Convince & Convert

APRIL 10, 2015

These days, mobile strategy is an imperative for marketing departments across every industry. While today’s CMO is looking at mobile advertising and optimizing websites for tablets, the first word on everyone’s mind is “app.” Let’s dive deeper into how mobile can fast-track your company’s transformation. Window Shopping.

Mobile 60

Mobile Strategy Loyalty SMS 60

Hootsuite

APRIL 27, 2022

Whether they’re DM’ing their favorite brand on Messenger or chatting with their latest crush via WhatsApp, the proof is in the pudding that messaging apps are commonplace amongst mobile phone users (and around a third of the world’s population!). billion times since 2014. Messenger is the second most popular iOS app of all time.

Facebook 99

Facebook HootSuite Marketing Instant Messaging 99

Hootsuite

DECEMBER 17, 2019

YouTube itself likes to quote a stat from a study it commissioned a few years ago that says on mobile alone it reaches more 18–34 year-olds than any TV network. This number has increased 40% in the five years between 2014 and 2019. Over 70% of YouTube views are on mobile. Source: Statista. Source: Pew Research Center.

Statistics 145

Statistics YouTube Marketing HootSuite 145

Webbiquity SMM

DECEMBER 16, 2013

Matt Baglia cites an infographic from SlickText.com that includes some interesting stats about the value of custom content, such as that “60% of consumers feel more positive about a company after reading custom content on its site,” making them more likely to buy from that company.

Content 203

Content Marketing B2B Journal 203

Hootsuite

APRIL 6, 2023

But Twitter’s significance was really defined by the hashtag , a symbol that’s helped political organizers and average citizens mobilize, promote, and create awareness. Year of the Selfie (2014) Twitter proclaimed 2014 as the “ Year of the Selfie ” following Ellen DeGeneres’s Oscar photo. If only Bradley's arm was longer.

Social Media 145

Social Media MySpace Tumblr Foursquare 145

Hootsuite

SEPTEMBER 7, 2022

We ran an experiment a few years back and found that having an active, engaged social media presence reflects well on your search ranking. Make sure your site is mobile-friendly. In 2021, Shopify reported that 79% of all Black Friday Cyber Monday purchases happened on mobile devices. Start your campaign early.

Strategy 104

Strategy Discount How To Retail 104

yMarketingMatters

JUNE 4, 2013

Consumers rely on social media to research and make buying decisions and for customer service issues. Responsive web design provides an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices from desktop computers and tablets to mobile smart phones.

Trends 100

Trends Smart Phone Marketing Mobile 100

Ignite Social Media

JULY 31, 2017

Facebook brand pages didn’t exist in 2007 and the focus was around one to one engagement and community building. In 2011/2012, there were new media opportunities and there was a push for brands to buy fans to build a following and reach. During this time, LinkedIn was the first to go public and Facebook soon followed.

Social Media 84

Social Media Trends Community building Hosting 84

Buffer Social

FEBRUARY 16, 2017

Check out more fascinating video statistics covering topics like marketing trends, user behavior, engagement, and much more below! Engagement. 4) Video views on Twitter grew 220X from December 2014 to December 2015 ( Twitter , 2015). 8) Searches related to “how to” on YouTube grew 70% from 2014 to 2015 ( Google , 2015).

Social Media 111

Social Media Video Strategy Statistics 111

Unmetric

SEPTEMBER 10, 2019

Brands leverage Twitter for a whole bunch of reasons, from customer service, to product updates to engaging in industry-related conversations, it is the go-to network to increase brand visibility. So what are brands offering to keep their audience engaged? Chanel added an average of 5,088 new followers every day since 2014.

Brands 123

Brands Twitter Fashion Ensembli 123

Buffer Social

JANUARY 25, 2018

Social media is going mobile. User-generated content can help drive reach and engagement. There hasn’t been such a great opportunity to reach and engage your target audience before social media became popular. Social media is going mobile. Snapchat: Snapchat only has a mobile app and no web application yet.

Social Media 111

Social Media Trends Report Survey 111

Ignite Social Media

NOVEMBER 9, 2016

The social component generates user-generated content around the #OptOutside hashtag and gets their fan base mobilized spreading a branded message on their behalf. While Black Friday demonstrates how much people love buying stuff, they love getting free stuff even more. The Sweepstakes Approach. The Gift Guide Approach.

