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How to use LinkedIn hashtag analytics to boost content reach

Sprout Social

With over a billion members in 200+ countries and territories worldwide, LinkedIn is one of the most popular social networks for brands looking to reach a professional audience. For example, suppose you’re a social media marketer at a B2B marketing software company for small businesses. Hashtags may be the answer.

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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. 1 Social Media Tool Create. URL shortener. What are dark social strategies?

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How to Track LinkedIn Hashtag Analytics for Better Reach

Hootsuite

Though I’ll cover two time-saving software methods after this, too.) Or, you can paste the following URL into your browser to go directly to the hashtag’s results page: [link] Replace “socialmedia” at the end with the hashtag you want. Alternatively, you can use this URL to get to this page right away: [link].

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How to Use UTM Parameters to Track Social Media Success

Hootsuite

Don’t worry, you can make the link easier on the eyes using a URL shortener , as you’ll see in the next section of this post. UTM parameters work with analytics programs to give you a detailed picture of your social media results. You can create UTMs using the Google UTM generator, then paste the links into your social media posts.

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8 social selling metrics to measure success

Sprout Social

If you use software to execute your employee advocacy program , this metric should already be available. Sprout’s employee advocacy software Bambu offers reports like this and much more. After email, two more social networks are used by 43% of respondents. Follower engagement rate. But if they clicked through?

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How to Get the Most Out of the New LinkedIn Product Pages

Oktopost

Social media marketing is always changing. Not surprisingly, social networks do the same. Don’t forget to add UTM tags to your URL, so you can measure and evaluate how effective is your product page in terms of traffic.

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14 Steps to Hosting a Successful Webinar

Convince & Convert

Create a list of tactics you’re going to use to distribute information about the webinar : News release, social networks, email, blog, Facebook ad, Google ad, and postcard. Using the URL of the landing page (not the URL of the webinar software registration), create a different link for each of the tactics using the Google URL Builder.

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