Hootsuite

JUNE 25, 2019

To get your creative juices flowing, we’ve rounded up more than 20 ideas across Facebook, Instagram, Twitter, YouTube, Pinterest, LinkedIn, Snapchat— and even TikTok. To promote the launch of its new direct flight from Tampa to Frankfurt, German airline Lufthansa ran a two-week #Hausguest social media campaign. Tag a friend.

Examples 111

Examples Social Media Instagram Hashtag 111

Pam Moore

MARCH 19, 2020

They have influencers excited to work with them to amplify their brand, expand their reach and build new relationships. Brands turn up the volume with influencer marketing. Brands will continue to turn up the volume, engagement and results with influencer marketing. of brands are already leveraging influencer marketing content.

Trends 78

Trends Video Marketing Influencer 78

Convince & Convert

FEBRUARY 22, 2017

Our 2014 report on the employment histories of guests on my Social Pros podcast found more than 50% of that unscientific sample had degrees in PR/journalism/English). When social media was all about the writing, much of social media was performed by employees, with agencies providing strategic counsel and campaign support.

Social Media 163

Social Media Skills UGC Sample 163

Pam Moore

JANUARY 19, 2020

They have influencers excited to work with them to amplify their brand, expand their reach and build new relationships. Brands turn up the volume with influencer marketing. Brands will continue to turn up the volume, engagement and results with influencer marketing. of brands are already leveraging influencer marketing content.

Trends 78

Trends Brands Marketing Influencer 78

Ignite Social Media

MAY 24, 2016

music festival in 2014 (according to Nielson Music), and of that number, 14. Live Lokai collaborated with social media Instagram influencer, Helen Owen, and her nearly 900K audience to market the brand’s bracelets at the festival. If you didn’t already know, 32 million people attended at least one U.S. Live Lokai.

Engagement 110

Engagement Brands Hashtag Eventful 110

Likeable

AUGUST 18, 2020

Our CEO, Carrie Kerpen, who started the podcast back in 2014, passed the torch this season to two of Likeable’s awesome employees, Jenn Burgess and Michelle Greenbaum. Meena Harris of the Phenomenal Woman Action Campaign. YouTube is red, Facebook is blue. How can we use social media for social good? co-founders of The Sip!

Marketing 87

Marketing Affiliate marketing Proposal Team 87

Rebekah Radice

JULY 20, 2015

A photo posted by Rebekah Radice ⚡️ Social Media (@rebekahradice) on Oct 20, 2014 at 5:29pm PDT. #2: Your next step is to determine how social media will support your giving campaign. Blog: Write one article per week highlighting your giving campaign and the events of the week. Thank you Nicole and team! Find your audience.

Social Media 133

Social Media Marketing Study Activities 133

Social Media Marketing

APRIL 3, 2013

One particular favorite was YouTube, which announced that as of this month, they had received the maximum number of submissions and would be shutting down for a decade , after which time they would reopen and announce the best video on YouTube. Still, Facebook dominates in this space. For the rest of us we have to try a bit harder.

Social Media 160

Social Media Flipboard Storify Reddit 160

Audiense

MAY 16, 2016

Alissa Clauson: We use Twitter for organic brand messaging and campaign support. Organically we look to reach our more immediate audience and fans, whereas for paid activity we try to reach a far more specific audience depending on the objectives of the campaign. Watch the @YouTube video here to find out more.

Strategy 113

Strategy Automotive Campaign Social Media 113

Buffer Social

JUNE 30, 2017

But since we’re celebrating the positive impact of social media on people’s lives and on the world for this campaign, these are all particularly meaningful and important moments in the social media history. Ellen DeGeneres (@TheEllenShow) March 3, 2014. Feel free to jump to a certain moment(s) in the social media history!

Social Media 111

Social Media MySpace Hashtag News 111

Ignite Social Media

JUNE 1, 2016

So, if you are responsible for designing a successful social media campaign to improve the branding of your business, you must keep an eye on the latest and emerging social media trends and adjust your social strategy accordingly. as of June 2014. Live Video Streaming to Take Over. Use scarcity to attract your audiences’ attention.

Trends 60

Trends Social Media Strategy How To 60

The Realtime Report

JUNE 12, 2014

Today marks the start of the 2014 World Cup, a month-long event highly anticipated by fans – and marketers – around the globe. Hyundai teams with Tumblr: At the heart of Hyundai’s World Cup sponsorship lies the #BecauseFutbol campaign, driven by a Tumblr microsite.

