Sprout Social

MARCH 8, 2017

If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms.

Influencer 111

Influencer Social Media How To SEO 111

Talkwalker SM

JUNE 13, 2016

Unless you’ve been living under a rock, you know that UEFA Euro 2016 has begun! Using Talkwalker social media analytics , we have created a live, open data dashboard to uncover unique insights about the discussions surrounding the tournament on Twitter: who are the most discussed players, coaches and celebrities?

Data 60

Data Social Media Hashtag Analytics 60

SocMed Sean

FEBRUARY 15, 2022

TikTok is a social media app that allows its users to create, share, and watch 15-second videos shot on mobile devices. TikTok's popularity has exploded since its 2016 inception. Yet like other social media channels , TikTok has faced challenges, like claims of addictiveness and privacy concerns.

Trends 147

Trends Strategy Marketing Authentication 147

Keyhole.co

DECEMBER 26, 2023

This blog closely examines Red Bull’s social media strategy and how it keeps the brand ahead of its competition. Analyzing Red Bull’s social media accounts As this blog’s title attests, the first thing you think of when you hear ‘Red Bull’ is the now timeless slogan ‘ Gives You Wings. ’ Instagram: 19.1 million Twitter: 1.9

Social Media 52

Social Media Strategy Sports Meme 52

Sprout Social

JANUARY 6, 2021

YouTube reports one billion hours of video are watched every day and research estimates social video ad spend will grow 44% from 2019 to reach $14.89 And with the right script and creativity, social media video marketing can do more than support a brand’s awareness and consideration goals. billion by 2021.

Video 131

Video Social Media Wireless Marketing 131

Keyhole.co

NOVEMBER 19, 2023

Creating a social media strategy takes time to research and write, but not all digital marketers have enough hours in the week. Download our free social media strategy template to help develop a plan with more ease and speed. Altering existing strategies can be difficult, too. Identify: One or Two Primary Audiences.

Template 52

Template Templates Examples Social Media 52

Talkwalker SM

JANUARY 25, 2016

We dug a little deeper to identify the cream of the crop this year and used Talkwalker social media analytics to gain insights into what social said about Davos 2016. Davos 2016: The Big Picture on Social. The winners of the 2016 Crystal Awards // Image taken from weforum.org.

Forums 64

Forums Analysis Influencer Social Media 64

Talkwalker SM

FEBRUARY 8, 2016

New York Fashion Week is about to start, and with over 75% of luxury fans using social media, the luxury discussion is going strong on social. million social media posts linked to the brand in January. Jennifer Lawrence wearing a Dior dress at the 2016 Golden Globes ceremony.

ROI 84

ROI Influencer Sentiment Tips 84

Talkwalker SM

JUNE 29, 2016

In today’s ever-changing landscape of digital media, it’s important to know what the industry’s top thought leaders are sharing as these influencers set the standard for the nascent social media industry. It really is a platform for the “who’s who” in social data, monitoring and analytics.

Analytics 75

Analytics Conference Data Mobile 75

Hootsuite

SEPTEMBER 10, 2019

Ever consider running a social media takeover? A social media takeover is when you grant posting privileges to a person of interest, like an influencer, expert, or professional. While takeovers are most popular on Instagram and Snapchat , they can be hosted on any social platform. Build brand affinity.

Social Media 111

Social Media How To Hosting Hashtag 111

Sprout Social

JULY 25, 2022

I have a lot of conversations with social media managers about strategy and best practices for a social platform they’re just taking on. The missed conversation is whether they should start the new social media account in the first place. Getting on a new social media platform just to be on it is not ideal.

Questions 81

Questions Social Media Platform Metrics 81

Ignite Social Media

AUGUST 30, 2016

Social Agency Bucks Industry Diversity Trend and Taps Three for All Female Leadership Team. CARY , NORTH CAROLINA August 30 , 2016. Bucking the ‘lack of representation’ trend in the advertising business, Ignite Social Media today announced several management changes. ” About Ignite Social Media. .

