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5 Steps Required to Building a Best Practice Digital Analytics Function

Convince & Convert

That digital analytics function does not just happen. So what does it take to build a best-in-class digital analytics function from scratch? There are five things that every organization should undertake: Build Your Analytics Toolbox. One of the biggest issues with digital data is its sheer volume. Identify a Team Leader.

Analytics 140
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This Week in Social Media – 7/24/2013

Social Media Marketing

customers love to complain on Twitter, Flipboard makes users’ magazines available on the Web, the CIPR issues guidance on social media measurement, the mix of journalism and marketing needed in brand newsrooms, the royal fuss over real-time marketing and more, it''s This Week in Social Media. Facebook’s Q2 earnings show mobile growth, U.S.

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This Week in Social Media – 4/3/2013

Social Media Marketing

In addition to the crowd-generated advocacy for gay marriage on Facebook last week, we now see Facebook taking on issues itself: last week, Facebook two lobbyists in Washington, DC to advocate for immigration reform. How to tell if your social media efforts are paying off - InfoWorld with a deck of social media analytics solutions.

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Common Social Media Questions and Answers All Marketers Should Know

Hootsuite

Skill expectations are high, ranging from copywriting to videography and mastery of various analytics and creative platforms. Facebook reportedly offered $3 billion to acquire Snapchat in 2013. Obviously, we think Hootsuite’s scheduling, analytics, and collaborative tools are pretty great. Snapchat is owned by Snap Inc.

Questions 141
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Google Not Provided Keeps Going Up

Bill Hartzer

Take a look at a comparison between January 1, 2013 and August 26, 2013 versus the previous period: There are a few things going on here. But the other issue here is that Google is doing this, as well. Visits reported in Google Analytics: 16. Sure, more people are using a secure Google search.

Google 124
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Social Media is a Terrible Ecommerce Tactic – or is it?

Convince & Convert

The report for the first quarter of 2013 peered into more than 500 million online shopping browser sessions. Each quarter, ecommerce optimization firm Monetate publishes a report that analyzes traffic and conversion efficacy on thousands of leading e-retail websites. The results were shocking. consumer’s purchase path.

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How to Reach Moms on Social Media

Ignite Social Media

In a study conducted by Pew Research, parents were polled about their usage of social media and found that 83% of mothers polled browse their social media timelines for parenting information and 80% of mothers use social media to get support for a parenting issue.