Campaign 178

Campaign Social Media Tumblr Remix 178

Sprout Social

NOVEMBER 1, 2016

Social media has a huge influence on travel-related purchases. Not only will this help to shape future campaigns, but it will also aid you in determining how successful your efforts are. Social media has reach beyond individual platforms, so always be thinking of ways to tie campaigns to other areas of your marketing strategy.

Travel 40

Travel Class Social Media Hotels 40

Buffer Social

JANUARY 25, 2018

In 2014, the organic reach on Facebook has fallen to six percent from 12 percent just the year before 23 Social@Ogilvy. Instead of producing their own content all the time, businesses are tapping into the power of their audience (and influencers ) and reposting user-generated content , which generates more engagement and trust.

Social Media 111

Social Media Trends Report Survey 111

Hootsuite

FEBRUARY 12, 2015

According to the most recent CMI study, 70% of surveyed B2B marketers included more content in their marketing strategy in 2014 than in the previous year. Early B2B adopters of content marketing, such as General Electric, are often lauded for their innovative campaigns. Use social media for content promotion.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Hootsuite

APRIL 6, 2023

Hot or Not is rumored to have influenced the creators of Facebook and YouTube and nurtured millions of insecurities. Gaining traction: LinkedIn, YouTube, and WordPress (and more) arrive (2003-2005) In 2003, Mark Zuckerberg launched Facemash, described as Harvard University’s answer to Hot or Not. The Facebook” followed in 2004.

Social Media 145

Social Media MySpace Tumblr Foursquare 145

Hootsuite

FEBRUARY 12, 2015

According to the most recent CMI study, 70% of surveyed B2B marketers included more content in their marketing strategy in 2014 than in the previous year. Early B2B adopters of content marketing, such as General Electric, are often lauded for their innovative campaigns. Use social media for content promotion.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Diva Marketing Blog

NOVEMBER 16, 2008

Subtitle : Motrin's We Feel Your Pain Ad Campaign Targeted To Moms: Proof of the Influence of Social Media. What I found was a video that was apparently an element of Motrin's We Feel Your Pain campaign that was targeted to moms. In social media style it was uploaded it to YouTube. Background. People are wonde ring.

Case Study 45

Case Study Study Social Media Marketing 45

Hootsuite

APRIL 4, 2023

In 2014, pro golfer Chris Kennedy Tweeted a dare to three friends: dump a bucket of icy water on your head within 24 hours or donate $100 to support ALS. The campaign set the standard for how to fundraise on social media. You’ll see successful campaigns to mimic. That’ll motivate your team to blow past previous campaigns.

Social Media 97

Social Media Tips HootSuite How To 97

Ignite Social Media

FEBRUARY 2, 2023

In this session, Jim shares his personal journey of success in the world of social media and influencer marketing. We then founded Carusele in 2015 based on the assumption that’s proven true that basic influencer marketing could be improved and optimized. When they launched, they had a YouTube commercial that did very, very well.

Influencer 85

Influencer Social Media Hubspot Travel 85

Webbiquity SMM

JUNE 10, 2014

While there’s no video of his keynote available, his YouTube channel will give you some sense of how Neal can wake up an early-morning crowd in a packed ballroom. Track your campaign like a case study. Report positive and negative outcomes of the campaign. Pick the right time of the day and week to post (e.g.

Conference 196

Conference Social Media SEO Marketing 196

Hootsuite

MAY 26, 2021

LinkedIn first introduced the concept of the SSI back in 2014. 70% of YouTube users have bought a brand’s product after seeing it on YouTube. In a nutshell, Amplify helps your brand increase its online visibility by making it easy for team members to share company updates, campaigns or announcements. Source: eMarketer.

HootSuite 145

HootSuite How To B2B LinkedIn 145

The Realtime Report

JULY 2, 2014

Related Stories Social Media Campaigns Kick-Off 2014 World Cup MyPermissions’ Android App: Is Your Private Information Secure? Influicity Introduces YouTube Influencer Marketplace. Do you see your brand using Yo in the near future? Realtime Tools marketing tool mobile app Mobli World Cup Yo'

Notification 167

Notification Mobile Apple Tools 167

Webbiquity SMM

MAY 23, 2017

When networking giant Juniper Networks decided to create a campaign that showcased the importance of data protection and security, they looked to gamification as an approach that would be interesting and relevant to their audience. In fact, spending for online videos has gone up 114% since 2014. Did anybody say B2B is boring?

B2B 198

B2B Strategy Marketing Microsoft 198

Hootsuite

FEBRUARY 24, 2021

Are you an influencer? Quality content, an active presence, and personality are common characteristics among brands and influencers with large followings. YouTube: February 14, 2005. YouTube is a subsidiary of Google, which is owned by Alphabet. Google acquired YouTube in 2006 for $1.65 Can we just buy followers?

