Keyhole.co

DECEMBER 11, 2020

Back in 2015, Apple shut the tool down after purchasing it for $200 million two years before. Of course, you can’t abandon your social media marketing job because Topsy is no more. This tool shows you all the numbers you need to see to make critical marketing decisions. It’s no longer news; Topsy is dead. So what now?

Hashtag 98

Hashtag Metrics Analytics Sentiment 98

Convince & Convert

JULY 27, 2017

As of 2015, about half of all Instagram captions and comments included at least one emoji. Understanding why consumers have adopted this new language so quickly can give your marketing efforts a competitive edge. What Emojis Mean for Marketers. For one thing, they represent an important indicator of consumer sentiment.

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Tips Marketing Press Release Influencer 60

Sprout Social

OCTOBER 14, 2021

When Alexandra Waldman and Polina Veksler launched the first Universal Standard apparel collection in 2015, all 3,000 pieces sold out in six days. In an increasingly crowded ecommerce market, this success is exceptional. These connections can’t be bought or earned with one-and-done campaigns. View this post on Instagram.

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Brands Authentication How To Apparel 136

The Social Media Incubator

FEBRUARY 2, 2015

The sentimental factor. In case you missed the ad, or would just love to watch it again, here it is: Best Campaign. Some brands take the opportunity of the Super Bowl to beef up a campaign or introduce a new one. For example, Budweiser continued their #BestBuds campaign, while Nissan introduced a new #WithDad campaign.

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Advertising Sentiment Campaign Influencer 100

Sprout Social

NOVEMBER 19, 2018

Whether holiday social media campaigns offer limited-time deals or tap into people’s holiday decorating aspirations, social is claiming more of a stake in shoppers’ routines each year. Mid-market retail businesses (51-1,000 employees) received an average of 5,229 messages a day in November and December 2017.

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Retail Sentiment Project Instagram 109

Convince & Convert

FEBRUARY 26, 2015

million people tuned into the Oscars, another highly anticipated “real-time marketing” red carpet event of sorts was happening simultaneously on social media. A photo of the actor or actress in their 2015 Oscars outfit was paired with one from the past. Meryl at the #Oscars in 1979 & 2015. While a reported 34.6

Social Media 60

Social Media Brands Case Study Film 60

Audiense

MAY 16, 2016

We spoke to Ken Thorsteinsson (marketing communications, Porsche AG) and Alissa Clauson (new media & social media manager, Porsche Cars North America), to discover the answer to this question. Alissa Clauson: We use Twitter for organic brand messaging and campaign support. Where does our confidence come from? The answer is simple.

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Strategy Automotive Campaign Social Media 113

Sprout Social

OCTOBER 6, 2022

If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. For example, in 2015 one million views was considered viral, according to Animoto. at least once. Pinpoint your goals.

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Video Social Media How To Trends 128

Convince & Convert

MARCH 5, 2015

In celebration of 100 years of its iconic Chuck Taylor All Star Shoes, Converse recently debuted the “Made By You” campaign, which pays homage to the artistic spirit of the people who wear them. The campaign is reportedly Converse’s biggest campaign to date and follows a 71 percent rise in sales over the past five years.

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Communities Case Study Tumblr Campaign 60

Convince & Convert

NOVEMBER 16, 2015

Marketers are constantly trying to figure out how to reach their target audiences. There are many different theories out there, and every campaign is unique, but one thing is certain: Social media must be a part of your marketing strategy. The amount of social data is massive, and marketers need a way to mine that data.

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Data Conversation Case Study How To 60

Convince & Convert

MARCH 30, 2016

trillion , brands are looking to capture their attention and own the marketing of “Mom”. Many moms, however, feel pigeonholed by brands and that most marketing towards them is patronizing, according to FanFinder survey (March 2015). Now, brands can take the key findings and implement them into marketing strategies.

Research 60

Research Engagement How To Sentiment 60

Talkwalker SM

APRIL 26, 2016

This post originally appeared on the Crosby Marketing Blog and was written by Social Media and Content Director, Lindsey Goebel. For example, on February 14, National Donor Day, a dramatic spike in organ donor-related conversation was measured in both volume and positive sentiment, as noted by the green line in the graph.

