Convince & Convert

JANUARY 13, 2015

It’s no small secret your online community and your loyal customers within are your company’s greatest asset. While a customer may be happy with their one-time experience with your brand, what’s going to make them a lifelong community member? Give your online community a nickname that’s exclusive amongst your group members.

Communities 60

Communities UGC Loyalty Real Estate 60

Hootsuite

FEBRUARY 24, 2021

We put the question to our LinkedIn community and based on the responses one thing is clear: There’s a lot of people out there who don’t know what social media marketers do. Sometimes they run companies and only sort of understand the role social media can play for their business. WhatsApp: 2009. Pinterest: December 2009.

Questions 141

Questions Social Media HootSuite Marketing 141

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.

Research 265

Research Social Media Marketing Retail 265

Akamai Marketing

APRIL 4, 2011

Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. What I AM suggesting is that you brands and companies give serious consideration to what they have to OFFER the community and what motivates their community to be part of social media at all. 640 Million on Facebook.

Lurker 203

Lurker Klout Policies Consultant 203

Mindjumpers

MARCH 16, 2011

I’ve been following “Get Satisfaction&# since I wrote about them on our blog for the first time in October, 2009, and I think that in a time where companies need to involve their community on a larger scale, “Get Satisfaction&# has made a great product and is a honorable winner. Digital Campaign of the Year.

Film 253

Film Project Wiki Campaign 253

Akamai Marketing

MARCH 29, 2011

Blogs for business are an outstanding tool for business, they can build community, be the backbone of your social media program, and drive traffic to your website, just for starters. Are you trying to create community? Be disciplined: develop an editorial calendar, leave room for newsy items that your company should be commenting on.

Press Release 238

Press Release Technorati Klout Metrics 238

ProBlogger

MARCH 9, 2022

The post 9 Benefits [and 3 Costs] Of Building Community On Your Blog appeared first on ProBlogger. But first – today I’d like to talk about WHY community and interaction on a blog is so important. The impact of adding more and more opportunity for community engagement on the site was immediate and big.

Cost 26

Cost Communities eBook Forums 26

Adam Cohen

JULY 16, 2010

Already there are too many write-ups about the inspirational campaign from a social media perspective. I am not going to share how the social campaign is a brilliant extension of a series of creative and funny TV commercials. I’m going to keep telling myself, “Please don’t write about Old Spice.&#

Badge 201

Badge Disqus Web 2.0 Retail 201

Convince & Convert

MAY 27, 2014

Show Empathy: The Truth is Funny Connect on an emotional level by tying your company and offering to a real human challenge that your prospect has. In 2012, I wrote about a supply-chain management software company called Kinaxis. By creating a fun, casual atmosphere for a real conversation, Tim and company allow the CIOs to shine.

Conversation 167

Conversation B2B Marketing GPS 167

Justin Levy

JUNE 23, 2010

I’m proud to announce that my first book, Facebook Marketing: Designing Your Next Marketing Campaign (affiliate link), is now available for purchase. Facebook Marketing is a deep dive into how Facebook can be leveraged by your company starting TODAY. Thanks for taking time out of your day to come hang out here!

Facebook 259

Facebook Marketing Privacy Class 259

Josh S Peters

NOVEMBER 23, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Using Social Media in an Awareness Campaign Using Social Media in an Awareness Campaign Written on November 23, 2009 by Josh Peters in Social Media 9 Comments - Leave a comment! What do you want to do?

Campaign 105

Campaign Social Media Radian6 Disqus 105

Josh S Peters

NOVEMBER 30, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Using Social Media in a Brand Marketing Campaign Using Social Media in a Brand Marketing Campaign Written on December 1, 2009 by Josh Peters in Social Media 10 Comments - Leave a comment!

Campaign 113

Campaign Social Media Brands Marketing 113

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

If it was a Comcast product, you’d get a near immediate response from Frank Eliason , the company’s Director of Digital Care. It can instill faith that your customers have in your company. It can make all the difference in nurturing a positive perception of your company. Empower them.

