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A digital media framework for smart marketing communications

Sherrilynne Starkie

You may have heard rumours that Twitter is dead and nobody uses it anymore. But, Twitter is alive and well in Canada. Forty-two per cent of us are on Twitter and half of those users are on it daily. But, my challenge to you is to put that paradigm aside and think about the four main groups media types.

Marketing 367
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Twitter is alive and well in Canada. Forty-two per cent of us are on Twitter and half of those users are on it daily. But, my challenge to you is to put that paradigm aside and think about the four main groups media types. Before 2005 our goal was to get our clients in the news. Of those, two-thirds use it daily.

Marketing 195
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A digital media framework for smart marketing communications

Sherrilynne Starkie

You may have heard rumours that Twitter is dead and nobody uses it anymore. But, Twitter is alive and well in Canada. Forty-two per cent of us are on Twitter and 45 per cent of users are on it daily. This is important because the majority of Instagram users are in the 22 to 35-year-old age group.

Marketing 199
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How I Became the Person Most Mentioned by Digital Marketers on Twitter

Convince & Convert

That happened to me – and you’re damn right I dad-milked that sucker – when it was announced last week that (among digital marketers) I am the most retweeted and most mentioned person on Twitter (PDF). How is Pharrell the #10 most mentioned person on Twitter among digital marketers? That guy is EVERYWHERE!

Twitter 167
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Make Your LinkedIn Profile Work for You | chrisbrogan.com

Buzz Marketing for Technology

Use the groups features and find groups where you might want to contribute. Swing by [chrisbrogan.com] for more posts in the series, and if you have topic ideas, feel free to share them, as this is a group project, and your opinion matters. It helped me a lot setting up a group about my passion who was joined by 1000 people.

LinkedIn 279
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How to Make YouTube Shorts: Everything You Need to Know

Hootsuite

Since launching in 2005, YouTube has been home to countless video trends and many forms of entertainment. YouTube’s attempt at short-form video content isn’t a far cry from other ephemeral videos on social media, including TikTok, Instagram Reels, Instagram Stories, Snapchat Spotlight, and even Twitter Fleets and LinkedIn Stories (RIP).

YouTube 136
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9 YouTube stats to inform your marketing strategy in 2019

Sprout Social

When YouTube first arrived in 2005, few likely had any idea how valuable it would become. The first video, “ Me at the Zoo ,” launched on April 23, 2005, and the first ads followed two years later. Past studies from the International Data Group state that 46% of B2B tech buyers purchase products after viewing videos.

YouTube 110