Questions 141

Questions Social Media HootSuite Marketing 141

Webbiquity SMM

OCTOBER 8, 2013

Guest blogger James Barnett offers helpful tips for using Facebook, Twitter, Pinterest and blogging to run PR campaigns at live events, for example, on Twitter: “Use hash tags (#) to stay on topic with trends and create a buzzword around your brand. 7 steps to rank your video higher on YouTube by iMedia Connection.

Social Media 207

Social Media ROI B2B Marketing 207

ProBlogger

MARCH 13, 2017

Realizing that people in Thailand appreciate traditional storytelling, Google decided to implement that into their product launch campaign. The campaign was met with approval by many Thai people, including the Prime Minister. point increase in shares following the campaign. Google even experienced a 3.5 Example #4: Unsplash.

Products 53

Products Brands Campaign Reputation 53

Webbiquity SMM

SEPTEMBER 22, 2015

As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more. More than 60% of U.S.

Review 100

Review Tools Social Media HootSuite 100

Rebekah Radice

FEBRUARY 15, 2016

Video sites (YouTube, Periscope, Meerkat, Facebook Live and Blab). From Periscope to Blab, Facebook Live and YouTube, 2015 was a huge year for video marketing. Taco Bell, McDonald’s and Food Network’s short, witty and highly-engaging video campaigns are fodder for an active and hungry (no pun intended) social following.

Trends 114

Trends Social Media Survey Mobile 114

Proactive Report

NOVEMBER 10, 2012

Firing off a marketing campaign into a void of the unknown is like shooting a shotgun in the middle of a wide field in the dark, hoping to hit a rabbit. What happens in Vegas stays on YouTube. Expand Your Network of Influencers. Every group in your graph has influencers. There is no opportunity to edit or correct.

Mobile 111

Mobile Reputation Social Graph Skills 111

Webbiquity SMM

JANUARY 17, 2011

Which social media platforms are most effective at influencing buyer behavior? billion by 2014. Among the global Forture 100 companies, 65% use Twitter, 54% are on Facebook and half post videos to YouTube. million business-oriented queries on YouTube every week. How do the audiences differ across various social networks?

Research 210

Research Social Media B2B Marketing 210

Unmetric

SEPTEMBER 19, 2018

In 2014, Glossier was launched online with just four products and in just four years, it has grown into a cult-status, multi-million dollar business. ITG today has a combined following of over 936K on social media channels like Facebook, Twitter, Instagram and more than 145K subscribers on YouTube. Everyone’s an Influencer.

Social Media 141

Social Media Hashtag Instagram Meme 141

Webbiquity SMM

FEBRUARY 7, 2012

Also noted: • One in four Americans watches a YouTube video every day. • In the coming year, 77% of companies plan to spend more on YouTube; three-quarters plan to increase spending on Facebook and blogs, and 73% will invest more on Twitter. B2B Marketing [r]Evolution (Content Marketing) by PropelGrowth on YouTube.

Statistics 190

Statistics Research Social Media B2B 190

Sprout Social

OCTOBER 17, 2016

Resource How Twitter Profiles Can Support Your Marketing Initiative Follow Influencers When you first sign up for Twitter, you’ll get a list of suggested people to follow. Instead of limiting yourself to these, look up influencers within your industry and follow them. Engage with users on this list at least once a day.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

Visually SM

OCTOBER 20, 2014

This post was originally published on Feb 4, 2014, and updated on Dec 2015. For example, Sprout gives you calculated engagement and influence scores, and if you’re using social media for customer support, it also measures your response time. Pricing: Free for basic Facebook analytics. Pricing: Free.

Social Media Management 100

Social Media Management Tools Social Media HootSuite 100

Webbiquity SMM

SEPTEMBER 8, 2010

Three caveats: first, though low, the influence of social media is growing. The key takeaway — companies can’t put all of their marketing eggs in one basket, but need to balance budgets across several areas including email, social media, organic SEO, paid search and offline campaigns. Social Media Revolution by YouTube.

Research 191

Research Social Media B2B Statistics 191

Laurel Papworth

MAY 13, 2014

If you are a student or simply interested in academic papers, here’s C ivic Crowdfunding: Participatory Communities, Entrepreneurs and the Political Economy of Place by Rodrigo Davies (2014). It can buy you access, influence and power. Keep watching those YouTube videos and liking and tweeting those images and updates!

Collaboration 104

Collaboration Crowdsourcing Banking Project 104