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3 Tips to Reach Generation Z on YouTube

Convince & Convert

Don’t be the last brand to go digital, or you’ll be fighting against Gen Z’s established loyalties to other brands. The platform was up 51 percent in revenue for 2013 and brought in more than $5 billion in earnings. L’Oréal’s partnership with YouTube star Blair Fowler is a prime example of this kind of genuine, authentic relationship.

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The Rise of “Open Business”

Convince & Convert

Becoming a “talkable” brand begins by gaining customer loyalty through the four pillars of open business: Trust, Transparency, Authenticity, and Intent. Approximately 63% of participants in a 2013 Canadian study reported that they feel more loyalty toward transparent brands. TOMS shoes is a great example of intent.

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Exploring video length best practices for social media

Sprout Social

Between 2013 and 2018, video consumption online has increased at an average of 32% per year. For example, Facebook livestreams can be as long as 8 hours. Videos in the loyalty and advocacy stage tend to be a little longer since they include types like how-tos or explainers. Here are the ideal video lengths based on the network.

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5 Strategies for Success with Real Time Marketing

Oktopost

What about Oreo’s social media team capturing the moment when the lights went out during the 2013 Super Bowl? We’ll get back to analyzing specific examples later. The famous Oreo tweet from above is a great example. Before we get into more detail with B2B, let’s look at a couple more successful B2C examples.

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25 Random Observations about #MozCon Speakers

Adam Sherk

I attended MozCon 2013 last week. I enjoyed how he walked through the methodology and findings of the 2013 Ranking Factors study with curiosity, and without claiming to know for sure what it all means (as that’s not how it works). I hadn’t been to one before and I came away pretty impressed. Matt Peters – You can tell “Dr.

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Ask Buffer: What is Short-Form Video, and How Can You Use It?

Buffer Social

Try it out → Short-form video as a concept isn’t new — Vine saw immense popularity from 2013 to 2016 with its 6-second or less looping videos. does it all ❗❗ #cooking #nonstick #nontoxicpan ♬ original sound - Our Place Tanner Leatherstein is a great example of blending entertainment and education.

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Proving Value vs ROI in PR

Proactive Report

Mark Weiner of Prime Research was a speaker at the recent PRSA 2013 Conference in Philadelphia. The areas where PR can show ROI are: Revenue generation – One example is Rosetta Stone’s discovery of the over-50 market and their partnership with AARP. Here’s one example of how it is being done in the health care sector.

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