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UGC Sentiment Exercises Issues 60

Convince & Convert

DECEMBER 4, 2015

From Thanksgiving to Black Friday and Cyber Monday, marketers sure have been busy. With so much competition for consumer attention during the holiday season, how can marketers cut through the clutter? Simple yet effective, it’s a great reminder that holiday posts can be both sentimental and funny at the same time.

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Content How To Tumblr UGC 60

Razor Social

MARCH 30, 2016

89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. Campaign Analysis. When you create a specific campaign, you’ll want to isolate activity based on this campaign and report on everything within the campaign.

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Attensity Crimson Hexagon Social Media Sentiment 77

Sprout Social

APRIL 15, 2024

Financial crisis Financial crises can be caused by bad internal management and external factors like market fluctuations or lackluster economies. These crises occur from incidents like product recalls or poorly executed campaigns that dent consumer trust. Case in point, the Chipotle E Coli outbreak in 2015.

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Press Release Banking Reputation Marketing 94

Proactive Report

FEBRUARY 3, 2015

In the ‘old days’ advertising and marketing a SuperBowl commercial was prized because it had the most eyeballs and the most engaged audience. Positive and negative sentiment can be seen and actions taken immediately, as well as cementing a firm hold on the minds of your customers. Let’s take a look at McDonalds.

Social Media 40

Social Media Sentiment Hashtag YouTube 40

Twist Image

AUGUST 27, 2016

advertising market is expected to grow at its fastest rate since 2010 - nearly 6%. ad market climbing 4.9% The United States' GDP was estimated to be just under $18 trillion as of Q2 2015. The other two (and very important factors) that are driving this year's growth were the Olympics and the Presidential campaign.

Advertising 40

Advertising Startup Analytics Sentiment 40

Sprout Social

SEPTEMBER 7, 2021

Of the billions (maybe trillions) of forgettable posts that are published on social every day, there are always a few social media campaign ideas that we can’t seem to forget. That successful social media campaign that goes viral for days and inspires a slew of copycats who wish they thought of the idea first.

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Campaign Social Media Collaboration Apple 136

Audiense

JULY 5, 2016

In 2016, mature social media teams can adopt a myriad of roles across marketing, communications, customer service, audience research, product development, and much more. Donkor: “I sit in the main social media team, which is part of our marketing and communications department. — Surface UK (@Surface_UK) November 17, 2015.

Microsoft 112

Microsoft Analytics Metrics Data 112

Sprout Social

JUNE 7, 2016

The motivation behind clicking “like” is subjective, but it’s usually positive in sentiment. Likes replaced Favorites in 2015, and use a heart instead of a star icon. This can really help spark ideas for future campaigns around relevant local or national happenings. Twitter’s 140-character limit no longer applies to DMs.

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Metrics Twitter Comparison Report 40

Oktopost

JUNE 28, 2023

Jump to Section Be ‘the Active One’ Be ‘the Funny One’ Be ‘the Smart One’ Be ‘the Chatty One’ Be ’the Sentimental One’ What to Choose? The communication platform Slack, for instance, often centers its marketing campaigns around common workplace bugbears – an excess of meetings, for instance, or a flooded email inbox.

Social Media 62

Social Media Engagement Strategy B2B 62

Buffer Social

AUGUST 29, 2022

Buffer, the product, has come a long way since I joined the company in 2015. Content planning Marketing without a plan is like cooking without a recipe. Campaigns You can group content together by adding campaign tags to content. Start Page scheduling Keep your page up-to-date with the latest campaigns and content.

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Features Sentiment Analytics Statistics 84

Social Media Strategies Summit

AUGUST 1, 2019

These days, influencer marketing is just about everywhere. Why is this marketing tactic so popular? According to the 2019 State of Influencer Marketing, 57% of marketers reported that influencer content outperformed their brand-created content. Because it works. Sperry Leverages Fashion Influencers and Brand Enthusiasts.

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Influencer Examples Brands Fashion 114

Sprout Social

JULY 27, 2021

Since its first (non-celebrity) iteration in 2015, it has snowballed in popularity to become the behemoth it is today. Her agency has led major campaigns for a wide variety of programmes, including: BBC One’s Poldark, ITV’s Endeavour, BBC One’s Line of Duty, BBC Two’s Hospital and Sky’s Portrait Artist of the Year.

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Trends Strategy Tips Meme 122

Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Authentic reviews and user-generated content is more important than pushed-out marketing messages. Q3: Why has UCG suddenly burst onto the Digital PR radar – it was not even a category for marketers last year?