Social Media 114

Social Media Energy Team Trends 114

Keyhole.co

APRIL 2, 2024

Consistently marketing on social media can help your brand generate wide exposure and high-value leads. Mastering social listening metrics and KPIs is about interpreting data and applying the lessons you’ve learned from it to continuously refine your social media marketing approach.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Convince & Convert

NOVEMBER 13, 2017

According to Apptopia , Snapchat lost six percent of its daily users from May 2016 to May 2017. Separate areas for brands and users provide a clean experience, but when publishers have limited time and budget to spend on social media engagement, Snapchat’s brand quarantine doesn’t provide the best return on investment.

Instagram 163

Instagram Marketing Analytics Influencer 163

Talkwalker SM

SEPTEMBER 7, 2016

Based on Talkwalker’s new and improved Instagram analytics (and our own appreciation), here are 10 brands killing it on Instagram to kickstart your social media strategy for the last months of 2016. According to Talkwalker’s social media analytics , 37 of Dior’s 72 Instagram posts were videos.

Instagram 60

Instagram Brands Sports Travel 60

Webbiquity SMM

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 But social media marketing spending will rise anyway.

Social Media 100

Social Media Marketing Survey Metrics 100

Ignite Social Media

JULY 10, 2020

While not as sophisticated in terms of targeting or analytics as Facebook’s Business Manager, the CPMs/CPVs/CPCs are currently competitive. Influencer Marketing. The conversation seems to me to be heavily focused on politics and marketing, but that may be influenced by my personal use case. Reset with the Right Strategy.

Brands 176

Brands Facebook LinkedIn Influencer 176

Talkwalker SM

APRIL 18, 2016

This in essence is the reason why influencer marketing and finding the right influencer is so important for companies in the age of social media. An influencer recommendation is like a supercharged word of mouth mention as these stars of social have vast, engaged followerships hanging on their every word.

Influencer 60

Influencer Process Overview Marketing 60

Unmetric

MAY 28, 2019

Social media is a whole new ball game for brands. And yet, there are some brands out there that are impressively strong at social. What secret social sauce do they use? No other brand owns user-generated content and influencer marketing as much as Airbnb, and for that, its Instagram truly deserves every follower it gets.

Social Media Management 111

Social Media Management Social Media Brands Class 111

Sprout Social

AUGUST 26, 2019

Instagram Stories launched in August 2016 and brought a totally new approach to content on Instagram with photos, Boomerangs and videos that disappear within 24 hours of being posted. Best times to post on social media for 2019. Use replies as a source for influencers and co-marketing opportunities. Related Articles.

Analytics 74

Analytics Instagram How To Metrics 74

Talkwalker SM

MARCH 17, 2016

FMCG brands increasingly view social media as a way to differentiate themselves from competitors, as Always did memorably with their #LikeAGirl campaign. However, the applications of data from social networks go far beyond campaign measurement. 10 –March 10, 2016). 2015 – March 2016). Its quality? Its features?

Data 60

Data Social Media Brands Forums 60

Unmetric

NOVEMBER 11, 2016

Social media is a great way for insurance providers to reach their prospective customers. Since insurance is a recurring investment, social media aids in consistent persuasion. Still skeptical about insurance brands being on social media? October 21, 2016. October 5, 2016. Engagement.

Social Media 95

Social Media Report Insurance Hashtag 95

Buffer Social

MARCH 9, 2017

Working on social media can be a little lonely at times, especially if you are working as a team of one. Social media conferences are the secret to all that. Here’s a list of 20 top social media marketing conferences for 2017, with all the information you need to know such as data, location, and price.

Conference 103

Conference Social Media Price Forums 103

Sprout Social

SEPTEMBER 7, 2022

TikTok is the fastest-growing social media platform we’ve seen thus far, reaching 1 billion users in September 2021, a record five years since its worldwide launch in 2016. While social media marketing creates a cohesive strategy for all social media platforms —TikTok marketing focuses just on TikTok.

Brands 89

Brands Marketing Influencer Analytics 89

Buffer Social

JULY 20, 2017

Social media is changing. When marketers first started using social media as a marketing channel, there was less content, less noise, and people were willing to click on almost everything they saw on their news feed. Social media is no longer a megaphone. Social media is becoming a conversation.

