Report ! . From changes in caption length and hashtags, to post frequency and which types of influencers get the best engagement, we’re revealing all! .

Influencer 67

Influencer Report Instagram Marketing 67

Hootsuite

NOVEMBER 25, 2015

Finding the right influencers and building relationships is hugely important for your brand. For every dollar spent on influencer marketing , marketers see a $6.50 You can understand why 84 percent of marketers expect to launch at least one campaign involving an influencer in the next 12 months.

Influencer 76

Influencer Tools Marketing Klout 76

Audiense

SEPTEMBER 23, 2016

Social media has always allowed a greater level of flexibility than traditional marketing, but the analytical capabilities available to marketers ensure that testing on social will deliver far more strategic certainties than in years gone by. NOW, analytics, strategy, and creative teams work together from the outset.

Data 60

Data Influencer Campaign Strategy 60

Keyhole.co

APRIL 2, 2024

You might also be interested in comparing your brand mentions against competitors and discovering relevant influencers to help you get the word out. Use to: Measure your brand’s visibility and influence in a specific market. You can also track key industry influencers or thought leaders in your niche.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Ignite Social Media

JULY 10, 2020

While not as sophisticated in terms of targeting or analytics as Facebook’s Business Manager, the CPMs/CPVs/CPCs are currently competitive. Influencer Marketing. The conversation seems to me to be heavily focused on politics and marketing, but that may be influenced by my personal use case.

Brands 176

Brands Facebook LinkedIn Influencer 176

Keyhole.co

JULY 18, 2023

TikTok is the most downloaded app of all time, hitting over 2 Billion downloads since its launch in September 2016. TikTok business accounts A professional account that provides access to all of the app’s marketing tools (TikTok Ads, TikTok Analytics, Commercial Music Library, etc.). You can still use TikTok Analytics.

Tips 52

Tips Marketing Trends Influencer 52

Talkwalker SM

JULY 13, 2016

It is estimated that the business will bring in $3.2bn in 2016 – an impressive feat when considering the fact that it opened its advertising program less than a year ago. This metric can also be a helpful indicator when comparing influencers’ accounts on Instagram. Share of Voice.

Metrics 60

Metrics Instagram Analytics Marketing 60

Sprout Social

SEPTEMBER 7, 2022

TikTok is the fastest-growing social media platform we’ve seen thus far, reaching 1 billion users in September 2021, a record five years since its worldwide launch in 2016. Here are a few of the main differences: Business accounts get access to business tools like ads and analytics. Tap into TikTok influencer marketing.

Brands 90

Brands Marketing Influencer Analytics 90

Ignite Social Media

JUNE 26, 2017

Since launching Instagram Stories in the fall of 2016, they have taken off. Delmondo reports that Snapchat Stories has experienced a 50% decline compared to June of 2016. Analytics include unique viewers per post. . Mention other handles when it makes sense, for example, partnering with influencers or other brands.

Instagram 137

Instagram How To Analytics Publishing 137

Hootsuite

AUGUST 18, 2020

2016: Machine learning (a.k.a. In 2016, YouTube released a whitepaper that made some waves. Source: Deep Neural Networks for YouTube Recommendations , 2016). 2016-2020: Borderline content, demonetization and brand safety. How the YouTube algorithm influences search results. the algorithm).

YouTube 145

YouTube HootSuite Metadata Notification 145

Hootsuite

NOVEMBER 25, 2015

Finding the right influencers and building relationships is hugely important for your brand. For every dollar spent on influencer marketing , marketers see a $6.50 You can understand why 84 percent of marketers expect to launch at least one campaign involving an influencer in the next 12 months.

Influencer 40

Influencer Tools Marketing Klout 40

Ignite Social Media

APRIL 2, 2020

app, which was acquired by the Beijing-based media company, ByteDance, who had launched the original TikTok app in China in 2016. Their straight-forward approach to the platform also allows them to seamlessly integrate influencers into their content stream. Activating Influencers on TikTok. Brand Watch-Outs. Terms of Service.

Marketing 217

Marketing Authentication Trends Feed 217

Talkwalker SM

MARCH 17, 2016

In our latest report , we take a look at how marketing, PR and product departments in the household and personal care sectors can use social media analytics to create valuable insights in crisis management, product development, influencer marketing and more. 10 –March 10, 2016). 2015 – March 2016). Its quality?

Data 60

Data Social Media Brands Forums 60

Ignite Social Media

JANUARY 11, 2019

Between the Cambridge Analytica scandal , issues with analytics for video ads, and everything with the 2016 presidential election, it seems they will attempt to shift focus toward something more user-oriented. Trust in social networks overall is on the decline, but Facebook in particular has been in hot water over the past year.