Campaign 156

Campaign Social Media Retail Discount 156

Pam Moore

DECEMBER 11, 2016

It is content that delivers value, context and inspires the reader, viewer or listener to open, click, read, listen, share and even buy. Smart social content marketing managers know how to whip up 140 character conversations and Facebook posts that keep their audience engaged and continuously activated toward growing closer to their brand.

Template 167

Template Templates Content NewsCred 167

Pixlee

JANUARY 12, 2021

According to Brafton , 20% of mobile queries were done through the spoken word as of last year. Only the top three results are so far displayed in mobile voice searches, so don’t be surprised if less is displayed in 2021. Content with high social engagement levels performs better in voice search results. Rise of Voice Search.

SEO 67

SEO Trends Marketing Mobile 67

Twist Image

AUGUST 20, 2014

That''s what the 2014 Korn Ferry Marketing Pulse Survey is saying. So, while marketers are using words like "content marketing," "social media" and "mobile apps," the CEO is looking for marketers to act more like. On one hand, you have a CMO looking to engage consumers. customer engagement.

Marketing 85

Marketing Survey Advertising Mobile 85

Convince & Convert

JULY 27, 2017

And if you can’t speak that language, you’re missing a prime opportunity to engage with your audience. If you’re seeking to break away from the noise of competing campaigns, emojis give you the opportunity to engage with audiences on a deeper level. Someone interested in travel isn’t necessarily interested in buying a new car.

Tips 122

Tips Marketing Press Release Influencer 122

Twist Image

FEBRUARY 4, 2014

They didn''t engage with a celebrity tie-in for a major product launch. Apple , Best Buy and others have all deployed vending machines that sell electronics over the past several years. This is about Amazon engaging in a "retail everywhere" strategy that the traditional retailers need to think deeply about.

Retail 83

Retail Apple Wireless Buy 83

Writtent Blog

JULY 6, 2016

In 2014, the average online conversion rate amounted to 2.95%. 62% of B2B marketers work on their mobile-optimized blog, in comparison to 51% of B2C marketers. 67% of consumers claim that the quality of images used in an article or product review makes a considerable influence on their desire to buy that product. Source ).

Strategy 83

Strategy Hubspot B2B Blogger 83

Devumi

SEPTEMBER 24, 2014

A well run Twitter contest can drive engagement and help you really get noticed by people who haven’t heard of your brand before. A Twitter contest can be bigger for your brand than any giveaway in a magazine as it’s able to use the power of the web’s connectivity, as well as mobilize your existing fans in new ways.

Twitter 92

Twitter How To Hashtag Types 92

Ignite Social Media

JUNE 1, 2016

Even though Twitter had gained a lot of attention, Facebook has surpassed it in terms of audience, engagement and all other aspects. If the brand does not post something new for days or even weeks on Facebook, the engagement is much higher on Facebook than Twitter (even though it posts regularly on Twitter). as of June 2014.

Trends 60

Trends Social Media Strategy How To 60

Rebekah Radice

FEBRUARY 15, 2016

Social media has shifted how your company interacts and engages with prospective buyers and customers. Whether it’s you and your assistant or a team of many, you need internal buy-in. How can you get internal buy-in for your social customer care program? 6 Social Media Trends That Will Transform Your Business.

Trends 114

Trends Social Media Survey Mobile 114

Social Media Strategery

SEPTEMBER 3, 2015

When you consider the cost, maintenance and storage requirements, buying things is kind of a pain. It’s no wonder, then, that the “sharing economy” is estimated to be $110 billion (and growing fast), according to a November 2014 Leo Burnett study. Milwaukee Tools has a program where you can trade in old tools and get $100 off new ones.

Hotels 50

Hotels Library Survey Buy 50

Writtent Blog

AUGUST 20, 2014

However, don’t expect to reach scores of buying masses until you master SEO copywriting and leverage search traffic. Top 20 Fundamentals of Great SEO Content Writing for 2014 – An informative post by Julia McCoy that runs you through the basics of search and content optimization. Copywriting is how companies sell things online.

Resources 110

Resources SEO Forums Engineering 110

Justin Levy

APRIL 28, 2014

My motivation was not fame, it was earning some revenue while still having something out there people could buy as a souvenir from hearing me speak. Your sales are proportional to your engaged audience. One word: mobile. As far as lessons? Build your audience before or as you write. in the popularity of podcasts?