UGC 40

UGC Aggregator comScore Bazaarvoice 40

Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Authentic reviews and user-generated content is more important than pushed-out marketing messages. Q3: Why has UCG suddenly burst onto the Digital PR radar – it was not even a category for marketers last year?

UGC 40

UGC Aggregator comScore Bazaarvoice 40

Keyhole.co

AUGUST 21, 2023

In the vast and ever-evolving landscape of social media, a new language has emerged-one that surpasses words and communicates emotions, thoughts, and sentiments with just a flick of the finger. Try Keyhole for free Author Bio Shweta is a growth marketing specialist who is working with 2xSaS. Welcome to the captivating world of emojis!

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Social Media Influencer Meme Engagement 52

The Social Media Hat

JUNE 27, 2016

Clearly Yogi wasn't talking about social media or social media tools, but I think it's the right sentiment nonetheless. minutes per day on social media in 2015, up from 103.2 If it weren't for Hootsuite's overwhelming market presence, the competition wouldn't have even been close. the previous year. Tweet This Stat ].

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Social Media Notification HootSuite Hashtag 167

Sprout Social

NOVEMBER 28, 2016

Over the past decade, social media has become an integral part of people’s lives and, in turn, your marketing strategy. But it’s when that story is told with negative sentiment, or when a user’s complaint goes unnoticed, that it becomes a problem. Followers Are Your Strongest Marketing Assets. Got my new @Nike Pegasus!

Social Media 40

Social Media Social Networking Review Mobile 40

Convince & Convert

DECEMBER 31, 2015

Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. For example, a technical question on Quora can be answered directly from within the tool by your product manager, while a promotion-related query on Facebook can be tackled by your marketing manager simultaneously.

Engagement 60

Engagement Strategy Social CRM Hashtag 60

Oktopost

MAY 8, 2023

For any business, the internet is an essential platform to leverage for marketing and growth – but, for the SaaS industry, it’s so much more than that. As of 2020, the number of SaaS apps used by the average business is 10x higher than it was in 2015, according to insights from BetterCloud. The answer is a lot more nuanced than that.

Industry 69

Industry Social Media Brands B2B 69

Keyhole.co

FEBRUARY 28, 2023

Before we get down to the specifics and show you how you can use memes and emojis the right way in your marketing, we need to make sure you understand what each of these terms mean. Now, you might wonder, what do “inside jokes” have to do with you as a marketer, and exactly how can you use memes to boost your brand?

Meme 52

Meme Engagement Strategy Wikipedia 52

Unmetric

SEPTEMBER 19, 2018

Glossier is a unicorn in the beauty market and there’s no other way to put it. From transforming a beauty blog into a digital marketing machine, Glossier is a classic example of a successful content to commerce leap. This sort of smart, hype-inducing marketing worked wonders for the brand. The Launch Pad. Good morning.

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Social Media Hashtag Instagram Meme 141

Visually SM

OCTOBER 20, 2014

This post was originally published on Feb 4, 2014, and updated on Dec 2015. It works best when coupled with a scheduling tool like Buffer or Hootsuite, because it is geared less towards publishing content and more towards offering reports for marketers. 99/month – Ideal for small teams and content campaigns. Pricing: Free.

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Social Media Management Tools Social Media HootSuite 100

Rebekah Radice

DECEMBER 5, 2016

So what are the trends shaping 2017, and how will they affect your marketing strategy? Here’s a look at the top trends that could make or break your social media marketing in 2017. Omni-Channel Marketing. Multi-channel marketing is, by now, a well recognized and essential strategy. – Wikipedia.

Trends 146

Trends Social Media Strategy CSR 146

Rebekah Radice

DECEMBER 5, 2016

So what are the trends shaping 2017, and how will they affect your marketing strategy? Here’s a look at the top trends that could make or break your social media marketing in 2017. Omni-Channel Marketing. Multi-channel marketing is, by now, a well recognized and essential strategy. – Wikipedia.

Trends 60

Trends Social Media Strategy CSR 60

Convince & Convert

APRIL 18, 2016

In January, I wrote about “ The 7 Worst Ad Campaigns of 2015 ” and received great feedback from the community. Google, which has been marketing Google Cardboard the last couple of years, garnered one million new users in just a few days. In 2012, Gatorade launched its “ Win from Within ” campaign. The Lego Movie.

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Campaign Brands Content Film 60