Social Media 132

Social Media HootSuite Travel Instagram 132

Sprout Social

MAY 26, 2022

Since its launch in 2016, TikTok (formerly Musical.ly) has grown by leaps and bounds, quickly cementing its place among established networks like Facebook, Instagram, Pinterest and Twitter. Your TikTok analytics page can give you demographic details about your viewers. Partner with creators and influencers. @onlineoptimism.

Examples 142

Examples Campaign Tips UGC 142

Unmetric

DECEMBER 17, 2018

With the 2016 release of the see what you care about first algorithm—which ensures that users see more of the kinds of posts they’ve interacted with in the past—brands have been struggling to break even on the Instagram interactions front. Tracking the reach of your influencer marketing programme. Why do I need these metrics again?

Instagram 74

Instagram Metrics Social Media Management Influencer 74

Unmetric

APRIL 24, 2016

This is a guest post from Lion & Lion Indonesia's Social Analytics Lead, Shamim Fareez. Influencer marketing is integral for Instagram success. Maybelline’s top performing posts consistently featured digital influencers, such as brand ambassadors and local beauty enthusiasts. Here are 4 insights we learned from our success.

Instagram 110

Instagram Brands Case Study Influencer 110

Keyhole.co

DECEMBER 26, 2023

The brand started partnering with popular meme accounts on Instagram in 2016. Partnering with celebrities, athletes, and sportspersons Red Bull has strategically partnered with influencers, celebrities, and sports personalities to leverage their influence in sports, music, and lifestyle industries.

Social Media 52

Social Media Strategy Sports Meme 52

Buffer Social

OCTOBER 6, 2019

When the Rio 2016 Olympics was taking place, the social media team behind the Instagram account took the opportunity to share more about and celebrate the incredible Olympians. In 2016 alone, Brian will keynote at more than 40 events around the world. Specific features of the product. Different people using your product.

Instagram 69

Instagram Influencer Brands Upcoming 69

Keyhole.co

JANUARY 6, 2022

This video-sharing app initially rose to fame back in 2016 as a musical lip-syncing app by the name musical.ly. Redefine Influencer Marketing. TikTok has emerged as a hotspot for influencer marketing. Hence, roping an influencer to speak positively about your brand can have some serious benefits. are generally popular.

Marketing 52

Marketing Hashtag Trends Influencer 52

Waxing UnLyrical

MAY 11, 2016

With the emergence of Google Analytics and the rise of content marketing, media relations has been bashed a bit in the PR space. Media relations can improve your influence overnight. Last month the blog focused on influencer relations , which is very much an opportunity within the current digital landscape of media relations.

Automotive 100

Automotive Conference Influencer Campaign 100

Ignite Social Media

AUGUST 30, 2016

CARY , NORTH CAROLINA August 30 , 2016. By taking the position of CEO, I can focus on high level business strategy while also developing our Carusele influencer marketing product.” McClelland has served as the agency’s Vice President of Media and Analytics for the last 6 years. ” About Ignite Social Media.

Social Media 114

Social Media Energy Team Trends 114

Sprout Social

JANUARY 6, 2021

Mint Mobile, a low-cost wireless carrier, was founded back in 2016. You can bet that whenever ColourPop has a sale or giveaway going, they will share short- and long-form social videos of makeup artists, influencers and real customers applying their products. At Sprout, we believe in the power of social video.

Video 132

Video Social Media Wireless Marketing 132

Talkwalker SM

JUNE 14, 2016

The following is a guest blog by Forbes Top 50 Social Media Influencer and founder of Maximize Your Social Neal Schaffer. In 2016, brands are increasingly looking to leverage influencer marketing as well as find their brand advocates. Follow him on Twitter: @NealSchaffer.

Influencer 60

Influencer Social Networking Reputation Focus Group 60

agora pulse

JUNE 20, 2017

This platform offers you much more than multiple account management; it also offers you access to some of the meatier analytics that are available. ManageFlitter is certainly a useful Twitter management tool for brands with multiple channels and those looking for better analytics, something TweetDeck never really provided. The Verdict.

Tweetdeck 131

Tweetdeck Klout iPad iPhone 131

Ari Herzog

FEBRUARY 9, 2016

This Twitter screenshot shows my follower to following ratio during the initial weeks of 2016. Courtesy of third-party analytics , you can see a marked increase in the number I follow and a slight increase in the number following me. This is because I don’t support outdated influence. Why My Twitter Network is Increasing.

Twitter 70

Twitter Influencer Study Analytics 70

Hootsuite

SEPTEMBER 10, 2019

A social media takeover is when you grant posting privileges to a person of interest, like an influencer, expert, or professional. Whether you tap a macro-influencer with a large audience or a micro-influencer with a dedicated base, increased exposure can bring your account more engagement, sales, and followers.

Social Media 111

Social Media How To Hosting Hashtag 111