3 Tips to Reach Generation Z on YouTube
Convince & Convert
OCTOBER 21, 2014
Don’t be the last brand to go digital, or you’ll be fighting against Gen Z’s established loyalties to other brands. The platform was up 51 percent in revenue for 2013 and brought in more than $5 billion in earnings. L’Oréal’s partnership with YouTube star Blair Fowler is a prime example of this kind of genuine, authentic relationship.
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