Social Media 112

Social Media Engagement Brands Airlines 112

Audiense

SEPTEMBER 23, 2016

Last week, the eyes of everyone who’s anyone in UK social media were focussed on the BFI as London’s annual Social Media Week took place. Social media presents a unique opportunity to regularly listen to, and understand, your audience better than ever before. “Great tech doesn’t improve bad ideas. .”

Data 60

Data Influencer Campaign Strategy 60

Ignite Social Media

JUNE 26, 2017

Since launching Instagram Stories in the fall of 2016, they have taken off. Delmondo reports that Snapchat Stories has experienced a 50% decline compared to June of 2016. Analytics include unique viewers per post. . Mention other handles when it makes sense, for example, partnering with influencers or other brands.

Instagram 137

Instagram How To Analytics Publishing 137

Hootsuite

NOVEMBER 25, 2015

Finding the right influencers and building relationships is hugely important for your brand. It will help you reach a wider audience, target ideal customers, and create more trust between you and your social following. For every dollar spent on influencer marketing , marketers see a $6.50

Influencer 76

Influencer Tools Marketing Klout 76

Keyhole.co

JULY 18, 2023

TikTok is the most downloaded app of all time, hitting over 2 Billion downloads since its launch in September 2016. Users also spend more time on TikTok than other social media platforms. In this article, we reveal some of the underrated TikTok marketing tips if you are a newbie and want to evolve into a social media guru.

Tips 52

Tips Marketing Trends Influencer 52

Buffer Social

APRIL 26, 2017

How big is your social media budget? That’s why a hypothetical situation like — what would you do with $100 to spend on social media marketing ? — Giveaway: New Social Media Strategy Class + 2 Months of Skillshare Premium. The average social media budget. Take the free class.

Social Media 111

Social Media Class Marketing Social Media Management 111

Ignite Social Media

APRIL 2, 2020

app, which was acquired by the Beijing-based media company, ByteDance, who had launched the original TikTok app in China in 2016. billion app installations and over 500 million monthly users, placing it ahead of other social networks such as Twitter, Snapchat, and Pinterest. Activating Influencers on TikTok.

Marketing 217

Marketing Authentication Trends Feed 217

Hootsuite

AUGUST 18, 2020

2016: Machine learning (a.k.a. In 2016, YouTube released a whitepaper that made some waves. Source: Deep Neural Networks for YouTube Recommendations , 2016). 2016-2020: Borderline content, demonetization and brand safety. How the YouTube algorithm influences search results. the algorithm).

YouTube 145

YouTube HootSuite Metadata Notification 145

Sprout Social

APRIL 19, 2017

Social media ROI is no different. These are the types of questions that often come up when you’re trying to figure out how social pays off for your business. However, those questions don’t speak to the true value of social. Social ROI Isn’t Just Transactional. Social Impacts More Than Just Social.

Social Media 105

Social Media How To ROI Hashtag 105

Audiense

JANUARY 31, 2017

The internet is awash with methodologies and calculators for determining the return on investment in social media, right down to the ‘Value of a Like’, or VOAL, or the value of a tweet. Know the real people and influencers that count, all of them; focus your attention on them to drive up ROI.

ROI 60

ROI Social Media Metrics Campaign 60

Sprout Social

MAY 26, 2022

With engagement like this, the network is quickly moving away from the fringes of the social media landscape and into the center of forward-thinking brands’ strategies. Social media users stay on TikTok longer than any other network, with an average session length of more than 10 minutes. Fourteen hours. onlineoptimism.

Examples 142

Examples Campaign Tips UGC 142

Sprout Social

JULY 22, 2016

All professionals have their go-to news outlets, blogs, podcasts and social media channels for advice and inspiration to better themselves and advance in their career. This week at #SproutChat , the community shared their favorite social media marketing resources. Breaking News about Social Media Networks.

Resources 40

Resources Social Media NewsCred Hubspot 40

Unmetric

DECEMBER 17, 2018

Instagram has become an important platform in brands’ social media arsenal over the years. Two metrics that social media managers would love to get their hands on are Instagram reach and impressions. It’s no longer enough for social media managers to just post at the right time to reach the right audience.

Instagram 74

Instagram Metrics Social Media Management Influencer 74