Apple 154

Apple Twitter Forums Policies 154

The Social Media Incubator

NOVEMBER 3, 2010

by admin on November 3, 2010 According to CNET News , the company Coach Leatherware has seen a virtual outcry of negative feedback along with some shocking images posted by online visitors for using animal fur in some of their products. Instead, they allowed their community (Coach has over 1.2

Social Media 100

Social Media Small Business Foursquare News 100

Laurel Papworth

NOVEMBER 7, 2009

Toyota have chosen 5 or 6 agencies and have asked them to spend $15,000 each on a “social media marketing campaign&#. And while traditional media pitches means war to get content into banner ads, on TV and radio, when it comes to using the same tactics in online communities, there’s damage done. B&T Oct 20 ).

Campaign 92

Campaign Social Media Film Communities 92

Firebelly

MAY 17, 2012

Here’s a bit of background on my man… Daniel exemplified his good-hearted nature in 2009 with his guerilla marketing efforts for a not-for-profit called Community First Initiative. We always consider the social element in marketing campaigns. What is your company focusing on / evolving into?

Social Capital 196

Social Capital Journal Energy Campaign 196

Mindjumpers

NOVEMBER 9, 2010

Foiled Cupcakes was established in 2009 after the popular TV-show Sex and the City had made cupcake-sales explode in New York. On top of this, the company decided to keep the business-model purely online by using the opportunities offered by social media in order to engage with customers. A Short Presentation. Building Social Business.

Small Business 236

Small Business Social Media Conference Technorati 236

Jason Yormark

AUGUST 30, 2009

I recommend The Social Media Bible or The New Community Rules: Marketing On The Social Web if you are looking for a resource like that. Social Media Book Giveaway Contest Follow Up Tags: Social Media This entry was posted on Sunday, August 30th, 2009 at 6:10 pm and is filed under Book Reviews , Social Media. It's a quick read too.

Review 209

Review Case Study Postrank Study 209

The Marketing Blog

AUGUST 3, 2010

With this comes the opportunity; a chance for your company to engage with your prospects, identify and connect with people who would be interested in your product’s next offering. On the other hand, if your prospects aren’t thriving on these communities building a dead brand-page isn’t perhaps worth the effort. its nice information.

Web 2.0 152

Web 2.0 Startup Metrics FeedBurner 152

Techipedia: Tamar Weinberg

AUGUST 26, 2009

Brand evangelism is a word of mouth marketing tactic in which the ardent supporters of your service or product feel so passionately about your offerings that they act as unofficial spokespeople on your company’s behalf. With permission, I am publishing the unedited version here. Spotting your brand ambassadors should not be too tricky.

Brands 139

Brands MySpace Yahoo StumbleUpon 139

Pixlee

APRIL 11, 2022

The use of social media influencers and other types of social proof are now a key part of numerous companies’ digital marketing campaigns. Kimpton uses diverse types of community content in its social posts, like this post focused on promoting family trips at the brand’s destinations. Cryptocurrency and NFTs. and the metaverse.

Real Estate 85

Real Estate UGC Virtual World Apparel 85

agora pulse

MARCH 24, 2020

A brand advocate is literally “a helper” that shares positive reviews about your company, extols its virtues, shares excitement about upcoming events, posts content about your brand, and, at the core, cares about your brand’s well-being. Community management. 13 YouTube Community-Building Hacks You Never Knew About.

Social Media 94

Social Media Social Media Management Meme Hashtag 94

Diva Marketing Blog

JANUARY 1, 2009

I thought it would be fun to ask those same people to update their wishes for 2009. Turning to thoughts for 2009 a few people felt that the blogs/social media has lost its focus of customer first content t o becoming ego vehicles while others are looking for advances in technology. I hope you enjoy the 2006 - 2009 comparisons.

Blogger 53

Blogger Blogosphere RSS Software 53

Justin Levy

JUNE 21, 2010

Imagine if you could have your own Situation Room to monitor everything going on online around you and/or your company. This allows Gatorade to fuse multiple sources of data and make real-time decisions based on how, for example, a marketing campaign is being received by the community. great idea.

Social Media 127

Social Media Radian6 RSS Feed Reader 127

Almost Savvy

MAY 26, 2010

Please note that this change will not affect your advertising campaigns and there is no action required on your part.Facebook is a company that moves quickly, constantly innovating and launching new products to improve the user experience.

Privacy 150

Privacy News Facebook Lijit 150

Firebelly

SEPTEMBER 2, 2010

In today’s competitive environment, it takes a fierce marketing strategy to position your company and communities ahead of the competition; and this session will equip you to make-over your existing marketing plan into a Super Model of success. We look forward to seeing you in Dallas! Having trouble reading this image?

