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Social Media for the Boardroom

Buzz Marketing for Technology

Then they detailed a taxonomy of trigger words that signaled whether the post was positive or negative in sentiment. And from there analyzed and tracked the changes in volume and sentiment for each topic by quarter. Share it on StumbleUpon. Email this to a friend? Subscribe to the comments for this post? Share this on Facebook.

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Creating Engagement in B2B Marketing

Buzz Marketing for Technology

Well I have since learned otherwise from the folks at Networked Insights who not only measure the number of posts in one period versus the number posts in another period but they also measure the tone and sentiment of those posts giving you an indication that (in our case) sentiment is trending in a positive direction! Tweet This!

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Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

Sentiment: Are the comments, posts etc. Mid-sized to large firms may rely on fee-based social media monitoring tools like Radian 6 , Alterian SM2 , Cision or Vocus which provide automated sentiment tracking, while global brands can use tools like Neilsen BuzzMetrics or Cymfony. Share it on StumbleUpon. Share this on Facebook.

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ReSearch.ly Social Search Platform Launched

Bill Hartzer

provides demographic data, sentiment analysis, real-time and historic mentions and viral analytics for any keyword. Real-time trending and sentiment charts. provides up-to-the-second charts depicting mentions count, sentiment for any keyword and how a keyword relates to a tweet going back 30 days. Share it on StumbleUpon.

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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

and where they are talking about it), sentiment analysis, and collaboration tools for acting on the information. Share it on StumbleUpon. An easy-to-use, graphically rich tool that provides monitoring (who’s talking about you, your competitors, key industry terms and trends, etc., Share this on Reddit. Share this on Technorati.

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How to Choose a Social Media Listening Platform for B2B Marketing

Buzz Marketing for Technology

On the other hand, if you seek alternatives to traditional market research, then you need a vendor that specializes in sentiment capture and community analysis. Share it on StumbleUpon. Which media sources are relevant to your goals? Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us.

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Understanding the Value of Social Media Data

Buzz Marketing for Technology

Using a tool like Networked Insights you can take that data and start to understand where the conversations about your brand are happening most, and what the tone or sentiment of those conversations are. Share it on StumbleUpon. Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us. Share this on Reddit.

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