Remove 2013 Remove Communities Remove Examples Remove Loyalty
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Coffee and Community: Foster Coffee Company on Growing Their Social Media Following and Business

Buffer Social

. “We love coffee, but we love community and people more.” We spoke to co-founder Nicholas Pidek and marketing associate, Justin Ozanich, about how social media has helped them grow their community and business. People drive our community, not products. ” – Nicholas. Discovering Buffer through a personal touch.

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The Rise of “Open Business”

Convince & Convert

Becoming a “talkable” brand begins by gaining customer loyalty through the four pillars of open business: Trust, Transparency, Authenticity, and Intent. Approximately 63% of participants in a 2013 Canadian study reported that they feel more loyalty toward transparent brands. TOMS shoes is a great example of intent.

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25 Random Observations about #MozCon Speakers

Adam Sherk

I attended MozCon 2013 last week. I enjoyed how he walked through the methodology and findings of the 2013 Ranking Factors study with curiosity, and without claiming to know for sure what it all means (as that’s not how it works). She did an excellent job with her community building tips too. Matt Peters – You can tell “Dr.

SEO 148
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Proving Value vs ROI in PR

Proactive Report

Mark Weiner of Prime Research was a speaker at the recent PRSA 2013 Conference in Philadelphia. The areas where PR can show ROI are: Revenue generation – One example is Rosetta Stone’s discovery of the over-50 market and their partnership with AARP. Here’s one example of how it is being done in the health care sector.

ROI 69
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Reflections on the changing digital agency environment

Dave Fleet

Decline of community management (in some areas). Between 2010 and 2013 (or so), we saw things slow slightly. Meanwhile, the nature of others has been significantly changed by their shift from a focus on community to one on profitability. Decline of community management (in some areas). Less “social”, more “media”.

Mobile 105
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Instagram Does the Two Step - And Steps In It

Social Media Marketing

This news was greeted with a collective yawn , The Verge went one further, noting that Twitter missed the point: " Instagram is winning because of the photo-centric community it has built. And it's about creating that community around the user base - as noted above. Amazon is the best example of this. Remember that.

Instagram 168
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Send Tweet: Insights From the #PixleePros with Allyssa Eclarin

Pixlee

Editor’s Note: Community is everything to us at Pixlee. We’re thrilled to welcome our community of #PixleePros in our latest series “ Send Tweet: Insights from the #PixleePros.” So I’ve been officially in the tech space since early 2013. Haley: Community is a big part of this, obviously. has been very good at that.

Sports 52