Marketing 199

Marketing Publishing iPhone Badge 199

Twist Image

JUNE 12, 2014

The data was culled from a 2014 Millward Brown digital survey, which polled 300 digital marketing decision makers at Fortune 5000 companies and leading advertising agencies in the United States. mobile app. But, I pushed on with it. I did it for you. That''s what I do. I''m a giver. and that''s not legal). Tons of them. brand marketer.

Data 101

Data Marketing Sentiment Advertising 101

Writtent Blog

JANUARY 31, 2014

Many marketers are already taking a close look at their strategies, budgets, and key performance indicators for 2014, especially following Matt Cutt’s mega-announcement to approach guest blogging with a new sense of caution. In late January, the 2014 edition was released. Curata Releases Eagerly-Anticipated Content Trends Report.

News 80

News Curata Marketing Film 80

Kikolani

AUGUST 18, 2016

Originally you advertised in the paper to hit as many people as possible – and hopefully, some of them would buy your product. In 2014, an earthquake in Napa, California was detected in just 29 seconds by USGS thanks to their use of twitter in the process. Going Mobile. Lastly, social media is a mobile empire.

Data 60

Data Social Media Sports How To 60

Kikolani

AUGUST 18, 2016

Originally you advertised in the paper to hit as many people as possible – and hopefully, some of them would buy your product. In 2014, an earthquake in Napa, California was detected in just 29 seconds by USGS thanks to their use of twitter in the process. Going Mobile. Lastly, social media is a mobile empire.

Data 60

Data Social Media Sports How To 60

Convince & Convert

JULY 27, 2017

And if you can’t speak that language, you’re missing a prime opportunity to engage with your audience. If you’re seeking to break away from the noise of competing campaigns, emojis give you the opportunity to engage with audiences on a deeper level. Someone interested in travel isn’t necessarily interested in buying a new car.

Tips 60

Tips Marketing Press Release Influencer 60

Hootsuite

AUGUST 26, 2019

Besides exposure, this type of Twitter contest will increase your follower count and engagement figures. And remember: If you plan to increase your follower count and engagement rate with a contest, make sure you follow through with a Twitter strategy that will help you keep them. ???? — Expedia (@Expedia) July 24, 2014.

Examples 111

Examples Twitter HootSuite Hashtag 111

Social Media Marketing

APRIL 3, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 160

Social Media Flipboard Storify Reddit 160

Twist Image

MAY 29, 2015

Use this, buy that and be happy. In my second business book, CTRL ALT Delete (which came out in a trade paperback version earlier this month), I make the argument that we no longer live in the three screen world (TV, computer and mobile devices), but rather a one screen world. Advertising sells the notion of happiness.

iPad 40

iPad Microsoft Advertising Mobile 40

Convince & Convert

MAY 4, 2015

Why do they buy? Why don’t they buy? Anna Sawyer came back with an integrated event marketing example by Mophie, a manufacturer that “empowers the mobile world to stay powerful” with charging solutions for mobile devices. Luke gets goose bumps watching this spot from P&G from the Sochi 2014 Olympic games.

Conversation 60

Conversation Campaign Patterns Influencer 60

Justin Levy

APRIL 28, 2014

My motivation was not fame, it was earning some revenue while still having something out there people could buy as a souvenir from hearing me speak. Your sales are proportional to your engaged audience. One word: mobile. As far as lessons? Build your audience before or as you write. in the popularity of podcasts?

Marketing 100

Marketing Publishing Badge iPhone 100

Justin Levy

APRIL 28, 2014

My motivation was not fame, it was earning some revenue while still having something out there people could buy as a souvenir from hearing me speak. Your sales are proportional to your engaged audience. One word: mobile. As far as lessons? Build your audience before or as you write. in the popularity of podcasts?

Marketing 100

Marketing Publishing iPhone Badge 100

Janet Fouts

MAY 4, 2015

Shortly afterward Facebook launched their own app, Riff for mobile devices which allows you to create a video on your device and your Facebook friends can add their own clips to the video creating a collaborative story. We love to watch videos that let us feel like we are right there, and it’s easy to make them on our mobile devices.

Video 70

Video Ustream Twitter API 70

Janet Fouts

MAY 4, 2015

Shortly afterward Facebook launched their own app, Riff for mobile devices which allows you to create a video on your device and your Facebook friends can add their own clips to the video creating a collaborative story. We love to watch videos that let us feel like we are right there, and it’s easy to make them on our mobile devices.

Video 70

Video Ustream Twitter API 70