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This Week in Social Media – 7/24/2013

Social Media Marketing

customers love to complain on Twitter, Flipboard makes users’ magazines available on the Web, the CIPR issues guidance on social media measurement, the mix of journalism and marketing needed in brand newsrooms, the royal fuss over real-time marketing and more, it''s This Week in Social Media. These are those links.

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5 Steps Required to Building a Best Practice Digital Analytics Function

Convince & Convert

The changing communications landscape has also led to revolutionary changes in the world of market research. Unfortunately, not every market research professional is adopting this new form of research citing its lack of structure as a major drawback. That digital analytics function does not just happen. You get the idea, right?

Analytics 139
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This Week in Social Media – 4/3/2013

Social Media Marketing

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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7 steps to a successful social media video marketing strategy

Sprout Social

Between 2013 and 2018, the amount of time that people spent watching videos online increased at an average rate of 32% per year. Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Set goals for video marketing. Set goals for video marketing.

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Social Media is a Terrible Ecommerce Tactic – or is it?

Convince & Convert

The report for the first quarter of 2013 peered into more than 500 million online shopping browser sessions. But the challenge for social media—and for word of mouth marketing—is that they are inherently additive pieces of the conversion funnel, rather than causative. The results were shocking. that would be a viable hypothesis.

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How to Reach Moms on Social Media

Ignite Social Media

With this shift in usage, marketers must know where mothers spend their time online. 2 Alternatively, Instagram has seen steady growth with this demographic – increasing 12% since 2013. In a survey conducted by Edison research, it was found that the average US mother spends approximately 3.5 hours using the internet per day.

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Proving Value vs ROI in PR

Proactive Report

Mark Weiner of Prime Research was a speaker at the recent PRSA 2013 Conference in Philadelphia. The areas where PR can show ROI are: Revenue generation – One example is Rosetta Stone’s discovery of the over-50 market and their partnership with AARP. This new market is driving revenue 3x faster than their old business model.

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