Social Media 190

Social Media Paid Search Reputation SMS 190

Ari Herzog

NOVEMBER 21, 2011

And I did… Each of them left their worlds of independent consulting and entered professional communities of workplaces and coworkers. I want to use my 12 years of experience in integrated communications to help an organization with social media marketing, community and media relations, writing and editing, and policy development.

Policies 156

Policies Skills Class Communities 156

Techipedia: Tamar Weinberg

JANUARY 30, 2013

My book, The New Community Rules: Marketing on the Social Web , which was published by top tech publisher O’Reilly in 2009, was one of the first books about social media and was translated to German, Italian, Chinese, and Portuguese, becoming a best seller on digital marketing in a number of countries. It won’t.

Marketing 170

Marketing Social Media Company ROI 170

Waxing UnLyrical

OCTOBER 22, 2010

So Priya joined us to talk about the Council for Responsible Nutrition ‘s “Life… supplemented™&# campaign, and explained how they not only used social media, but measured the results. One of the major elements of the campaigns was to get consumers to fill out an online interactive wellness scorecard. The results?

Postrank 151

Postrank Campaign Tourism Social Media 151

Techipedia: Tamar Weinberg

DECEMBER 15, 2009

You’re not yet a social media marketing expert, not unless you’re consistently applying your skills to different and unique campaigns and initiatives. Reply Kevin December 15, 2009 at 11:25 am I don’t get why these two skill sets are treated as separate skill sets. (I’m Much like SEO. Enjoyed this quite a bit!

SEO 178

SEO Social Media Marketing Digg 178

The Marketing Blog

SEPTEMBER 10, 2009

Home About In the Media Usability questions from a novice Indians in Social Media (2009) September 10, 2009.9:47 Home About In the Media Usability questions from a novice Indians in Social Media (2009) September 10, 2009.9:47 Here is what Nidhi says, It is the first type of campaign in Indian cricket history. Theme: Pressrow.

Web 2.0 109

Web 2.0 Startup FeedBurner Blogger 109

Techipedia: Tamar Weinberg

MARCH 12, 2009

Exploring the Royal Caribbean Promotional Marketing Strategy by Tamar Weinberg on March 12, 2009 Share My husband Brian , who knows firsthand how much I eat, drink, and sleep social media, pointed me to an interesting critique by ExpertCruiser on a 2007 social media marketing campaign by Royal Caribbean.

Brands 133

Brands Message Boards Travel Forums 133

Waxing UnLyrical

NOVEMBER 1, 2012

campaign on the Start Some Good crowdfunding platform are used to launch my startup – the SMAC! monkey, one will be given to someone with cancer (model to go into action the minute the company can financially sustain it). as a socially conscious, for-profit company. it, by pledging your financial support here. “SMAC!

Startup 245

Startup Banking Research Campaign 245

Techipedia: Tamar Weinberg

AUGUST 31, 2011

When Brian Solis and I launched BuzzGain in January 2009, we had 5 primary blog(ger)s who covered us out of the top 10 influential ones that we targeted and 27 other blogs that made a mention of our launch. Of those that setup their campaign, only 2 people actually emailed us to request pricing and possible upgrade.

Press Release 142

Press Release Patterns Marketing Klout 142

Waxing UnLyrical

DECEMBER 4, 2010

Making the grade I have no doubt that, from a financial point of view, the campaign will reach its goal. But there are so many things that trouble me about this entire campaign. And when I looked at some of the comments on reports of the campaign, that seemed to be a frequently-expressed sentiment, like this one on PopWatch: Hmm.

Class 233

Class Campaign Klout Influencer 233

Techipedia: Tamar Weinberg

JUNE 16, 2010

If you look around the social web a lot like me, you will agree that most social media campaigns suck. If your business is already on the social web, you will need something to help you improve on your campaigns. You will be able to gather enough data from your own campaigns to help you improve your online marketing.

Questions 277

Questions Social Media How To Postrank 277

Sprout Social

FEBRUARY 27, 2020

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. Ever since Burberry launched The Art of the Trench in 2009, B2C brands have been encouraging (and sometimes incentivizing) their customers to use social to show others how a brand or product fits into their lives.

UGC 73

UGC B2B How To Software 73